12 Mienzaniso yeMashoko Statement neTagline iyo inofarira Zvakanaka Zvakanaka
Ko tereta uye mishumo yekutaura nyaya kune zvisingabatsiri? Nyanzvi mbiri dzisingabatsiri dzinoti vanoita uye dzinoratidza kuti kusina zvinyorwa kunogona kunyora sei zviri nani.
Nancy E. Schwartz, weKutarisisa, akasika "Kushanda Nenzira Dzakasiyana Nenzira Dzakanaka" kuratidzira mazita ekuteerera kwemashoko asina maturo. Pane unyanzvi hwekutumira mapepa, asi ivo vose vanobatanidza zvakare kumutemo wemishando wakasimba.
Nancy Lublin, uyo aimbova CEO we Do Something.org, akanyora mu Fast Company kuti, "Zvinotaurwa nemamishinari hazvifaniri kunge zvisiri mbeveve.
Ichokwadi, inogona kuva yakakosha, kana ichitaura zvinangwa zvechokwadi. "
Lublin anoti zvisizvo zvisingabatsiri zvinowanzosarudza, "... mashoko ane ushamwari, ane futi ane zverima rose rekufuridzirwa uye hakuna wemwe mweya uye motokari yechinhu chaicho." Anopesana nemasangano kuti, "Tora mazwi ako emumishinari uye uibvise kuti uite shreds. Zvino fungisisa zvido zvako, uye nyora uye unyorezve chinhu ichocho kusvikira zvichitarisa-mumashoko chaiwo, mabhii uye mapikicha-musiyano iwe unoda kuita."
Kubva pamatepa, mumitambo yavo yepithy, kuratidza chirevo chekutumwa kwesangano, ndakasarudza kuenzanisa matekisi nemitemo yavo yekutumwa kuti vaone kuti vakashanda pamwechete sei.
Taglines, Missions, uye Implementation
Pano pane gumi nevaviri vakapfuura imwe yeTing Attention Tagline Kutsvaga. Ndakataurirana pamatareti emitemo nemashoko ezvesangano rega rega kubva pane webhusaiti yayo. Zvakanyatsobatana sei? Ndizvo zvakanyatsonyorwa zvakanaka here?
Ita tagline nemashoko ekumishinari anosimbisa mumwe? Mutemo weumishinari unofanirwa here kusvika kuLublin's high standard? (Takatauriri inotaura ndeyeNancy Schwartz, uye zvinotaurwa nemashoko ndezvangu)
1. "Denga guru" Nyika Yakakura ". - Montana Historical Society
Chikonzero nei inoshanda:
Iko Montana Historical Society inotora humwe huri hukuru hwezvinhu uye hunosiyana nemamiriro ezvinhu (Big Sky, Big Land) uye inofanirwa kuvabatanidza nemabasa ayo nenzira inoita kuti tifare.
Chigumisiro chacho ndechetekete nechinono uye chinotarisa. Uye guru rakakundwa nevhoti.
Mission Statement:
Hapana chinyorwa chemitemo chinowanikwa pawebsite, asi mutsara wokutanga pane peji inoshumira: "Imamerica inounganidza, inochengetedza, uye inotsanangura unyanzvi hwakanaka, hwezvakaitika kare, hwezvokuchera matongo, uye hwezvematongerwo enyika hunoenderana neMontana uye inowirirana nenharaunda." Kutungamira, kushingaira, nyore-ku-kuwana, kunotsanangura tatekisi.
2. "kuvaka nharaunda mukati memwoyo yeTeans" - TexasNonprofits
Chikonzero nei inoshanda:
TexasNonprofits 'mutsetse wekatsinangurira tweaks zita remufananidzo wekufananidzira weAmerica unozivikanwa kubva kuma1940 uye unonyatsobatanidza iwo mudzimu, shungu, uye basa rehugari hwehurumende. Muenzaniso mukuru wekuti wordplay inoshanda sei mumutsetse wemutauro.
Mission Statement:
"TXNP inosimbisa misha yeTexas nekupa data-up-date nedzimwe ruzivo nekusigirwa kuburikidza neIndaneti kubatsira kubatsira kuvaka uye kusimba zvisina maturo zvinogona kuita nekushanda zvepamusoro, zvakajeka, uye nekuzvidavirira zvikuru ..." "Mission" link on the about page. Inoshanda uye inotamba zvakanaka neti tagline.
3. "Kubata Simba Rinozvidavirira" - Chimwe Chikonzero
Chikonzero nei inoshanda:
Tsananguro yeChirangaridzo Inokonzera pasina mubvunzo pamusoro pesangano resangano, kukosha kwakasiyana, nekuzvipira.
Inotsanangura, nehupfumi hwemashoko. Muenzaniso wakanakisisa wetikitikiti tsanangudzo yekutarisa kusingabatsiri, apo zita resangano raga roga harina kudaro.
Mission Statement:
"Chimwe Chikonzero chakatsaurirwa kugadzirisa hutsika hwenyika yehurumende yeAmerica, kugadzirisa hurumende yakasununguka, yakatendeseka uye ine mhosva inobatsira vanhu vose, uye kupa simba vanhuwo zvavo kuti vataure manzwi avo mune zvematongerwe enyika." Iri ndiro ndima yekutanga ye " chirevo chekuona " pane peji peji. Inosvikika uye inobatanidza zvakanaka neti tagline
4. "Pfungwa Ndiyo Inotyisa Kuchengetedza ® - UNCF - United Negro College Fund
Chikonzero nei inoshanda:
Uyu mutsetse wemakore 38 kubva kuUNCF achiri kusunga zvakasimba. Iyo inosunungura nenzira yakakwirira yayo yakananga kumusoro, shoko rine simba. Apo tateti yako ndiyo yakadyiwa-yakadzika yehurukuro yako yekutsigirwa, iwe wakawana tagline bliss.
Ndicho chikonzero ichi chiri chikoro.
Mission Statement:
"Chinangwa chedu ndechekusimudzira hutano hwekudzidzisa kuburikidza nekupa rubatsiro rwemari kuvadzidzi vakakodzera, kukwidza mari yekushandira yevadzidzi veyunivhesiti nemayunivhesiti, uye kuwedzerwa kuwana ruzivo rwekombiyuta yevadzidzi neyanyanzvi mune zvidzidzo zvemashoko emasikati nemayunivhesiti." Icho chinangwa ndechekugadzirisa pamusoro pedu peji. Icho chimiro chechikoro uye chinotsanangurwa kupfuura chinoshanda. Zvisinei, iyo tagline! Icho chimwe chezvinhu zvisingayeukwi uye zvakagara kwenguva refu.
5. "Nokuti nyika inoda gweta rakanaka" - Earthjustice
Chikonzero nei inoshanda:
Kusaruramisira kwepasi kunowedzera kune izvo vanhu vanonzwisisa - kuti gweta rinodzivirira kodzero - uye rinoshandisa hurongwa uhwo hunoita kuti huve nehuwandu hwahwo uye hune simba mukufamba kwezvakatipoteredza zvinoshamisa. Uye zvinodaro nokuseka. Kana mutsetse wako unoita kuti vanhu vanyemwerere kana kuti vanyarare, vasingatauri pamharidzo yenyu, saka iwe wakagadzirisa manzwiro ... Bravo.
Mission Statement:
"Nyika kusaruramisirwa isiri yemutemo inoshandiswa nemitemo yakagadzirirwa kuchengetedza nzvimbo dzakanaka, zviwanikwa, nemhuka dzesango zvepasi pano, nekudzivirira kodzero yevanhu vose kune imwe nzvimbo yakagadzikana." Icho chinangwa chiri pamusoro pezvese peji, kutora mafananidzo akanaka emhuka dzesango.
6. "Kuwana mushonga iye zvino ... saka vanasikana vedu havazofaniri." © - PA Breast Cancer Coalition
Chikonzero nei inoshanda:
Bhuku reAAP Breast Cancer Coalition zvose rakasimbisa uye rinotyisa. Inokonzera kushungurudzika kwepfungwa uye inotarisa kuisa pfungwa uye kukanganisa kwebasa rayo pasina kunyanya kufungidzira. "Kuwana mushonga," mutsara unoshandiswa zvikuru pamasangano ehutano, hunosimbiswa pano nechishuvo chokugadzirisa dambudziko ikozvino kuitira kuti zvizvarwa zvinotevera hazvitambudzi.
Mission Statement:
"IAAP Breast Cancer Coalition inomiririra, inotsigira uye inoshumira vanopona kenza yepahumbu nemhuri dzavo muPennsylvania kuburikidza nekugadzirisa zvidzidzo, kuparidzirwa kwepamutemo uye kubvumira kutsvaga kenza yepabonde.PBCC inhengo yenyika isiri purogiramu inoita kuti tive netariro yekujeka mangwana nekupa chiito uye ruzivo kune vakadzi vane kenza yemazamu nhasi. " Nhume ichinobatanidza kuyanana pane peji peji. Zviri nyore kuwana, zvakanyatsotaurwa, zvinoshanda zvakanaka neti tagline. Mashoko akadai anomiririra, anobatsira, anoshumira uye anosika anoita izvi chirevo chakasimba.
7. "Kuzadza mapeji, kuzadza upenyu." - Houston Food Bank
Chikonzero nei inoshanda:
Nekushandiswa asi nyore asi kushandiswa kwemashoko okudzokorora, Houston Food Bank inotsanangura basa rayo uye chinetso. Inopa pazvikamu zviviri zvakasiyana-chiito chaicho chekuisa chikafu pamashefu evanhu uye kupiwa kwepfungwa kune vanopa uye vanozvipira. Muenzaniso wakanaka kwazvo wemutambo unoendeswa mberi.
Mission Statement:
Mutemo wekutumirwa hauzivikanwi sekuti, asi pane nhamba yebhokisi yezvokwadi inoshumira iyo inoshanda. Izwi rakanaka remutsara rinogona kubatsirwa kubva pashoko rakasimba rekutumira.
8. "Tumira Net kuvhara Upenyu." - Hapana Chinhu Asi Netsitsi
Chikonzero nei inoshanda:
Muchidimbu, punchy uye laser-yakapinza, Hapana Chimwe Chete Asi Netsamba yemutsara unobatanidza chiito nemugumisiro. Inokurudzirwa mukunyatsonzwisiswa kwemashoko ayo uye chikonzero chaicho chiripo. Mhando yetiketline ine zvisina kufanira inofanira kuenzanisira.
Mission Statement:
"Hapana Asi Nyora ndeyepasi rose, mushandirapamwe mukuru wekuchengetedza hupenyu nekudzivisa marariya, muurayi anotungamirira wevana muAfrica." Uyu ndiwo mutsara wokutanga pane "nezvemushandirapamwe" peji. Inoshanda uye iri nyore kuwana. Inoshanda zvakanaka neti tagline.
9. "Hapana Chinovhara Bhuku Rakafanana Nebasa" - Homeboy Industries
Chikonzero nei inoshanda:
Homeboy Industries 'tagline ndeye-mini-masterpiece, ichitaura nyaya isingakanganwiki mumashoko matanhatu chete. Inokumisa mumakwara ako, anoita kuti unzwe kudzidza zvakawanda uye kunamatira newe shure. Ndiyo mharidzo isina simba inobatsira chero sangano rinoshuva.
Mission Statement :
"Basa risina Jails: Homeboy Industries inobatsira pangozi uye yekare yevechidiki-vechidiki vanobatanidzwa kuti vave vakanaka uye vanopa nhengo dzevanhu kuburikidza nekugadzirirwa basa, kudzidziswa uye dzidzo." "Mission Statement" yakarurama pamusha wepamusoro, pamusoro pepfudzi, uye inofanirwa kunyatsotarisana nemutsetse.
10. "Kuudza nyaya dzinoita mutsauko" - Barefoot Workshops
Chikonzero nei inoshanda:
Kana zita rako sangano risina kujeka, zvakakosha kuti tateti yako ive yakasiyana. Barefoot Workshops 'tagline inoshandisa simba rekuchinja senyaya kuti rive nekushandura kuvanhu uye munharaunda yavo, nekujekesa kusarudzwa kwesangano. Akachengetedzwa neTalkline!
Mission Statement:
"Chinangwa chedu ndechekuumba vatori vemafirimu vane hanya vanotarisira nyika yakavapoteredza uye vanoita kuti zvive chikonzero chekudzorera kumisha yavo." Uyu mutongo uri mukutsanangurwa kwakawanikwa pane "yekuti isu" peji. Inoshanda zvakanaka uye inosungirirana zvakanaka neti tagline.
11. "Vhura mwoyo." Svinura pfungwa. "Vhura masuo." - Vanhu veUnited Methodist Church
Chikonzero nei inoshanda:
Basa remasangano ezvitendero rinowanzoshanda kune ndege dzinoverengeka panguva imwechete - chinetso kune sangano chero ripi zvaro uye mharidzo yayo. Pano, United United Methodist Church inopa tateti yemitatu inotsigira kutenda kwayo inoshandiswa uye inodziya, inofarira uye inogumburwa.
Mission Statement:
Iri sangano rakasiyana-siyana, uye handina kukwanisa kuwana chirevo chemitemo . Pane zvakawanda zvekopi. Zvisinei, zvose izvi zvinonyatsoratidza mutemo.
12. "Musoro webhizimisi." Mwoyo wepasi. " - SIFE (Vadzidzi muEnglish Enterprise (ikozvino Enactus)
Chikonzero nei inoshanda:
Kana sangano riripo rine mukati mazvo kusiyana kwakasiyana pakati pezvinhu zvaro zvinokosha, iyo inowanzowanikwa zvakanaka mumatepa. Pano, SIFE anoshamiswa nekristal-clear tagline iyo inotaurira kwete izvo chete zvakasiyana pamusoro payo asi inowedzerawo musiyano pakati pechibereko uye tsitsi.
Mission Statement:
"Kuunza pamwe chete vatungamiri vepamusoro vemazuva ano uye mangwana kuumba zviri nani, nyika yakagadzikana kuburikidza nesimba rakanaka rebhizimisi." Ichi chirevo chemishinari chakarurama pamusha wepamusoro, pamusoro pepfudzi ... isina chimiro, inoonekwa uye inotamba pamatepekiti zvakanaka.
Tora Aways
Mawebsite akashanda zvakajeka akatsanangura zvakajeka mamishinari pamba pepaimba, uye iyo mission inorondedzera zvakanaka kumatepeti. Chinokosha munyaya iyi ndeye SIFE uye Homeboy Industries .Zveshoko idzi dzekushanda dzinoshanda zvakanaka nokuti dzinoonekwa, dzakanyora, dzakanyorwa, uye dzinotamba zvakanaka nema taglines.
Ndinofarira kukwanisa kuwana chirevo chemishinari nokukurumidza. Kuva nebasa pane peji rinoshanda zvakanaka, kunyanya apo rinonyatsoratidzwa.
Mitsara huru yekutumwa iri shoma, kuratidza chiito, chido, kana chinangwa mumutauro uyo munhu wose anogona kunzwisisa, uye ari muzwi rinoshanda. Somuenzaniso, "Homeboy Industries inobatsira ...," "TXNP inosimbisa misha yeTexas ...," uye "Imamerica inounganidza, inochengetedza, uye inotsanangura unyanzvi hwakanaka ..." yakasimba nokuti inotaura zviito, uchishandisa izwi rinoshanda.
Mashoko akasiyana-siyana akabudisa zvinyorwa zvesangano rekutumirwa kwesangano uye anoita kuti rive ruzivo rwekufemerwa.