Walmart ndiyo iketani huru yepasi pose, asi haisi iyo yakawanda yekutengesa mafashoni
Icho Walmart Here?
Vanhu vazhinji vanofunga kuti nokuti Walmart ndiyo yekutengeserana kukuru kwepasi uye nekuti inotengesa zvipfeko uye michina yefashoni, saka inofanirwa kuva iyo mutengesi mukuru wemapfeko emafashoni. Asi zvisingatauri, vazhinji vanoita zvekutengesa vashandi havakwanise kureva zvipfeko zvose se "fashoni" nguvo, uye nokuti zvivako zveWalmart zvakarongedzwa pasi pose sechinhu chinotapudza mabhizimisi kana kuti hypermarkets, ketani haingati ichitsanangurwa chipfeko chibharo.
Saka Ndeupi Mutengesi Ndicho?
Kana tikatora zvipfeko zvemafashoni uye vashandi vemafashoni vatengesi vachifunga, hapana imwe chete yekambani yezvokutengesa iyo iri pachena "inotyisa" munyika yose. Asi iyo kambani inofungidzirwa kuti ndiyo yekutengesa yepasi rose yezvokupfeka zvemafashoni haisi Walmart, uyewo haisi imwe yemakambani makuru eMelika ekutengesa .
Ndi Inditex. Maererano nehuwandu hwezvitoro zvepasi pose, Inditex-yakabatanidzwa muArteixo, Galicia, Spain-ndiye mutengesi mukuru wezvokupfeka zvemafashoni munyika yose. Maererano nemitengo yegore negore, zvisinei, Hennes & Mauritz (H & M) vanodzinga Inditex nemazana mashoma emadhora emadhora mumwaka unotora mari wekambani imwe neimwe.
About Inditex
Ikundi yeInditex ine makero gumi nemasere ekutengeserana anotengesa kubva kune zvinopfuura 7 300 zvekutengesa zvekutengesa zvinoshandiswa mumashamba ekutengesa makumi mapfumbamwe nemapfumbamwe pasi rose. Kubva muna 2017, Inditex yakanga ichitengesa mafashoni uye ichipfekedza kuburikidza nezvikwata zvemabhizimisi zvekutengesa:
- Zara
- Tora & Bear
- Massimo Dutti
- Bershka
- Stradivarius
- Oysho
- Zara Home
- Uterqüe
Inditex yakadaro inoshamisa kudhindana kwemafashoni munyika yose nokuti makambani ane chokuita nemapurisa zana haasi ose nezvekutengesa zvakare. Zvose zvakakwana zveInditex holdings zvinogadzira kuwirirana kwakabatanidzwa zvakakwana, uye ndiyo mafashoni ekutsvaga mafashoni mafashoni kuti mafashoni vatengesi munyika yose vari kuedza kutevedzera.
NezveH & M
Firiji, yakambosekwa uye inozivikanwa se "fashoni inokanganisa," inonyanya kuvhiringidza kwete chete kutengesa mafashoni asi yepasi rese yekushambadzira mafashoni. H & M chipfeko chiri mutengesi chiri kutungamirira faira yefashoni yakapoteredza pasi rose. Panzira yekuzarura zvitoro zvitsva mazana mana pagore, makuru makuru ekutengeserana kweH & M ikozvino China neAmerica
The Bottom Line
Vose "guru" uye "guru" rekushongedzwa kwemafashoni munyika yose vakavaka empires yavo yepasi pose neyo fast fashion business model, saka zvakachengeteka kutaura kuti vashandi vefashoni vanofara kutora chikamu mukudengenyeka kwenyika yose. Mutengo wepamusoro-yakaderedzwa ndiyo inofambisa nguo dzinoshambadzira kuburikidza nemasuo eH & M uye Inditex zvekutengesa mabhizimisi. Firiji yakagadzirwa isarudzo yekutengesa iyo yakawanda yevatengesi vepasi vese vese vanozofanira kugamuchira kana vachizokwikwidza zvakasimba ne "guru" uye "guru" maketani ekutengesa mafashoni munyika yose.