Planogram yekutengesa ndiyo inokosha yekutengeserana kunobatsira
Kuoma kwe planogram kunogona kusiyana nekukura kwechitoro, software inoshandiswa kugadzira planogram uye zvinodiwa nemutengesi.
Planograms inogona kuva yakajeka semufananidzo wegadziriro yakarongeka kana zvimwe zvakanyatsoratidzwa nemapako ematare akaverengeka uye mashefu asina kuisa zvinonyatsoratidza kuiswa kwechimwe chinhu. Mumabhuku angu, taishandisa shanduro ye Excel ye planogram yedu. Yakanga isina kunyatsoziva, asi yakashanda. Uye hazvina kutitorera mari ipi zvayo yaidiwa.
Zvisikwa zvePanogram
Mabhokisi makuru ezvitoro uye vatengesi vakawanda vanowanzobhadhara nyanzvi dzekutengesa maonero ekubatsira pakugadzira planograms kana kuti vanogona kunge vane pambagrammeri dzavo. Pamusana pemutengo mukuru weplangram yemapurogiramu , vatengesi vashoma uye vanozvimiririra vanowanzotanga kushandisa mazwi ekugadzirisa mashoko kana pepa nepeni kuti vagadzirise mashefu. Ini pachangu, ndashandisa Excel spreadsheet ye planograms yangu. Zvakatora nguva yekuumba iyo template, asi kana yaitwa, yakanga iri chinhu chikuru chekuchengeta zvangu.
Sezvo makwikwi achiwedzera, tiri kuona vatengesi nevashambadziri vava kunyanya kuziva kukosha kwekutengesa zvakanaka kutengesa zvigadzirwa zvavo.
Kuziva izvi kuri kutungamirira kune zviri nani pakushambadzira, ma planogram uye mamwe mabhizimusi anobatsira kune vanotengesa zvakananga kubva kune vanotengesa pasina mari.
Kambani yakashambadzira Envirosell, yakatangwa naPaco Underhill, yaiva mapiyona ekuwana nzvimbo dzakanakisisa dzekutengesa muchitoro. Vakaisa makamera muzvitoro uye vakatarisa tsika dzevatengi.
Iyi tsika yakatungamirira kune planograms iyo yakatungamirirwa nevatengi nepamusoro pechitoro. Mune mamwe mazwi, kuburikidza nekucherechedza zvikuru "zvakaonekwa" zvikamu zvechitoro, vanogona kufanotaura kutengesa. Mushure mezvose, nzvimbo iyo iri kuwanzesa vatengi maziso ebhendi ichajekesawo kutengesa. Chikamu chinonakidza pamusoro pekutsvakurudza kwavo ndechekuti haisi nguva dzose endcap. Zvavakaita zvinoratidza kuti kuiswa kwekutengeserana kwaive nemafungiro ekutengeserana kwayo. Nokudaro kubatanidza nyaya ye planograms.
Planograms inobatsirawo kuchengetedza njodzi dzinofanirwa kutengeserana. Heino nhau huru inonyevera pamusoro pengozi yekusarudza mukati wemugadziri uyo asinganzwisisi planograms nekushambadzira mutengesi anoona anoita.
Planogram Chinangwa
Kuiswa kwegadzirwa uye kugadziriswa kutengesa zvikonzero zviviri chete zvinokosha mutengesi anofanira kunge ari kushandisa planograms muzvitoro zvavo. Planograms inopa zvimwe zvakawanda zvinobatsira zvakare:
- Akagoverwa kutengesa mikana yenharaunda imwe neimwe yepamusoro
- Kugutsikana nevatengi vane ruzivo rwakanaka rwekuona
- Dambudziko rekutsvakurudza zvakanyanya uye kuderedza kwekunze kwezvikwata
- Zviri nyore kugadzirwa kwekugadzirwa kwevashandi
- Zvimwe zviri nani zvakagadzirwa chigadzirwa
- Kubudirira kwekushandisa yekukurukura kwevashandi-inobudiswa zviratidzo
Chero chero mutengesi akanaka anoziva kukosha kwekutengesa kutengesa kuburikidza nekuona zvakanaka kutengesa mutengesi . I planogram imwe yezvinhu zvakanakisisa zvokutengesa zvigadzirwa zvekupa zviwanikwa kune mutengi. Kana iwe uri muduku mutengesi, taura imwe hopu, planograms zvakaoma kubuda. Usanamatira kufunga iwe unoda chidimbu chepurogiramu kuti planogram yako dare. Yeuka my Excel muenzaniso. Inogona kushandiswa kugadzira planogram yechitoro chezvitoro. Chinokosha ndechokutevera nheyo ye planograms kwete zvakanyanya zvinyorwa zvinyorwa.
Planogram Best Practices
Heano mamwe maitiro akanaka ekutevera kana uchishandisa planograms.
- Tanga nyore . Vatengesi vakawanda kwazvo vanoita kuti chirongwa che planogram chive chakaoma uye pakupedzisira vanorasikirwa nemhepo pashure pemwedzi mishomanana. Mune mamwe mazwi, kana zvichitora tani yenguva yekusika, ipapo mukana wako wokuzviita mwedzi woga woga uchakura zvishoma kana nguva ichipfuura. Uye pakupedzisira iwe uchamira. Nguva yako yakakosha uye inokosha. Usatora nzira yausingagoni kuchengetedza. Izvo zvinongogumbura vashandi vako.
- Dzidzisa vashandi vako . Shandisa nguva yekudzidzisa vashandi nezvekushandisa planogram. Vakuru vako vashandi vanonyanya kufunga kuti havadi. Kungovapa mifananidzo hazvikwani. Ita zvakananga. Ita maonero evanhu vose vanogona kutevera.
- Edza chirongwa chako . Mwedzi woga woga, tora mitsara pakutengesa kwako uye tarisa planogram yako. Semuenzaniso, taive nefurafura muzvitoro zvangu iyo yaiva yakakwirira yejena generator yese store. Asi mwedzi umwe, takatengesa zvachose. Yakanga iri shangu yekuratidza panguva yacho. Saka zvakagadziridzwa zvakakwana. Zvisinei, nhamba yacho yakasiyana. Yakazobuda, yakava yakanyanyisa kupera kupfuura yakasikwa uye vatengi vakanga vatotanga kufunga kufunga.
- Sarudza Champions yako . Muchitoro chako, unofanirwa kunge uine mauto kana kutungamirira chikamu chimwe nechimwe . Uyu munhu ari kutarisira kutengesa kunzvimbo iyoyo uye izvi zvinosanganisira kuonekwa kwekutengeserana. Vabvumirire kugadzira nekugadzirira chikamu che planogram sechikamu chekuita. Pandakaita izvi muzvitoro zvangu, hazvina kungovandudza maonero ekutengeserana kwechitoro, yakagadzirirawo vashandi vangu kuti vatungamirire. Kunyanya, yakagadzirisa kurasikirwa kwangu nekudzivirira uye shrinkage. Imba yekutengeserana zvakanaka ndiyo yakanakisisa yekudzivirira kupamba. Zviri nyore kutaura kana iwe warasikirwa nechimwe chinhu.
- Ziva Mutengi Wako . Vatengesi vemazuva ano vanoda chigadzirwa pameso eziso. Havasi kungoda kubata uye kuvanzwa, asi vanoda kutaurirana navo. Kune dzimwe nzvimbo dzekutengesa, kutengeswa kuduku kunoratidzwa nehuwandu hwekushandura ndiyo nzira yakarurama.
Kana iwe usingashandisi planograms, inguva yekutanga. Kungofanana nekuva neruzivo rwekutengesa hurongwa hunokosha kuhuwandu hwekugadzirisa hutungamiri hwako, ndizvo zvazviri kutengeserana kunotungamirirwa ne planogram yako. Kana hove yako yekutengesa isati yashandisa planograms, verenga zvakawanda pamusoro pokuti ungashandisa sei nekuchengetedza planogram mu Planogram How-To .