Nhungamiro Yokukubatsira Iwe Sarudza
Kupa franchise kunopa zvikomborero zvakasiyana kana uchienzaniswa nekuenda iwe woga, saka kutaura. A franchise inopa mitemo yakagadzirirwa uye inoshandiswa nzira yekutsinhanisa kutengwa kweisensi yekutengesa.
Pakupera kwechinyorwa ichi, kune urongwa hwezvinyorwa zvine chokuita nekutenga uye kuva nebhizimisi rekutengesa iro rinogona kushandiswa kubatsira kutarisa kana iri iri bhizimisi rakanaka rebhizimisi raunotanga.
Heano pane zvakanakisisa zvishanu zvekutenga chikwereti:
1. Technology
A franchise inopa iripo, yakasikwa Information Technology (IT) uye Point yekuTengesa (POS) teknolojia. Kunyange zviri nani, chikamu chemari yekubhadhara iyo yakabhadharwa kutenga iyo reisensi yekutengesa inowanzobhadhara kushandiswa kwezvigadzirwa zvekambani yekusimbisa kugadzirisa nekutanga teknolojia iyo ichashandiswa. Tsigiro yekambani inowanzopiwa panguva yekushanda kwemaawa.
Kutenga zvinhu pane franchisor urongwa hwekombiyuta yakakurudzirwa yakadai seyemakombiyuta, maseraji, mabhizimisi efoni bhizinesi, pa-site makamera uye zvinyorwa zvinopedza zvachose chido chekutsvakurudza midziyo inoshandiswa kushanda bhizimisi idzva.
Dzimwe franchises dzinotora mazita ekurumbidza mimhanzi, pamwe chete neurongwa rwevashandi vekushandisa kuti vashandise nokuda kwechinangwa ichi. Kazhinji, franchisee anogona kukwanisa kushandisa zvishandiso pane zvose zvigadzirwa zvekutengesa, nokuti franchiseor akambotaura nezvekuderedzwa nekuda kwehuwandu hwebhizinesi iyo mamwe mafekisi ese akaita nevatengesi ava.
2. Kushanda
Panzvimbo yekugadzirisa mazano evanhu vanoita basa sekubhadhara, kutsanangurwa kwebasa, kubvunzurudza mibvunzo, kuongororwa kwemaitiro uye mamwe mabasa akawanda anodiwa, chibhadharo chinowanzopa mazano ose anodiwa uye mafomu anodiwa kutanga kutanga bhizinesi nemhando dzakakodzera uye kuwanda kwevashandi. Iko kusununguka uyewo zvakakosha nhamba yevashandi vanodiwa zvichienderana nehuwandu hwebhizinesi rebhizimisi rakave richifananidzirwa, pamwe chete nekurudziro kwekuti rinopedzisira kupi kushanda maererano nekukura.
Vamwe vanotengesa mari, kunyanya avo vari muzvigadzirwa zvezvokudya vanoda humwe yunifomu kune vashandi uye vachapa kutenga iyo yunifomu pamutengo usingabatsiri kubva kune vatengesi vakasiyana-siyana vanoenderana nehuwandu hwebhizimisi uye mari inotanga kutarisana.
Mukushanda kwezuva nezuva, iyo franchise inowanzopa mazinga maviri ekudzidzira. Imwe nhanho ndeyeboka rinotungamirira rinopa mirayiridzo pamusoro pokutarisa zvinhu uye hutungamiri hwekugadzwa. Uyewo pamusoro pekudzidzira basa kune vashandi kuitira kuti vave nechokwadi chekuenderana kwemaitiro avo kumakambani uye iyo yakawanda yevashandi vanoona kuti chido chinoda.
3. Kutengesa nekudhinda
Zvose "zvakabvumirwa" (franchise yakagadzirwa) kutengesa uye kutengesa mazamu zvinowanikwa mukutsinhana kwemari inowanikwa pamwedzi. Izvi kazhinji hazvisi kusarudza. Zvinyorwa zvinogona kushandiswa pakudhinda uye kushambadzira kwevhidhiyo zvinowanzogadziriswa kuitira kuti nzvimbo yekutengesa, nhamba yefoni uye chero ruzivo rwekufambisa inogona kuwedzerwa nyore nyore.
Imeyero yekutsvaga yakave yakakurumbira uye dzimwe franchises dzinopa hurumende dzakagadzira matanho okushandisa kumakambani e-email nemakambani akadai seKunyanya Kukurukurirana nevamwe.
4. Kubwinya Kuzivikanwa
Funga nezvekutenga kwekupedzisira kwawakaita, kana basa rawakanyora. Mikana ndeyokuti, kana iwe ukasayina kuGym kana Spa yehutano, wakasarudza zita / marimi iwe waunoziva uye saka unovimba kana wakanzwa zvinhu zvakanaka pamusoro pezwi remuromo kana kuparidzira.
Iri ndiro simba rechiratidzo uye kuti rinoshandura sei mune zvekutsvaga kutengesa uye vatengi vanogara vachidzoka. Izvo zvinoshandiswa pakutsvaga kubhadhara chikwereti ndiko kukwanisa kutengesa chizivo chakanaka chinozivikanwa chinotsigirwa nemukurumbira uye simba rezvemari rechikwereti. Kugadzira marangi kubva pakutanga kunogona kuva nguva uye mari inorambidzwa.
5. Kuwanda kweChechi
Kune simba mune nhamba. Panewo mari yakawanda inogona kuponeswa nenzira iyi. Mukuwedzera pakukwanisa kutenga midziyo inofanirwa, firati nemidziyo pane zvakatangira kutaridzirwa, ruzivo rukuru rwemakambani ehurumende runogona kukwanisa kushanda pamwe chete kuti dzigadzire kushambadzira kwavo uye kushambadzira zvidzidzo.
Kana pane kukurudzirwa kwekuti hofisi yekambani yefranchi iri kukurudzira Mari Mailer kana imwe, kana 5 franchisees (kana nzvimbo) vakaunganidza mari yavo yekutsvaga mari, vanogona kukwanisa kusvika munzvimbo yakakura kana kutumira mailings akawanda. Kuwanda kwehuwandu hunogona kuwanikwa kuburikidza nekutenga franchise kunogona kubatsira kusiyanisa vanoita mari kubva kumamiti "mama uye pop" asingakwanisi kuwana zvakawanda.
Zvidzidzo:
International Franchise Association
Pamusoro Pokukurumidza Kuwedzera Franchises muNorth America
Franchise Council of Australia
Franchise Direct we UK