Iwe unoziva hondo yekapu yekutengesa inotanga kunyura pasi kunonyorera apo imwe mukombe kadiki inogamuchira huwandu hwekudzivirira.
Nezviratidzo zvose, "The Great Cupcake Rush" (iyo inoratidzirwa mumitambo yePop pa Food Network neicho chaiyo yakaratidzwa "Cupcake Wars" inogona kunge ichiderera kusvika pakuwedzera kwekuwedzera kwekuwedzera. vamwe cupcake bakabhari vangave vachishungurudza nhamba uye vanorega kuvapo.
Nyika Ine Cupcakery
Iko kuputika kwekapu kune itsva, tsanangudzo yemabhizimisi yeshoko rokuti "cupcakery" shomanana uye iri kure. Chaizvoizvo, ivo vanonyanya kuvekwa mabhekaji anotarisa pane zvinyorwa zvinoshamisa, zvisingaoneki uye zvakasiyana zvakasiyana zvemukombe wekare. Makatekombe akawanda kakawanda kupfuura mukombe wechechi (kana kuti inogona kunge iri duku zvishanduri zvishoma) uye zvechokwadi inodhura zvikuru, kubva pa $ 3 kusvika ku $ 5 kana kupfuura nekapu imwechete.
Mintel, mutungamiri anotungamirirwa nekutsvakurudza kwemusika wevashandi akabudiswa Mintel anowana michato mukutengeserana ane mabheji mashomanana, ose anofara, achiti, "vakaroorana vanotengesa muhomwe yemuchato yakanakisisa kune mumwe nomumwe mukateke." Cape Cod Lollicakes, yakanyorwa pamusoro pe "The Cup Cake Wars," inogadzira zvisikwa zvechikwata zvechikwata nemakatekiti avo akaenzana.
Icho chaiicho chechiitiko chekombe yekombe yaiva chiitiko chinonakidza kune vatengi vachikura mukufarira muhutano hwakanaka nekurasikirwa.
MuNew York City, somuenzaniso, haugoni kufamba mabheji maviri pasina kumhanya mumunda wejisi kana hodha yekutengesa.
Crumbs Imwe Yakakonzerwa neHondo yeCake Cup
Makore mashomanana adarika, Crumbs Bake Shop yakatora cupcake. Bhabhoki yekateki, iyo yakasimwa makatekete akavhara maawa matanhatu uye inenge 4 "yakareba, yakarondedzerwa kubhadhara muna 2014, yakavhara mabhizimisi ayo, uye yakakurumidza kuwanikwa uye yakazarurwa zvakare.
Nhasi, vakawedzera (uyezve-vamped) marimi avo anozivikanwa uye anodikanwa, uye makatekesi, kune itsva in-trend indulgence, ice cream. Mutsara wekutanga kwechando yekizi ine chikafu chekafu inoita kuti vanhu vave nekapu yavo uye vadye ice cream yavo zvakare.
Zvokudya Zvimitambo zvekuona
Makatekete aiva "kupisa" maitiro aifamba pamusoro pezvikwereti zvemhando mbiri dzevatengi:
- Kudzorera Weariness
- Affordable Indulgence
Affordable Indulgence
Inotengeswa Indulgence ndiyo nzira yevatengi yekugadzirisa marwadzo ekutengeserana-pasi kunotenga. Sezvitsva-me-up, vanowana zvinhu zvisingabatsiri uye zvisingakwanisi zvinokuyeuchidza nguva dzinofadza. Symphony IRI yakagadzira The Affordability Report yakanyatsotaura nezve " kushandiswa kwekutengesa kwevatengi (izvozvo) zviri kuitika nokukurumidza, kakawanda, uye zvisingatariswiki kupfuura kare kare ... mari inowanikwa yakawanda yakaita kuti pave nemutengo unoshamisa wekunzwa, zvichiita kuti kudiwa kwakanyanya mumapoka akawanda."
Nokudaro, vatengesi vari kutengesa kumusoro uye pasi, mune dzimwe nguva vachitenga zvishoma zvemishonga yekuchengetedza mari uye kutengeserana kune zvimwe zvinhu, semakateke. Cupcakes "inogadziriswa inogutsa" iyo vashandi vanoda kuparadzanisa. Hazvina mhosva kuti bhajeti yako yakasimba zvakadini, iwe unogona kugara uchinge waisa maoko ako pane $ 5.
Supermarkets Kuwedzera Mu-Zvokubika Mabhakiti ane Cupcake
Izvo hazvina kutora nguva yakareba kuti zvipfeko zvezvitengesi zvionekwe maitiro uye zviporoti zvakapinda muupscale cupcake bakery market (pamwe neHEB kuwedzera mhando yakasviba yakagashika mukate muganisi muna 2015). Shamba inogona kushandisa basa risina chiremba kupedzisa kubika kwekatekesi uye kunhuhwirira kwakanaka kwezvokudya zvakatsva uye zvakagadzirwa mukati mechitoro. Supermarkets ndeyekuti nguva yavo yekupedzisira yebhizimisi kukura ichaitika. Chechipiri, mushamba wekudya kune imwe nzvimbo iyo ichakumbira.
Inotengeswa Indulgence inogona kunge iripo kuti igare, ingava makungukombe makuru, artisan donuts, kana cronuts. Zvisinei, mukombe wekombe uchagara kune imwe nzira yakasimba yekukura iyo yakanaka kune chikamu uye hutano kune mutengi.