Disney, Jobs, Bezos, uye Vamwe Vanoshamisira Mazvinabhizimisi
Matambudziko aya mavambo makuru anotarisana nawo ndiwo matanotarisana nawo; kunyange zvazvo vakawanda vasina mari iyo yaunayo pamunwe wako, sekuraira mazano pamusoro pekuti ungatanga sei bhizimusi rekugara uye vhidhiyo yehupfumi kuparadzira shoko.
Chimwe nechimwe chezvikambani zvenguva duku zvenguva duku zvakatungamirirwa nevanhu vairwisana, sezvamunoita, mumabasa avo. Vakawanda vainge vasina kukanganisa uye zvipingamupinyi zvakashata. Uye zvakadaro, vose vari mazita emhuri uye mienzaniso yekuti pfungwa huru uye kutsungirira zvinogona kubhadhara sei. Heano magwaro mashanu ekuremekedzwa emakambani anozivikanwa zvikuru, uye chii chaunogona kudzidza kubva pakuvamba kwavo.
Bill Hewlett naDavid Packard, Hewlett-Packard
Nekutanga kushandiswa kwe $ 538, Bill Hewlett naDavid Packard vakatanga Hewlett-Packard (HP) mune imwe garaji rePalo Alto, California muna 1939, vachigadzira audio oscillators. Vane vascillator mairi masere avo vaida kutengesa kuna Walt Disney kuti vabatsire mune firimu yake Fantasia, ndiyo yaimbova hurukuro huru yekambani. Kubva panguva iyo, HP yakave yeruzhinji yekambaniki yekambani ine mari yegore rose ye $ 103 mabhiriyoni.
Kunyange zvazvo kubudirira uye pfuma chiri chinangwa chikuru chevazhinji vanozove-vave vadzidzisi vemabhizimisi, Bill naDavid vakakurudzira kuti, "Itai kuti muve nekambani uye muite mupiro, kwete umambo uye nehupfumi."
HP inodzidzisa kuti kupa mutengo kumusika ndicho chinhu chinoita kuti kubudirire.
Steve Jobs na Steve Wozniak, Apple
Muna 1976, Steve Jobs naSteve Wozniak (Woz) vakashanda nesimba paApple I muMabasa 'pamba yevana. Garaji, iyo ichangobva kunzi nzvimbo yepamusoro yeguta reLos Altos, California, yakakosha kutanga kwekambani.
"Apple yaive yakachena sekambani yeSilicon Valley sezvaunogona kufungidzira," Mabasa akati mune imwe hurukuro neNewsweek . "Takatanga mugaraji. Woz neni ini ndakakurira muSilicon Valley. Muenzaniso wedu waiva Hewlett-Packard. Uye saka ndinofungidzira kuti ndizvo zvataipinda mazviri tichifunga. "
Kubva pamagaraji avo, Mabasa uye Woz akapfuurira kukudziridza chimwe chezvinhu zvinotyisa zvakanyanya, Apple Mac, iyo yakashandura makombiyuta nekushanda kwemagetsi. Kubvira ipapo, Apple yakashandura kuti vanhu vanoteerera sei mimhanzi, kushanda, uye kuramba vachibatana nezvinhu zvavo zvePod uye iPhone. Zvinofadza, Jobs, uyo ave ari chiso cha Apple, uye kunyange pane imwe nguva akadzingwa kubva kambani yaakatanga, akanga asiri tech geek. Pane kudaro, akaisa pfungwa pane aesthetics, nyore kugadzira, uye nyore kushandiswa.
Mabasa uye Woz anoratidza kuti mishonga, kunyanya pakuita kuti upenyu hwevanhu hunakidze kana kuti huve nyore, hunogona kuchinja nyika.
Walt naRoy Disney, Disney
Walt Disney uye munun'una wake Roy vakatanga kutora mafirimu avo ekutanga mubazi raAnaheim, California, muna 1923. Mafirimu aya epakutanga - "Alice Comedies" - aizoumba Alice muWonderland . Vakanga vasati vasava kubudirira, apo vakarasikirwa nekodzero kune avo vanoita mari, Oswald Rabbit.
Walt akasika Mickey Mouse munguva yekamberi, nguva dzerima: "Iye (Mickey Mouse) akabuda mumusoro mangu achienda padhoroti makore makumi maviri apfuura pachiteshi chezvitima kubva kuManhattan kuenda kuHollywood panguva iyo bhizinesi rebhizimisi rehanzvadzi yangu Roy uye ini pachedu ndakanga ndisingatauri, uye njodzi yakaita seyakarurama pakona. "Mickey, akarondedzerwa naWalt pachake kusvika muna 1947, aizoenderera mberi kuva anonyanya kudanwa uye aizobatanidza maitiro eDisney uye zvinangwa.
Nhasi, Disney yakava imwe yeiyo huru uye yakakurumbira yevhidhiyo yemitambo munyika.
Disney inotitaurira kuti nzira yakareba yekubudirira inowanzozara nekuoma uye kunyange kukundikana, asi chero bedzi iwe uchiramba uchigadzikana mukutarisana nekukundwa, iwewo unogona kuva nebhizimisi rinobudirira, rinogara kwenguva refu.
Jeff Bezos, Amazon
Muna 1994, Jeff Bezos asiya basa rake paWall Street ndokukwereta imba 3 yekurara ine garaji muSeattle, uye akasarudza kushandisa mikana inowanikwa neInternet kutanga Amazon.com.
"Kudanidzira kwekukwira kwaiva kuwana chiitiko ichi chinotyisa kuti kushandiswa kwebhupiti mukati megore ra1994 kwaive kuchikura pa 2,300 kubva pagore. Iwe unoziva, zvinhu hazvikure zvakakurumidza. Hazvina kujairika, uye izvi zvakaita kuti nditange kufunga nezvekuti, 'Ndeupi urongwa hwebhizimisi hunogona kuve hunonzwisisika mumamiriro ezvinhu ehu kukura?' "Mushure mekutsvakurudza kwenguva pfupi nezvechigadzirwa chakaita sei, Bezos akasarudza mabhuku, mari yakawanda, asi inowedzera kuda.
Makumi maviri nemaviri gare gare, Amazon ndiyo inonyanya kutengesa mutengesi munyika uye nevashandi vanokwana 97 000 uye vanopfuura $ 61 mabhiriyoni mumari yegore negore. Haasi iye chete anotengesa mabhuku, asi chinenge chero chinhu chipi zvacho chaungada kana chaunoda kubva mune zvipfeko kune zvekutengesa nezvimwe. Uyezve, akashandura kuti vanhu vanoverenga sei kuburikidza neR Kindle eReader, uye vakatoita kuti iri shoma uye nyore kune vanyori kuwana mabhuku avo kuvaverengi vavo, vasina vashandi uye vaparidzi.
Bezos inodzidzisa kuti mukana uri kwose kwose kana iwe ukateerera. Haana kutanga Indaneti kana mabhuku, uye zvakadaro, akawana nzira yekuvabatanidza nayo nenzira isina munhu aimbova uye akavaka umambo. Akazviita ne ebooks uye kuparidza, uye anoramba achitsvaka mikana.
Larry Page naSergey Brin, Google
MunaSeptember 1998, Larry Page naSergey Brin vakatora gara ravo shamwari yaSaraine Wojcicki nechinangwa chimwechete: kuumba webhusaiti inogona kuunganidza uye kuverenga zvinyorwa zvepaIndaneti zvinogona kuwanikwa nevashandisi veIndaneti pasi pose. Mwedzi dzinoverengeka gare gare, vakagadzira mazano ekutanga uye maitiro eGoogle. Hazvina kutora kwenguva yakareba kuti kambani iwedzere huru yakakwana kuti inopesana nebasa rePeji naBrin rokupedza chikoro kuStanford, saka vakaedza kutengesa kambani ye $ 1 mamiriyoni.
Mushure mokunge kutengesa kukakundikana, duo yakadzika kubva koreji uye yakatevera kukura kwekambani. Yakava sarudzo yakachenjera, sezvo Google imwe yezvikwata zvemazuva ano zvinobudirira, makambani akabudirira emakambani emakambani - pedyo nemakwikwi makuru ekuchenjera kwekugadzira uye yekushambadzira motokari. Peji inonzi "... chikamu chechikonzero chatinobudirira kusvika kure ndechokuti pakutanga isu hatina kuda kutanga bhizinesi ..." Asi, vanosimbisa kukosha kwekutsvaga kwako uye kufara pamusoro pebasa rako: "Nguva dzose shanda nesimba pane chimwe chinhu chisinganyadziswi chinonakidza."
Ndezvipi Peji neBrin zvinodzidzisa, zvakafanana nekubudirira nyaya pamberi pavo, ndeyekuti innovation, kupa kukosha uye nyore kumusika, uye chido chepurojekiti yako zvikonzero zvinokosha pakuvaka bhizinesi rakabudirira.
Nhamba yemakambani makuru anotanga kubva kumusha musamira ipapo. Mattel, Microsoft, Facebook ... urongwa hunoenderera mberi uye imwe. Uye semakambani mashanu akanyorwa pamusoro apa, akatanga semamwe mabhizimisi emisha; ine zvishoma uye mari, asi mazano makuru uye chido choshanda zvakaoma. Vakamhanyira pakuzvipira kwavo kune zvinokonzera uye zvinangwa zvavo, zvisinei kuti izvi zvaireva kutarisa mberi uye kufamba nenzira huru kuchitengesa seBezos kana kutakura mararamiro emakore ekukundikana uye kuoma sehama dzaDisney. Nenzira imwechete yekutsunga uye simba, iwewo unogona kukura bhizinesi rako uye, zvichida rimwe zuva, wedzera zita rako kune idzi dzakakurumbira-duku-kusvika-towering nyaya dzekubudirira.