01 - Apple Company Mission Statement Kwete Innovative, Inspiring, kana Jobs-ish
Somutungamiri mune zvitsva, unogona kutarisira kuti mutemo wekutumwa weApple ungangova wekushandura uye kukurudzira. Zvose zviri pamutemo uye zvisina kukwana, kunyange zvakadaro, Apple "mvumo yekutumirwa" haisi mumiriri zvachose.
The Mission Statement , Global Vision, uye Values of Apple, Inc.
Yaiva yakawanda yakarondedzerwa kuti nheyo yakakurumbira kubva kuna Steve Jobs muma1980 yaiva iyo mapurisa ekutumira kambani yeApple:
"Munhu ndiye muvambi wekushandura munyika ino." Sezvo akadaro, anofanira kunge ari pamusoro pemitemo uye zvivakwa, uye kwete pasi pavo. "
Izwi re "hurumende" pamushumo webambani reApple, zvisinei, haisi chokwadi chekutumirwa zvachose, asi pane urongwa hwezvigadzirwa uye zvakaitwa kare. Apple's current Mission Statement ndeyikuti:
"Apple inogadzira Macs, makombiyuta akanaka kwazvo munyika yose, pamwe ne OS X, iLife, iWork uye software yepamhizha. Apple inotungamirira mutambo wemimhanzi ye digital uye iPods uye iTunes online store. App Store, uye iri kurondedzera ramangwana remajeri ehurumende uye makombiyuta ekushandisa ne iPad. "
Apple inogumisa zvinyorwa zvayo zvemashoko nezvitauriri zvinofananidzwa nezvinoti mutemo wemitemo inotarisirwa kuva ...
"Apple yakagadzirirwa kuunza yakanakisisa yekombiyuta yevadzidzi kuvadzidzi, vadzidzisi, vadzidzisi vekusika uye vatengi munyika yose kuburikidza nehupfumi hwayo, software neInternet."
02 - Is Apple Corporate Corporate Statement kubva kuna Steve Jobs?
Sezvo kambani inokosha kupfuura yose muUnited States, pane dzakawanda dzinobvunzwa mibvunzo pamusoro pekambani yePomputer yekombiyuta, kusanganisira mibvunzo pamusoro peAtlant corporate mission statement, maonero, uye mararamiro, nhoroondo, uye nheyo.
I "hurumende" Apple mission mission inotarisa zvizere pane zvemazuva ano Apple zvipo uye zvigadzirwa zvave zviripo. Sezvo hurumende yemitemo inobatanidzwa inofanirwa kutsanangura chiono chemangwana, zvinenge zvichiitika kuti mukati memahofisi eApple ehurumende isingaparidzi zvirokwazvo inotungamirira bhizinesi reApple. Inofungisisa nezve "izvo chaizvo" zvinyorwa zveshoko reMapurisa zvinogona kunge zvingawanika mumagwaro matsamba eApple.
The New Apple Leadership Legacy
Mukusakosha kwechimwe chinhu chakafanana nechetsika yemashumo chemashoko anoita kuti vashandi vave noukuru uye avatungamirire mukuita kwavo zvisarudzo, mazwi aya kubva kuna Tim Cook kune avo vashandi vatsva veMapp vanoshanda zviri nani kudarika chero ipi zvayo yemitemo-mission yepamusoro ...
"Apple yakambosiyana yakasiyana-siyana yekambani ine maonero akasiyana-siyana enyika.Iyo inzvimbo inokosha apo tine mukana wekusika zvinhu zvakanakisisa panyika - zvinhu zvinoshandura hupenyu uye kubatsira kubatanidza ramangwana. isu tinobata vadiwa. "
Ikoko kunoratidzika kuva nemafungiro akakurumbira kuti muvambi Steve Jobs akanga ari mutungamiri wezvakaratidzwa anotarisira uye, kana achienzanisa, nyeredzi yaTim Cook inenge yakaoma. Kune avo vanotenda izvozvo, funga nezvemashoko aya emisangano-mazwi esque, ayo Cook akapikira mubvunzurudzo nguva pfupi mushure mokunge Steve Jobs apfuura ...
"Tinotenda kuti isu tiri pachiso chepasi kuti tive nezvinhu zvakakura uye izvo hazvisi kuchinja.
Isu tiri kuramba tichitarira kuunyanzvi .
Tinotenda kune vasina kuoma kwete zvakaoma.
Tinotenda kuti tinoda kuva nehutungamiri uye hutungamirire hutenga hutsika huri shure kwezvigadzirwa zvatinoita, uye tinopinda chete mumisika apo tinogona kuita mupiro mukuru.
Tinotenda mukuti kwete kuzviuru zvemapurogiramu, kuitira kuti tinyatsotarisa kune vashomanana vanokosha uye vanokosha kune isu.
Tinotenda mukubatana kwakadzama uye kuparadzanisa kwemapoka edu, izvo zvinotibvumira kuti tive nekugadzira nenzira iyo vamwe vasingagoni.
Uye kutaura pachena, hatigoni kugadzirisa chero chinhu chipi zvacho pasi pekubudirira mumapoka ose ari mukambani, uye tine kuvimbika kwekutenda kana tisina kukanganisa uye ushingi hwekuchinja.
Uye ndinofunga zvisinei kuti ndiani ari mubasa iro maitiro aya akaiswa mukambani iyi iyo Apple ichaita zvakanyatsonaka. "
Mashoko aya kubva kuna Tim Cook anonyanya kukurudzira uye anodzidzisa kupfuura chero zvinyorwa-zvese zvemitemo iyo Apple yakamboziviswa se "mission" apo Jobs yakanga iripo. Uye kana Apple ingadai iine mazita aya uye inoisvitsa muhurukuro yehurumende yepamutemo, inenge iri basa rakakodzera muvambi Steve Jobs uye imwe "yatinotenda."
03 - Simba raMusangano pane Apple Company Mission
Muna 1984, Apple yakatanga kombiyuta yeMacintosh, yekutanga kombiyuta isina purogiramu yemutauro. Kunyange zvakadaro, kombiyuta yaiva yakadhura uye software zvishoma, saka kukura kwayo kwaive kuduku.
Asi sezvo purogiramu yekubudisa purogiramu yakatanga kuwanikwa, yakadai seGoogleMaker, Macintosh yakava yakakurumbira.
Panguva iyi, Basa rakadzingwa kubva kune kambani, uye akaenderera mberi akawana imwe teknolojia yakasimba.
Macintosh emakombiyuta akatanga kutarisana nemakwikwi akawanda kubva kuPC, sezvo software yePCs, kunyanya yakakomberedza kugadzirwa kwemafirimu uye mabhuku ekudhinda, yakavapo.
Mumakore ekuma90, Macintosh makombiyuta akarwisa, uye Jobs yakadzoserwa zvakare kuApple.
Mabasa akashandiswa kuvaka zvakare kubatsirwa kweApple. Uye mumakore ekuma 90 akazobudirira nekugadzirwa kwePod. Vakatorawo Apple Online Store, vachibvumira vatengi kutenga paIndaneti.
Nekuvandudzwa kweMac and MacBook, Apple yakava simba guru mumunhu wepakombiyuta. Uye muna 2001, vakatanga kutanga maApple Stores, ayo akazova akabudirira zvikuru munyika yose.
Kubva panguva iyo, vakaramba vachiparidza. Kubudisa zvinhu zvitsva zvakadai sePadad uye MacBook Air, vakapa zvishandiso zvine simba zvisinganyanyi, zvinoshandiswa uye zvinoshandiswa nevashandi. Vakakwanisawo kugadzira zvigadzirwa zvakachengeteka kupfuura PC kana zvasvika kumavirusi uye kuvhara, kuchengetedza dhidhiro yevatengi.
Kubva pakutanga kwaro kwakatanga, Apple yakave nehupfumi hwenhau asi ikozvino imwe yekombiki yekombiki yepamusoro munyika. Neine fan-fan-base iyo inokurumidza kutenga chero chigadzirwa chitsva iyo kambani inotanga, kubudirira kweApple kunotsigirwa.