Disney Company Mission Statement Ndiyo Pamwe Murairo weMusiki Akasiyana
Mukuwedzera kune zvinyorwa zvemashandiro ehurumende, mapurisa eDisney ane mishumo yekutumwa yakagadzirirwa vashandi vanoshanda pane imwe ye "nzvimbo dzakanakisisa pasi pano." Mutemo wePisney wepisiti yemishandi yepaki ndeyekuti:
"Tinogadzira mufaro nekupa zvakanakisisa mukuvaraidza kuvanhu vemarudzi ose kwese."
Nechido chekusika nguva imwechete yemashiripiti iyo vaenzi vanowanikwa mumapaki eD Disney, mabhuku eDisney ane mharidzo yekutumwa yakafanana, iyo yavanotaura se "maonero" avo ... (Uyewo, fura pasi kusvikira pasi peizvi peji nekuda kwezvinyorwa zvemitemo yevana vekutengesa.)
"Ita nguva yemashiripiti kune vashanyi vezera rose."
Maitiro Akangotanga KuWalt Disney Yakaita kuti Sangano reNyika, Mission, uye Vhu
Vamwe vangareva kuti utana hwaWalt Disney hwakanga hwakagadzirirwa kushamisika nguva dzose. Zvingave zviri nyore kuenda nenzira iyoyo, asi panzvimbo pacho, Walt akachinja kushungurudzika mumutambo wekunyadzisa uye zvipingamupinyi pakuuya.
Kufanana nenzira yeMickey yakavanzwa, kuongorora maonero aWalt, maonero uye huwandu hwehuzivi hwebhizimisi ndechokufumura maitiro makuru ehupenyu hwekutanga hwaWalt, dzimwe dzacho dzakanga dzisinganyatsofungidziri mafirimu. Ihwo hutano hwemucheche hwakanga huri:
- Vatsoropodzi Vechidiki - Walt akawana tarenda yake yekudhira uye rudo rwake rwemhuka inokura papurazi muMarceline, MO
- Kucherechedza Nokugadzira Nzvimbo Yakanakisisa Pasi Pano - Baba vaWalt vaitaura kuti vaiva nechisimba uye vakarova vana vavo nguva dzose nechinje. Walt akaudzwa kuti akawana nzvimbo yake inofadza apo akapukunyuka kupinda munyika yemifananidzo yake.
- Workaholism uye Kuda Utungamiri Maitiro - Mhuri yaD Disney yakatama kubva purazi kuenda kuKansas City. Walt akamanikidzwa kutengesa mifananidzo nemhuka zvaaida pamugwagwa wepapapa zvokuti akashanda nguva yakawanda yekusununguka kwehuduku hwake, kare uye shure kwechikoro uye pakupera kwevhiki.
- Tizira kunyika yenyika yako yekufungidzira - Disney semudzidzi ari murombo nokuti panzvimbo yekuteerera mukirasi, akarasika mumifananidzo yake.
- Kunyanya Kupukunyuka - Walt akagadzira pipipoti yake kuti aende kuhondo, asi akarambwa. Pane kudaro, akadzidzira kuendesa maMbulbulance Red Cross uye haana "kupukunyuka" kuParis kusvikira mushure mokunge hondo yave yakasarudzwa. (Nenguva dzose, panguva yekurovedzwa kwake kuti ave mutyairi weku ambulensi, Walt aifambidzana naRay Kroc , uyo aizova musangano weMcDonald's.)
Pane imwe nguva muupenyu hwaWalt Disney, akarega kutungamirirwa uye akatanga kuve anonzi Influencer. Walt akadzidza izvi zvidzidzo zveutungamiri kubva pamabasa ake ekutengeserana, uye kambani yaakagadzira ichiri kubatsirwa nezvakaitika kwaari.
- Bhizimisi Rinoita Zvakanaka Apo Munhu Wose Ari Kuita Zvavanoita Zvakanakisisa - Disney rakashata iyo iyo Ub Iwerks yaiva mufananidzo wepamusoro kupfuura Walt. Saka apo Walt akakumbira Ub kuti ashande naye, yakasunungura Walt kuti ave mukuru wevatungamiri vekuona uye zvishoma zvekugadzirwa kwemazuva ano
- Ziva Zvaunenge Uchiita - Kambani yake yekutanga, Laugh-O-Gram Mafirimu akabuda kunze kwebhizimisi, achitungamirira Walt kuti apedze kuti akanga asiri munhu mukuru mubhizinesi. Nemhaka yezviitiko izvi, Walt akabvunza hama yake yebhengi Roy kuti ave shamwari yake, iyo yakangodaro yakachengetedza Disney Brothers Studio kubva mune zvisingadzivisiki kuparadza zvimwe.
- Chengetedza MaGate Akavharwa Saka Vatsoropodzi Vakachengeteka - Walt akarasikirwa kodzero dzaAswald the Lucky Rabbit kuna Charles Mintz, uye akadzidza chidzidzo chinokosha pamusoro pekodzero dzevamiriri, iyo yaakashandisa kune zvikwangwani, zvikodzero, uye zvibvumirano zvekupa mvumo munguva yemberi. Yakanga iri nguva yakakwana yeWalt kuti adzidze chidzidzo ichi nokuti Mickey Mouse akanga ava kuda kuberekwa.
- Ndiyo Mickey Mouse Operation - Sezvo shoko iri richiti, "Zvose zvakatanga nemushonga," izvo zvinofanirwa kuva chiyeuchidzo chekusatora zvinhu zvakanyanya. Anecdotally Walt akanganwa izvi zvakanyanya zvishoma kana achitaura nevashandi vake.
Kuwedzera Magicheni
Apo Disney mabhizimusi akatanga kubva muna 1987, vaive vachicheka muganhu maererano nekugadzira kuyanana kwevatengi vechiitiko . Zvinonzi Apple mushandi Steve Jobs zvechokwadi akadzidza nekushanyira Disney Stores sezvaaifunga nezvekuchengetedza kweApp Store Store. Asi sezvo shanduro yekutengesa zvigadzirwa yakakura, magetsi eDisney Store yakagadzirwa yakanyanya kuderera.
Nekutengesa kwezvokutengesa kuti mabhizimisi eApple akatengesa, Disney Stores yakakurumidza kupera ruzivo rwaro rutsva. Pane imwe nguva pakati pegore ra2011 na2011, matafura akadzoka, uye aive Disney vatungamiri vekambani vaive vachidzidza nekushanyira Apple mabhizimusi ekutengesa mazano pamusoro pekuti vangaita sei vatengi veDisney Store pazinga rakakwirira.
Nhasi "chidimbu" Disney Store design inosanganisira zvinhu izvi zvinobatana:
- Pixie Dust Trail - gwara rebhuruu rinopenya kuburikidza nechitoro chinotungamirira kune 'chimwe chinhu chinokosha.'
- Nhau dzeVavakidzani - Nzvimbo dziri muDisney Stores uko Dhizinesi reDisney yakadzingwa nhengo dzichiverenga maverengi eD Disney nenyaya dzeDisney Vatenzi vevashamba vezera rose vasingabhadhari.
- Disney Princess Neighborhood & Disney Princess Castle - Tora nzvimbo apo muduku kudarika weVisney vaenzi vanogona kuve chikamu chedzino ravo reDaint Princess fairy.
- Disney Store Theatre - pamagumo ePixie Dust trail, nzvimbo iyi ine library huru yemavhidhiyo emafirimu eDecney inogona kutariswa pane 90 "firiji yepamusoro. Zviitiko nemabasa emhuri zvinoitikawo munharaunda iyi.