Peer-to-Peer Fundraising: Nzira yeChikoro yeZviNzira

Kana iwe wakamboshuva iwe unogona kukura zvakanyanya kushandiswa kwekusabhadhara kwekushaya mari yako, peer-to-peer inogona kuva mhinduro.

Kusiyana nesangano gurufunding (iro iro rakakurumbira), peer-to-peer fundraising inoda hondo yevadzidzi vanozvipira pane zvisingabatsiri.

Kunyange zvazvo vanhu vakawanda vachipa zvipo zvinopa vanhu vanopa zvipo pamushumo wenyu webasaiti uye mapeji emagariro evanhu, peer-to-peer fundraising inoratidzira kune vatsigiri vari voga vachigadzira mapeji avo emangwanani ekukumbira shamwari neshamwari dzavo.

Mavhesi aya anogona kugovera pane peji rako remushandirapamwe.

Zvose izvi, zvechokwadi, zvinoitika pasi pesangano rako.

Peer-to-peer fundraising inowanzobatanidzwa nezviitiko zvakadai sefambatathon, marathon, kana mamwe mabasa eboka rinofadza. Asi inogonawo kushandiswa sechikamu chekutengeserana, kana kuti mushandirapamwe wakadai sazuva rokuzvarwa fundraiser.

Vezera-ve-peer mapurisa vanogona kuwedzera purogiramu yakakura kana kushanda se-stand-alone fundraiser. Chaizvoizvo, kusina purogiramu zvatanga kungotarisa nzira dzose dzekusika peer-to-peer fundraising inogona kushandiswa.

Zvisinei, peer-to-peer fundraising, asi kwete rocket science, inoda kuongorora kwakanyanya uye kuronga zvakanaka zvisati zvatanga kutanga.

Kunyange zvazvo vezera-ku-peer fundraising inzira yakanaka kwazvo yekuti sangano rako ribatanidze vatsigiri vako nekuita kuti vatore mutsara kwenguva yakareba yemushandirapamwe, dzakawanda dzisina maturo dzinofunga kuti izvi zvinoreva kuti basa ravo rekuita basa rakashandurwa kana kubviswa, uye ndizvo kwete chokwadi.

Kubudirira kwe peer-to-peer fundraising campaign inoda kuronga, kutungamira, uye sarudzo semumwe mushandirapamwe unogona kuita.

Kubatsirwa kwepurojekiti inorayirirwa neye peer-to-peer fundraising inosanganisira kwete zvipo chete asiwo kukurudzira kune vatsigiri vako vanoita basa, hutano hwakasimba nevaya vanozvipira, pamwe nehupfumi hwemashoko matsva ekupa zvinotungamirira zvamangwana.

Zviri mukunakidza kwako kuisa pfungwa yakawanda nekushingaira mumushandirapamwe we peer-to-peer fundraising sezvinogona.

Iyi nzira yekuparara inosanganisira matanho anokosha okuyeuka kare, panguva, uye mushure mekuda kwezera rako kusvika kune peer fundraising campaign:

1. Ita zvimwe zvirongwa zvekugadzirira nekuisa zvinangwa zvako.
2. Sarudza peer-to-peer fundraising platform.
3. Ongorora uye sarudza peji yevadzidzi vanozvipira.
4. Dzidzisai vanozvipira vezera-ku-peer fundraisers.
5. Ipa zvipo zvinokurudzira panguva yemushandirapamwe.
6. Gadzirai zviitiko kune peer-to-peer fundraising campaign.
7. Tsvaga peer-to-peer fundraising data.
8. Rumbidza munhu wose maererano nekubatanidzwa kwavo.
9. Putira uye chengorora dhigiriro yako yekupedzisira yekugadzira.

Kunyange zvazvo isati yakakwana zvachose, matanho aya nemafungiro achakupa kukurudzirwa nenzira yakanakisisa yekugadzirisa mushandirapamwe wako nezvinangwa zvako.

Nokutevera mitemo iyi pane imwe nhanho, unogona kuve nechokwadi chekubhadhara kukuru kubva kune vezera rako kusvika kune peer campaignraising campaign.

1. Ita zvimwe zvirongwa zvekugadzirira nekuisa zvinangwa zvako.

Sezvakaita chero mushandirapamwe, pane vezera-ku-peer fundraising zvakanakisisa izvo zvinoitwa nesangano rako rinofanira kutevera kuti rive nechokwadi kubudirira. Pakati pezviri kuisa mutsva uyu mutsara wekutsvaga mari.

Usati wagadzirira zviitiko chero chipi zvacho, matambudziko, kana nzira dzakananga dzokubatana, zvakakosha kuti iwe kutanga uone zvigaro zvezvinangwa zvekrete uye mirayiridzo.

Izvo zvichagadzirisa zvakasara zvekugadzirira kwako uye zvinokonzera chero ramangwana rekuita sarudzo dzamunoita. Aya mazano uye mazano anogona (uye anofanira ) anosanganisira:

• Icho chinangwa chekodhi yekuunganidza mari.
• Chinangwa chairo uye chinangwa chekushandira kwako.
• Target online yekubatanidza mitengo yevatsva nevanowanikwa.
• Nhamba yezviitiko zvemari unogona kuwana.
• Dambudziko rakaoma-zuva remushandirapamwe wako.

Kuva nezvinangwa zvakajeka kana mirayiridzo ndeye chikonzero chakakurumbira chekubhadhara mari mishandirapamwe yekuenda kune-track. Izvi zvinonyanya kuitika pamishandirapamwe sevamwe vezera-ve-peer fundraisers vane zvikamu zvakanyanya kufamba zvinofungidzirwa uye zvakarongedzwa.

2. Sarudza peer-to-peer fundraising platform.

Kana ukangotanga zvinangwa zvekrete, tsvakurudza vezera rako-pe-peer fundraising platforms inowanika kusangano rako.

Mari iyo inogona kunge yakakosha zvikuru, saka ziva kuti vezera-pe-peer fundraising platforms inowanzowanikwa kana sechikamu chikuru chemapuraneti kana kuti pasina. Zvipfeko-kushandiswa mapurisa zvinowanzopa mari yepamusoro uye kushandiswa kwemari.

Panewo zvimwe zviitiko zvinokosha zvinofanirwa kuiswa mune ipi zvese yemauto wamunosarudza:

• Zvinyorwa zvekugadzirisa zvinyorwa zvekubudisa nheyo nekugadzira.
• Full social media kugovera zvishandiso.
• CRM kana imwe sangano rekubatanidzwa.
• Kutumira mameseji.
• Zvingasarudzwa pamapeji mapepa emunhu mumwe nemumwe

Iva nechokwadi chekutarisa kana yako yepurogiramu yepurogiramu yepaipi inopa chero sarudzo dze peer-to-peer. Kunyanya, iyi ndiyo danho remushandirapamwe apo unofanirwa kuongorora chero mimwe mimwe mimwe meth s s iwe unoda kupa vapei vako, zvakadai semashoko ekupa-kupa-zvigadzirwa.

3. Ongorora uye sarudza mapeji evanhu vanozvipira.

Pakati pemwoyo wevamwe vezera rako kune vezera-to-peer fundraising campaign ndivo vanozvipira. Sezvo peji yepampanhau iripo, vanoshanda nesimba kukurudzira fundraiser yako kumakambani eIndaneti. Ita kuti chido chako chekutanga chivepo pakati pevadzidzi vako vakuru uye uchitanga kuziva vamwe vatambi vechidiki.

Edza kutsvaga vanozvipira vanoratidza zvose zvinodiwa zvakakosha zvebasa renyu uye nekwanisi kuparidzira shoko kuvadzidzi vakawanda.

Sezvaunotanga kuvhara pasi pezita revanhu vanotarisira mapepa emapepa, edzai kutanga kutanga nekuziva avo vanozvipira vakagara vachitsigira basa renyu kwegore kana kupfuura. Peer-to-peer fundraising inoda kuzvipira kune vanozvipira.

Imwe nzira inoshanda ndeyekutsvaga mubatsiri wako uye mabhuku evanhu vanozvipira kune vanhu vane zvikamu zvepamusoro munharaunda yenyu. Vangangosanganisira:

• Vatengesi vemunharaunda.
• Community leaders.
• Nhengo dzako dzebhodi.
• Vatungamiri vechikoro.

Vanhu vakaita saizvi vangangodaro vane mazamu akawanda akawanda ekubatana kwevanhu vari vaviri uye vari paIndaneti.

4. Dzidzisai vanozvipira vezera-ku-peer fundraisers.

Kana wati wakaziva uye wakatsigira iwe unozvipira peer-to-peer fundraising peji yepamusoro, pakarepo uvape ruzivo rwakakwana packet yemushandirapamwe wokugadzira zvinhu.

Vachada kuziva zvakajeka kuti mushandirapamwe wacho unoshanda sei kuwedzera kune zvinangwa zvawo, basa, uye chero humwe urongwa hwawakaita.

Ita zvose zviri mukati-munhu uye purogiramu yekudzidzira paIndaneti kuti uzive vezera rako-ku-peer fundraisers neforuti yawasarudza. Kubudisa vidiyo inzira yakanaka yekuwedzera kuwanikwa kwezvikamu izvi kune vose vanozvipira.

Panguva yezviitiko izvi iva nechokwadi chekupa vazvipiri vako zvinhu zvinokosha zvavanoda kukurudzira basa rako zvakanaka:

• Promotional edition yakadhindwa uye zvigadzirwa zvemagetsi.
• Zvisungo kune zvinyorwa zvakakosha kana zvigadzirwa.
• Email templates.
• Muenzaniso wehupenyu hwemashoko ekutumira.

Yeuka, iwe uchifanira kuvabvumira zvimwe kuchinja, zvakakosha kutungamirira nzira iyo vanozvipira vanomiririra sangano rako nekukumbira zvipo. Iwe wakashanda zvakaoma kuti ukwanise nzira yako yekukumbira, saka ita nechokwadi kuti vanozvipira vanobatsirwa nekutungamirirwa kwako.

5. Ipa zvipo zvinokurudzira munguva yepurogiramu.

Chimwe chezvinhu zvakanakisisa zvevezera-pe-peer fundraising campaigns kukwanisa kwavo kuvhara uye kunosanganisira marudzi ose ezvinhu zvinonakidza zvokuita.

Ikozvino, zviri nyore kusanganisira zvipo zvizhinji zvekupa zvipo mumushandirapamwe wako.

Chimwe chikonzero chakasimba chekutenderera kune vezera-kune-peer fundraising ndiyo nzira yekupa matarenda pamwe chete nemubairo. Mimwe mibayiro ingasanganisira:

• Campaign t-shirts. Munhu wose anoda t-shirt yakasununguka, asi fungidzira achipa kuti vatengese, zvakare !. Bonfire, t-shirt designer uye muhizha, ane mazano akawanda pamusoro pekugadzira uye kuronga shirts yemhando.

• Mamwe mavara maringe. Tote zvikwata uye mabhodhoro emvura ndiyo inowanikwa fundraiser mubayiro. Ipa zvikamu zvakasiyana-siyana zvakasiyana siyana kupa zvikwereti kuti ubate zvakanakira.

• Zvipo zvinokosha kana mathikiti akasununguka. Iyi ndiyo nzira yakanakisisa yekukurudzira zvipo uye kukurudzira kupinda misangano yako inotevera.

Zvimwe zvinokurudzira kuita zvekuona-pe-peer fundraising "zvakagadzirirwa" fundraising challenges nezvinopera. Somuenzaniso, ona mumwe wevadzidzi vako vanogona kusimudza zvakanyanya pazuva rimwe, kana muvhiki. Ita bhodhibhodhi yekutengesa kana kuti fundraising thermometer kuti uone kufambira mberi kwevanhu vose.

6. Bhindai zviitiko kune pezera-pe-peer fundraising campaign.

Peer-to-peer fundraising campaigns ndeimwe chikonzero chikuru chokugadzirisa zvimwe zviitiko zvakakosha zvekuita. Vanogona kushumira kune zvose zvikomborera vatori vechikamu uye kuchengetedza simba remushandirapamwe panguva dzakaoma.

Kune dzimwe mhosho iwe unofanirwa kudzivisa nguva dzose kana uchigadzirira chiitiko chekubhadhara mari, asi chezera-ku-peer fundraising campaign campaign pane imwe kukanganisa kukuru kuri kukurudzira kana kuronga chiitiko pasina kunyatsobatanidza iyo mumushandirapamwe.

Shandisa nzira dzekukurudzira uye dzekuita iwe wakashanda mumushandirapamwe wekugadzirisa urongwa hwako hwemitiko, zvakare. Semuyenzaniso:

• Ipa mikopa inokosha kune imwe yega yepainternet event event. Kushandisa zvizere-zvinoshandiswa zvekufambisa shanduro software zvekufemerwa kunogona kubatsira neizvi.

• Ita hurukuro huru yekupedzisira semutambo kana marathon kuti uvhare mushandirapamwe wako. Izvi zvinogona kuita nhaurirano yakawanda yevashandi vako panguva yemushandirapamwe, zvakare.

• Kumbira vanozvipira uye kudzokorora vatsigiri kune zviitiko zvinokosha. Iyi inogona kuva misangano yekudya kwemasikati kuti igoverane zvigadziriswe, kana iwe unogona kugamuchira kudya kwekutenda iwe mushure memushandirapamwe.

Kuita mari yekudzivirira mari uye kupa mikumbiro yakakosha kana matikiti semubairo kunoita kuti zvive nyore kufunga nezvezviitiko zvichaita kuti mushandirapamwe wose uwedzere uye kusimbisa ukama hwako nevaya vanozvipira.

7. Tsvaga peer-to-peer fundraising data.

Kana vezera rako-pe-peer chikwereti chekubhadhara mari ichibatanidza neRRM yako kana database yako yezvipo, iva nechokwadi chokuti data inotumira zvakanaka nenzira yako isati yasvika.

Kana nzvimbo yako yemauto isingatauriki neunopa mari yako software kana CRM, kana kana sangano rako rinoshandisa iyo purogiramu yekunyora deta, tsvaga dhesi iwe iwe mose unoda uye unoda kuzivisa panguva yako yezera rako-pe-peer fundraising campaign.

Mamwe maitiro emitemo yekurekodha yemupiro wega wega angave:

• Mamiriro ekupa : Ndivo vatsva kana vapfuura here?
• Nhauriro Yakaitika: Vakambozvipira kana kupinda kune zviitiko munguva yakapfuura here?
• Donation Outlet: Ndeipi peji-pe-peer campaign peji yavakashandisa kupa?
• Chero Zvimwe Mamwe Mashoko Aunosarudza kukumbira mukutora kwekupa.

Kuramba kwakarongeka uye kugadzirisa zvirevo zvehupfumi zvichaenda nenzira yakareba yekuita kuti zvigadziriswe.

Yeuka, kunyange kana iwe uchida kutaurira nekunyora zvimwe zvemashoko acho pachako, basa rakawedzerwa rinogara richikosha. Hafu yekubatsira kwe peer-to-peer fundraising campaign muhupfumi hwemashoko matsva anopa iyo inogona kupa sangano rako.

8. Tenda vanhu vose maererano nekubatanidzwa kwavo.

Kuonga vanopa vako ndiyo tsika yakanakisisa yekuita mari yose asi kunyanya kuitira peer-to-peer fundraising. Izvi ndezvokuti vezera-ku-peer fundraising vanenge vachitenderera zvakakwana pakuzvitsaurira kwevatsigiri venyu uye kupa kwavanoita paIndaneti mitambo yekubudirira.

Rongedza mafungiro ekutenda kuvonga vatori vese vemushandirapamwe, asi iva nechokwadi chekuvonga maererano nehuwandu hwekubatanidzwa kwavo. Vako vanozvipira vezera-ku-peer fundraisers nevanopa zvipo zvakakura vanoda humwe hutongi hwevamwe pane vaduku vashoma, somuenzaniso.

Dzimwe nzira dzakanakisisa dzekutenda vezera rako vezera-ku-peer vanotora chikwereti vangave:

• Ewe mayemeri emaimeri kana kuti kuvonga tsamba kune vapei vako.
• Mhare dzefoni, misangano, kana zvipo zvakakosha kune vanozvipira.
• Zviitiko zvakasiyana-siyana zvekuputira sezvokudya zvevadzidzi vanozvipira.
• Kuonga kana zvikwereti pane imwe nguva huru yegore negore.

Usazvidza simba rekunyorera tsamba yekuonga. Kuita kutaura kwechokwadi nekufunga kwekutenda kuchaenda nenzira yakareba yekuita kuti vatori vechikamu vaone sevanokoshesa, kusimbisa ukama hwenyu pamwe nevanovabatsira uye vanozvipira avo vakaita kuti hurongwa hwenyu hubudirire.

9. Kuvhara uye kuongorora dhigiriro yako yekupedzisira.

Kana imwe nguva vezera rako kusvika kune peer fundraising campaign rapera, zvichiri kukosha kuti utore nguva yekuputira nekuongorora deta.

Uchishandisa zvinangwa zvekrete zvawakaronga mukugadzirira kusati kwaitika, tanga nekugadza kana kuti kwete mushandirapamwe wako wakabudirira. Kunyange kana iwe usati wasvika pakutsvaga kwako chinangwa chekubhadhara mari, iwe unofanirwa kutora nguva yekuzivisa mishandirapamwe yako kubudirira kune vatsigiri vako uye kuvimbisa kuti data yako yakarongeka kuti ishandiswe munguva yemberi.

Tarisa pane zvose zvekushandira kwemashoko wawakaunganidza, ipapo chero ipi zvayo inonakidza kana inonakidza yemakambani neboka rako rezvipiri. Zvadaro, zivisa vanhu kana mapato akaita kuti zvive nechinje pamushandirapamwe wako, wakafanana:

• Vachizvipiri vanozvipira zvekubhadhara mari vakawedzera zvakanyanya
• Mushandirapamwe mukuru kune vamwe vanopa
• Chero makambani akaita zvipo
• Chero vanhu vese vanobatanidzwa nehutano hwakakosha zvikuru

Yeuka, peer-to-peer fundraising campaigns ingagadzira nzira inofadza yekuziva vanozotevera vatsigiri vakuru.

Iyi mishandirapamwe inogona kunge yakambofungidzirwa sechimiro chetariro yekuvandudza, iyo inongova imwe chikonzero nei zvakakosha kuti vatori vechikamu venyu nevanopa zvipo vaongorwe zvakakwana.

Peer-to-peer fundraising campaigns ndiyo nzira yakakwana yokuita zvikamu zvikuru zvebato rako rekutsigira. Kana sangano rako richifunga kuitisa rimwe, iva nechokwadi chekutsvakurudza matanho ose uye zvinhu zvaunoda kuisa pfungwa pazviri.

Tevera mazano aya anokosha kuti uchengetedze vezera rako-ku-peer fundraising panzira uye mukana wakanaka.

Nezvomunyori: Neanopfuura makore gumi nemakore, Joshua Meyer anounza ruzivo rwekuziva basa rake seMutevedzeri weKurisa kune OneCause. Chido chake chave chave kubatsira rubatsiro kusina ruzivo kuwana vatsigiri vatsva uye kuvatengesa kuti vawane mari yekuwedzera mari.