Mutengi wekutengesa zvakananga (CDM) ane tsanangudzo mbiri dzakasiyana-siyana dzekutengeserana: Kutanga, mumushambadziro wekutengesa, "mutengi wekutengesa zvakananga" inowanzoonekwa semashoko anonyengera nokuti inongoidza avo vanotengesa uye vanokurudzira michina nemasevhisi "vatengi" panzvimbo pe "vaparidzi."
Nokudaro, kuti ive yakarurama mumutengesi kutengesa zvakananga, kunzi "mutengi" muparidzi anodikanwa kutenga chigadzirwa chekushandisa kwavo pachavo.
Chechipiri, izwi revatengi rinoshandiswa kutengesa rinogona kurevawo mutsika wekutsvaga kutengesa kutengeswa boka revatengi sevakadai veimba, vashandi vekugara, kana mamwe mapoka anomiririra (zvakananga) kutengeserana kwevanhu. Pasi pane ruzivo rwakanyanya pamusoro pemhando iyi yekutengesa (iyo isingafananidzi kuratidza kushandiswa kwekutengesa mumagariro ekuparidzira-based marketing.)
Uyewo anozivikanwa se: Network marketing, Consumer-Direct Marketing, CDM.
Muenzaniso: Beverly achangotora hovha yake yevatoriki akatumira mapepadhi kumakero ese ari mu zip code yake. Aitarisira kutenga tsamba yekutsvaga mutengi wekutengesa zvakananga mumusha wekumusha kwake kwaizounza vatsva vange vachatenga kumusha nekukurumidza kupfuura shoko-of-mouth chete.
Zviratidzo uye Bhobhobhasi uye Mabhenji Emabhasi - Chero pari pose iwe unoisa zita rako pamberi pevanhu iwe zvichida uchishandisa imwe nzira yekutengeserana kwevatengi zvakananga.
Makadhi emabhizimisi akabatanidzwawo.
Kutumira Mharidzo - Izvi ndizvo izvo vanhu vakawanda vanofunga nezvaunotaura nezvekutengeserana zvakananga - izvo zvipikisheni zvinouya mupepa, mumabatanidzwa nedzimwe mabhizimisi 'mapikoni mumapuripu emhepo ndiyo inosvika magetsi pamasuo ako, kubata, kana kuputirwa mubhokisi rako remasuo marudzi ose ekutsvaga kutengesa vatengi.
Dhinda Campaign Materials Materials - Iwe unowanzoona izvi mune mamwe marudzi emahofisi echiremba emishonga nemishandiro kana kunyange zvinhu zvinotengeswa nechiremba (kureva, kuwedzera uye kugadzirwa kwekodzero). Izvo zvinhu zvakadai semapepanhau emashoko anobudiswa kana kuti anowanikwa kuti vanhu vatore ivo pachavo.
Nzvimbo Yenyu Yehutano uye Network Networks - Iwe haugone kuona webhusaiti yako semhando yekutengeserana kwevatengi zvakananga asi ndizvo uye ndizvo zvose zvemasangano ako evanhu. Kana vanhu vauya kwauri, iwe unova ne "mberi" kwako uye mukana wakanaka wekubatsira kuti vazive bhizinesi rako zviri nani.
Emails neMagwaro - Kutengeswa kwemafoni kune pano uye pasina mubvunzo chimwe chezvinhu zvine simba zvikuru kutengesa mapurisa nhasi.
Ndivanaani Vanogona Kubatsirwa Nevatengi Direct Marketing?
Misika yemunharaunda inzira yakanakisisa yekushandisa mukana wokutengeserana zvakananga nokuti iwe unogara uye unoshanda mukati memunharaunda yako uye unogona kunge uine kunzwa kune nzvimbo dzaungagona (kana kuti iwe) unofanirwa kusimudzira kushambadzira kwako, uye nzvimbo dzinogona kuva dongo pamadhora ako ekudhinda.
Apo kushumira mumusika wemunharaunda mauri mauri iwe unogonawo kuva nekushandisa kushandiswa kwepanzvimbo yekudhinda kana yekutengesa imhizha kuitira kuti iwe uve nekanaka kupinda kune vatengesi vako uye kutonga pamusoro pekupedzisira kwechigadzirwa chako.
Flyers uye makononi zvinogona kutumirwa mumeseji, asi zvinogonawo kuiswa pamhepo yemotokari, inopiwa vanhu, kana kutorwa kune mapurisa emashoko. Kunyangwe chiito chakanaka chokusiya bhizinesi rebhizinesi rako nemumwe munhu chimiro chekutengesa zvakananga.
Mune mamwe mazwi, muridzi webhizimisi wese anogona kubatsirwa kubva pane imwe nzira yekutsvaga zvakananga. Mune zvaro zvakachena, kufamba-famba uye nekuudza vanhu nezvebhizimisi rako ndeimwe nzira yekutengesa zvakananga.
Inobhadharwa kuyeuka kuti kana iwe uchimirira bhizinesi rako kune vamwe mune chero mamiriro ezvinhu-kana-chiso kana kuti kutaura navo zvakananga, iwe une mukana mukuru panguva iyoyo uye kuti uite mutengi wako pachako kutengeserana pasina kukwana iwe zana.
Related Terms:
- Direct Marketing
- Network Marketing
- Multi Marketing Level
- Pyramid Scheme
- Ponzi Scheme
- Mutengesi-Kubatsira Kutengesa Zvirongwa
- Email Marketing