Kungofanana nebhizimisi chero ripi neripi, iri paIndaneti kana kuti kunze kwekodhi, unoda kuwana zvigadzirwa zvakanaka nemashandisi ekutengesa kumakambani ako. Asi kuti uite izvozvo, uye uite hupenyu hwakanaka semudzimai wemabhizimisi, iwe unoda nzira yekutengeserana yakarurama nemaitiro.
Kana uri mutsva kune bhizinesi kana usingazivi zvakawanda nezvekusvika kune vashandisi paInternet, zvichabatsira kupfurikidza nedzimwe dzidzo dzekutengeserana dziri muIndaneti dzinogona kukupa unyanzvi hwaunoda kuti utore nzira yako kune imwe inotevera.
Mimwe yemhizha yaunoda kukura inosanganisira:
- Tsvaga injini yekugadzirisa , iyo inokubvumira kuti uite motokari dzisingabhadhari kune webhusaiti yako nekuisa kukwidzika kwepamusoro (mapeji mashomanana ekutsvaga injini; kunyanya Google.
- Kushambadzira mune zvemagariro. Munhu wose arikubatana pamasangano evanhu sepaIndaneti uye Twitter mumazuva ano-uye tarisiro nevatengi vari kutsvaga mabhizinesi (saivo) anononoka nawo pamataiti aya zvakare.
- Bhara pahomwe yekutengesa. Paunoita Google kutsvaga pane urongwa hwekubhadhara matangazo anowanikwa zvakananga pasi pebhokisi rekutsvaga, pamusoro pemiti ye "organic" yaunowana nehuwandu hweSeO (ona pamusoro apa). Vaya vanobhadhara nzvimbo ndeye PPC misika yakagadzirwa nevatengesi. Iwe unogona kutamba zvikwata pano zvakare.
- Vhidhiyo kutengesa iyo yakave yakakosha zvikuru sezvo vakawanda vashandisi veIndaneti vanodya yakawanda inowedzera yevhidhiyo yeIndaneti. Marketing mavhidhiyo inogona kuva chikamu chinokosha chebhizimusi chero ripi zvaro rekutsvaga kwebhizimisi.
Free Online Marketing Marketing Mazano Anofanirwa Kuona Zvishoma
Nenguva isipi, kune zvakawanda zvekudhura uye kunyange mahara emakambani ekutengeserana epaIndaneti anowanikwa paIndaneti nemasangano anoremekedzwa kukupa gumbo.
1. Google Digital Workshop
IGoogle Digital Workshop iyo inotengeserana nekombiyuta inopa purogiramu yakazara nezvikamu zvinoshambadzira kugadzirwa kwema digital, kuendesa maimeri , kuvaka nzvimbo yewebhu, kutsvaga injini yekutsvaga, kutsvaga kutengesa, zvekugarisana nevamwe, kushambadzira kwemafoni (zvinokosha mumazuva ano apo vazhinji vevanhu vanofambira webhu patafura kana smartphone), nezvimwewo.
Inotungamirirwa kune anotanga, uye yakasununguka zvachose. Uye iwe unogona kunyange kuva chibvumirano kana iwe uri chinangwa ndechokuti iwe utengese kune vamwe.
2. PPC University
Iyi yekodhi yemakambani ekutengeserana inopiwa neShokoStream, kambani yePPC-inotengeserana. Hazvishamisi kuti vanoisa pfungwa paPPC uye nehuwandu hwemakambani ekutengesa. Asi iyo inobatsira iwe sePPC ndiyo inosanganisira chikamu chepi zvayo yekutsvaga kwekambani yekutengeserana kwebhizimusi rekutsvaga. Iwe uchadzidzira nzira yekugadzira nhungamiro, kuedza kuparadzira, kugadzirisa mapeji ekumhanyira, kugadzirisa kutendeuka mazinga, nezvimwe.
3. Inbound Digital Marketing Course
Nekombiji iyi yekutsvaga muIndaneti kubva HubSpot Academy (inopiwa kuDademy), uchawana masangano 38 pamakambani ekudhinda-zvose zvachose pasina. Misoro yakafukidzwa inosanganisira kutungamirira, kutumira mabhuku , SEO, nezvimwewo. Paunopinda nepurogiramu unogona kutora kuongorora uye kuwana chirongwa chepamutemo.
4. Facebook Blueprint Certification
Facebook inogona kuva nzira yakaderera uye inobudirira yekuwana yako mharidzo yekutengesa pamberi pezvaunotarisira nevatengi . Vari kutevera marongerwo nemakambani avanoda-uye vanhu vanogamuchira zvikuru kuparidzira pa Facebook.
Mushure mezvose, kune vanopfuura mabhiriyoni maviri vanoshandisa munyika yose.
Iko Facebook Blueprint Certification online marketing market inokubatsira kudzidza kuti uronga sei nekugadzirisa mapurogiramu pa Facebook, pamwe chete nemamwe mapurogiramu e-Instagram nemamwe mapurogiramu nemabambirano akafanana. Kwakasununguka.
5. Zvemabhizimisi ZveMadhora Quickstarter Digital Marketing Course
Munharaunda iyi yekutsvaga muIndaneti kubva kuConstant Contact, iwe uchawana zvose zvisizvo uye zvekubuda pane mazano pamusoro pe Facebook, YouTube, Pinterest, mablogi, nezvimwewo. Uye zvirongwa izvi zvinotungamirirwa nevatangisi kuInternet marketing-funga nezvayo seSocial Media 101, nekusimbiswa kwekubatanidza hutano hwemagariro nekutumira maimeri kuitira kuti iwe uwedzere kutungamira uye kutengesa .
Zvitsva Zvitsva
Unogona kunzwa uchinetseka nezvose zvaunofanira kudzidza kushandisa zvakanaka mukana uyu kutengesa bhizinesi rako paIndaneti. Asi iwe hauna chaunosarudza kunze kwekuti uwane nepurogiramu-ndiko kwaunowana vanhu vako vanozotarisira.
Nhau huru ndeyokuti kune zvakawanda zvekubudiswa kwemahara pamakambani ekutengeserana kwekutsvaga kuti iwe uite nekukurumidzira pasina nguva. Iwe unogona kudzidza unyanzvi uye unovashandisa mubhizinesi rako nekukurumidza nekubudirira uye zvino tarisa utungamiri hwako, kutengesa, uye zvibereko zvinokura.