Chirongwa cheChicago Chinopa Mazano Okutsigira Makambani ekutsigira Programming
Vatsigiri vezvematongerwo enyika vanoita basa rinokosha pakugadzirisa nekuita chero mutambo wemunharaunda . Nokuda kweKudya kweChicago 2007, makumi matanhatu 69 vatsigiri vezvikwata zvakasiyana-siyana zvakatsigirwa vakatsigira chiitiko.
Christine Jacob, mutungamiri mukuru wevashandi vekambani muMahofisi eDare reZvamwe Zviitiko muChicago, anotsigira zvirongwa zvakawanda gore rese. Asi nokuda kweKudya, chinangwa chake ndechokuziva vatengesi uye kuchengeteka / kutaurirana mavambo ekutanga kuti vabatsire kuwedzera mari yechiitiko chacho.
Kubhadhara zvikamu paMutambo zvinosanganisira zvinotevera:
- Kupa ($ 750,000)
- Mhuri Yemhuri ($ 125,000)
- 3rd July ($ 125,000)
- Official Credit Card ($ 90,000)
- Gadzira Chigarire ($ 90,000)
- Chikwata: 1 neusiku (yakagadzirwa)
- Gourmet Dining Pavilion ($ 50,000)
- Kudya Pavilion ($ 40,000)
- Kubatanidzwa ($ 30,000)
- On-Site: 10 mazuva ($ 25,000)
- On-Site: 1 zuva ($ 5,000)
- Media: in-kind value ($ 120,000)
Zvechokwadi, vanotsigira ndivo savvy uye vanoyera zvikomborero zvekutora chikamu mumutambo wemunharaunda maererano nezvinangwa zvebhizimisi ravo pachavo.
Semuenzaniso, vamwe vanobatsiri vanoshandisa Bhidhiyo semukana wekuti vazviise pachena pamwe chete nezvimwe zvezvivaraidzo zvingaita kuti vawedzere kuonekwa kwavo nechiitiko chavanosangana nazvo. Mugumisiro: Humana Senior Pavilion, Dominick's Cooking Corner, Gallo Wine Pavilion (chikamu cheGourmet Dining).
Nzira Yokuchengetedza Vatsigiri
Nokuti Chirongwa cheChicago chiitiko chakagadzirwa gore negore, rubatsiro rwekuvandudza zvinowanzotanga munaSeptember negore rinotevera rine zvibvumirano zvevimbiso neDecember.
"Tine mubairo wekuti Kuda ndizvo zvazviri," anodaro Jacob. "Vanhu vanotidana - izvo zvakanaka. Ndiro kurota kwevatengesi kuva chikamu cheKudya. "
Apo komiti yekugadzirira yeTaste inosangana gore rimwe nerimwe pakuwa, inofunga nezvekuita mapurogiramu matsva uye iyo apo boka rekutsigira rinotanga kuisa mazano aya muchikwata chedu.
Muna 2007, Zvokudya zvaisanganisira zvitatu zvitsva: Goin 'Green Pavillion, Sports Pavilion, uye International Pavilion. Kana munhu asingabhadharwi asina kuzivikanwa, chikwata chacho chinongoritsigirwa neguta racho, uye iyo inobatsira inotaridzwa uye inoshandiswa kuwana mutevedzeri wegore rinotevera (nguva yakareba seyaka inotevera.
Nzira Yokukwevera Sei Vatungamiri Vatsva
Kana zvikwereti zvisingaiti gore rapera kana kusiya kune chero chikonzero, inguva yebatsiro rekutsvaka vatsigiri vatsva.
"Izvozvo zvinogona kureva kutonhora nekumhanya," anodaro Jacobs. "Somuenzaniso, kana motokari inotsigira mari inodonha, tichaswedera kune mumwe mutsigiri wemotokari watakashanda naye munguva yakapfuura."
Kune avo vanouya vachifambisa kwenguva yekutanga kana avo vanoita chiitiko chakarongeka chave chakagadzirwa, Jacobs anopa mazano anotevera:
- Kunyange kana iwe usingabudiriri, edza kuchengetedza gore rokutanga rutsigiro.
- Kubhadhara kunofanira kuonekwa sechikamu chekutanga chirongwa chekugadzirira.
- Shingairira zvirongwa zvepurogiramu kare kuti uwane nguva yakakwana yekuwana vatsigiri.
- Ziva kukosha kweboka rimwe nerimwe; kusimbisa zvikomborero zvepurogiramu yaimbove yakabatanidzwa uye inotsigira mazano ayo.
- Gadzira chidziro chezvinyorwa kune imwe nzvimbo / munhu wese wekubatsira.
- Ipa vhesi yepamusoro vatsigiri kodzero yekutanga kuramba. Kuwanda kwevatsigiri vanogona kugoverana kana kuti pane. Vakawanda
- Dzorera zvese zvinotsigira kwemwedzi mitanhatu isati yasvika.
- Vakachengeteka vatsva / vatsigiri vanotsiviwa kwemwedzi mitatu isati yasvika.
- Itai misangano vhiki nevhiki kana yenguva dzose kuti mutaurirane nemari inotsigira nzvimbo uye mitsvaidzo.
Nyaya Dzose Mukushambadzira Pakati
Vatsigiri vanofunga nezvekudzoka kumariko (ROI) painoyera kukosha kwebatsigiri. Uye zvinhu zvinonyanya kukosha zvinosanganisira kuziva nekubhadhara mari.
Kunyange zvakadaro, zvirongwa zvezviitiko zvinoronga zviitiko zvemunharaunda zvakadai semutambo wezvokudya zvicharonga kushandiswa kwehutano uye zvakanakira zvikomborero kubva kumurongi kuti abatsire kutsigira izvo zvinangwa zve ROI. Zvichienderana nehutano hwekutsigira, kuonekwa kunosanganisira muTapu kunogona kusanganisira chero chikamu kana zvose zvinotevera:
- Zviratidzo / mikana yokutsvaga (kutamba, kudonha, shongwe, nzvimbo yemugwagwa, nezvimwewo)
- Corporate logo panhamba huru
- Chikamu choga
- Tende yokusimudzira
- Kugadzira muzvirongwa zvepurogiramu
- Nzvimbo yepamusoro pane bhurocha reitiko
- Corporate logo pazviitiko zviitiko
- Corporate logo pahwindo mawindo
- Zvinotaurwa mumushumo wekutengesa
- Kunyanya kukoshesa matikiti
- Kushandiswa kwekugashira mutende matende
- Nyaya huru yematauriro
- Nhandare huru inotaura
- Mikana yekuunza inflatable pakuwedzera kuonekwa
- Mitambo yemabhizimisi ekubudiswa kwechiitiko nemakwikiti emakikiti
- Kupaka uye kubvumidza zvibvumirano
- Mikoti yekufambisa mberi pepati
- Mukana wekugovera svondo rekutanga rakagadzirirwa zvinhu
Mabatsiro ekutsigira mari
Kunyange zvazvo "mari" inogona kuonekwa sechikonzero chakajeka chekuchengetedza vatsigiri , zvimwe zvakawanda zvakabatsirika zviripo nekubatanidza zvikwereti mumutambo wekudya wekudyidzana, maererano naJakobho:
- Kudyidzana kwekambani kunobatsira kuunza mazita ekuremekedza vanyori.
- Mazano ehurumende anowedzera chirongwa.
Kukosha Kwekupa-Mutsa
Kuti ave nechokwadi, kutsigira chiitiko chakagadziriswa seKudya kunobatsira kune vose vanotsigira uye musangano, saka mu-mutsa unopa dzimwe nguva unogona kuonekwa semari. Mimwe mienzaniso iyo Jakobho anotaura inosanganisira zvinotevera:
- Media inotsigira kupa TV, radio uye kuparidzira.
- Radiyo inotsigira kubvisa tarenda mari.
- Vatsigiri vepa Airline kuti vape zvigaro zvekunze kwekuvaraidza kweguta.
- Mapikirwo ekupa makamuri ekupa mafirimu ezvokuvaraidza.
Chimwe chinhu chinonyanya kukosha pakuratidza vatsigiri zvechiitiko chemhuri: "Hatina 'chivi' zvikamu. Isu tinodzivisa fodya uye vanobatana nepabonde, "anodaro Jacob. "Uye nokuti iyi ndiyo mutambo wezvokudya, hapana shanduro yekudya inobvumirwa."
Kune ani ari kufunga nezvechiitiko chakadai seichi chokutanga, Jakobho anokurudzira kuita tsvakurudzo yakawanda uye anoratidza kuti varongi vanofunga kushandisa shinzvi rakasimba kuti vaone kuti vamwe vanhu vanozviita sei.
"Sezvakaita pakusika chimwe chinhu chitsva, ndaizoongorora zviitiko zvakafanana. Network iwe nekukwanisa. Iwe haugone kushandisa mutengo wakafanana uye unobatsira, asi edza kuenzanisa maapuro nemaapuro. "
Jacobs anotsigira IEG, mutapi wenyika dzakawanda wekutsvakurudza zvakazvimirira, kubvunzurudza, kudzidziswa nekuongorora pamusoro pekusimbisa, sechikonzero chakanaka chekuziva.