Bhokisi rekugovera ops mukati mekambani yako rinofanira kugara richiongororwa
Nzira yekugadzirisa mabhuku inogona kupa kambani kumwe kuongororwa kwezvikomborero zvinowanikwa kuburikidza nekushandiswa kwemhando ipi zvayo.
Nhoroondo yeBenmarkmarking
Benchmarking ndiyo nzira iyo kuongorora kwechiito kana kushanda kunoenzaniswa nedzimwe nzira, zvichida izvi zvinenge zvakaenzana nenguva, kukosha, kana kuwanda. Somuenzaniso, kuongorora kwekutengesa zvinhu kubva kune imwe nzvimbo yekuchengetedza kune imwe kunogona kuyerwa nenguva yekutenderera kumwe chete kana nehuwandu kana kushanda kuri kupfuura nguva yakatarwa. Chirongwa chekuchengetedza mabhuku chichaunganidza kuongororwa uye kukurudzira hurongwa hwekuita kuti uvandudze nzira yakarongedzwa. Kuzivikanwa kwebhenchmarking kwaitungamirirwa ne Xerox Corporation muma1980 uye iko zvino inoshandiswa mumakambani munyika yose.
Mhando dzeBenmarkmarking
Mitatu mitatu yebhenikmarking inogona kuonekwa: mukati, iyo inonyanya kurongwa kune imwe kambani; kunze, iyo inoongorora maitiro kunze kwekambani yakananga yekambani; uye kukwikwidzana , iyo inotarisa matanho emafemu mukati memhizha imwechete.
Internal Benchmarking
Nzira yekunzvera mukati inobvumira kambani ine zvivako zvakasiyana-siyana zvinoshandisa nzira imwe chete yekutengeserana kuenzanisa nekusiyanisa nzira iyo nzira inoitwa nayo munzvimbo idzodzo. Somuenzaniso, kana kambani inoshandisa zvikamu zvishanu zvekupararira muUnited States neCanada, chirongwa chekuenzanisa chinogona kuongorora huwandu hwemabasa anowanikwa pane imwe neimwe yezviparidzi nzvimbo uye kuenzanisa kuti yakaitwa sei uye chii chinovandudzwa chinogona kuenzaniswa nekuenzanisa migumisiro ye benchmarking.
Kana kambani inotarisa zvinhu zvinenge zvakapoteredza kuenzanisa kwekutsvakurudza, kutendesa kwekutumira, nekuchengetedza kwehuwandu, zviitiko zvekuongororwa kwezvivako zvinogona kubatsira kambani kugadzirisa pane iyo nzira pazvivako zvose.
Kunze Benchmarking
Kune makambani akaitwa mukati mekuenzanisa uye achitsvaga kutsvaga nzira itsva dzekuvandudza kushanda kwemitemo yavo yepamberi, kunze kwekuenzanisa kunogona kuita kuti kuve nekuvandudzika kukuru. Makambani mazhinji anotenda kuti maitiro avo anoshanda zvakakwana sezvinobvira, asi kazhinji, kubudirira kunogadziriswa neruzivo mukati mekambani. Nzira yekunze yekutarisa iyo inotora kambani isina kunze kweyo yebhizimisi uye inovatsanangurira nenzira dzakasiyana uye nzira. Semuenzaniso, mugadziri uye muparidzi wezvinhu zvemagetsi vave mukati mavo vakafananidza zvivigiro zvavo kwemazana emakore uye vakaneta pfungwa pakuvandudza kubudirira. Vakaswedera kune imwe kambani inobudirira yekutengesa kuti vashanyire imba yavo yepamusoro uye vaenzanisire zviitiko zvinoitika ikoko kuti vaenzanise nemitemo yavo yekuchengetedza. Kuenzanisa kwekunze kwakabvumira mugadziri wemagetsi ekugadzirisa zvirongwa zvinowanikwa muimba yekutengesa uye kugadzira hurongwa hwekuvandudza zvezvivakwa zvavo zvichienderana nemigumisiro.
Competitive Benchmarking
Kune makambani asina kuita pamwe chete nemakwikwi avo, vangada kuziva zvikonzero nei maitiro avo asina kunaka. Kuongorora uye kutsvakurudza makambani kunogona kuita kukwikwidzika kwekutsvaga zvidzidzo kumakambani achazoona simba uye kusimba kwehutano hwavo zvichibva kune avo vadzikwi vavo. Iko kambani inogona kuunza zvirongwa zvekuvandudza zvichienderana nemigumisiro yekukwikwidza kubhenekmarking.
Zvikamu zveBenmarkmarking
Pane huwandu hwezvikamu kune bhachmarking kudzidza. Hasi purogiramu yega yega yezvikwata ichabatanidza zvinhu izvi, asi kusanganiswa kweizvi kunogona kushandiswa.
- Mari yekubhadhara mari - Izvi zvinosanganisira kuongororwa kwemari kwebasa rinoongororwa. Semuenzaniso, kambani inogona kuenzanisa mari yekuchengetedza chikamu mune imwe neimwe yekuchengetedza kwayo.
- Bhizimisi yekushanda - Izvi zvinogona kufananidza nekubudirira kwekuita basa mune imwe nzvimbo yekambani kune imwe, kana kumakwikwi.
- Bhizinesi rekushandisa - Iyi nzira inofanidza chigadzirwa chekambani kune mumwe, kana kuenzanisa pakati pezvivako mukambani imwechete.
- Strategic benchmarking - Iyi nzira inoona kuti mamwe makambani anokwikwidzana sei. Izvi zvinogona kuva mukati memabhizimisi mamwechete kana kunze kwemakambani emakambani.
- Basa rinoshanda rekushanda - Izvi zvinofungidzirwa kuti ndezvemagariro ekutengeserana apo kambani ichaenzanisa imwe nzira pane imwe nzvimbo kana nzvimbo dzakasiyana-siyana kuti dzione kuti zvinobudirira zvinogona kuitwa sei.