Kusarudza Pfuma Yako Margin
Mari-yekutengesa mitengo iyi iri nyore nyore-based based pricing strategy yekuisa mutengo wezvigadzirwa nemabasa. Nekutengesa-pamwe nemitengo iwe kutanga unowedzera mari yakananga yezvinhu, iyo inoshandiswa pabasa rekushanda uye pamusoro pamusoro kuti uone kuti zvinodhura kambani kupa chibereko kana basa.
Chimwe chikamu chekuwedzera chinowedzerwa kumutengo wekutsvaga mutengo wokutengesa . Ichi chikwereti chikamu inobatsira. Saka, zvinonyanya kukosha kuva nehutano hwakasimba uye yakarurama yebhizinesi dzose 'mari uye kuti mari idzi dzinobva kupi.
Mune zvimwe zviitiko, mari yepamusoro inogamuchirwa nevose mutengi uye mutengesi, uye / kana iri chikwata chekutengesa pakuwana kutengesa.
3 Nhanho dzeKutevedza Mari-Kuwedzera Pari
Pane matanho matatu ekugadzirisa mari-pamwe nemari.
Nhanho 1 inosarudza mari yose yezvibereko kana kushanda, iyo inosanganisira mari yakatarwa uye yakasiyana-siyana (yakagadziriswa mari haina kusiyaniswa nehuwandu hwezvikwata, apo zvinodhura zvinoshandiswa).
Nhanho 2 ndeyokuparadzanisa mari yakawanda nehuwandu hwezvikwata kuti uone chikwata chemari
Nhanho yechitatu ndeyokuwedzera hutori huripo nehuwandu huwandu hwekusvika kumatengo ekutengesa, uye muganhu wekubatsira wechibereko.
Muenzaniso weMari-Inotengwa Mutengo
Somuenzaniso, kana kambani inotengesa chigadzirwa chemadhora $ 1.00, uye iyo $ 1.00 inosanganisira zvose zvinotengeswa mukugadzira nekugadzira chigadzirwa chacho, zvino chinogona kuwedzera chikamu chepamusoro pe $ 1.00 iyo se "plus" chikamu chemari-pamwe nemari .
Chikamu ichocho chemutengo ndicho chavanowana.
Zvichienderana nekambani, kuwandisa kwemazana kunogonawo kusanganisira mamwe maonero emakethe kana mari. Kana kudiwa kuri kunonoka, ipapo chikamu-up chikamu chinogona kuva chakaderera kuitira kutengesa kune vatengi. Kune rumwe rutivi, kana chido chechigadzirwa chiri chakakwirira uye mamiriro ehupfumi akanaka, ipapo kuwedzera-kuwandisa kunogona kunge kwakakwirira sezvo kambani inonzwa kuti vanogona kuwana mutengo wakakwirira wemugove wavo.
Kufungisisa
Mariko-pamwe nemari inobata chitsitsinho chechichi - hachifungi chero chiyero chekuda kwechigadzirwa kana basa. Nzira iyi haishamisi kana vashandi vanogona kutenga mutengo pamutengo wakatarwa-up. Kuti vatsigire, dzimwe vhizimisi vebhizimisi vakaedza kushandisa mazano emutengo kushandiswa kune mari-pamwe nemari. Vamwe vanogona kungotarisa pamakwikwi ekugoverana, maitiro uye bhizimusi acumen kuti vaone "izvo mutengesi uchatakura" mumatengo.
Imwe nzira inokosha-inotengesa pricing, iyo ndiyo nzira yekugadzirisa mutengo wokutengeserana wechigadzirwa kana basa zvichienderana nezvinobatsira kune vanotengi, kwete izvo zvinodhura kubudisa. Kana bhizimisi rako richipa ruzivo rwakasiyana, ruzivo kana michina ine zvinhu zvinokosha zvikuru iwe unogona kunge wakagadzirirwa kushandisa mari inokosha-based, izvo zvinowanzoita huwandu huwandu hwebatsiro.