Wedzerai rutivi rwenyu rutivi rwemari nekutengesa unyanzvi hwako.
Sezvo ini ndakatanga kuzvichengetedza sechiremera chekugadzirwa kwehuwandu gore rapera, ndakaona kukurumidza nokukurumidza kwevatengi kune rimwe remabhizimisi angu ose: freelance content marketing.
Mugore rekupedzisira ndoga, ndakabva kune zero maklayitendi kunyoresa mabhizimisi makuru epasi rose, kushanda nepamusoro-soro yekutanga, uye NY Times Bestselling vanyori, vachivabatsira kukura vateereri vepaIndaneti.
Kunyanya kunakidza ndechokuti handina kumbobvira ndave pane imwe nzvimbo kwandinofanira kutaurirana pamusoro pemari yepamutambo yandinorayira nokuda kwebasa rangu.
Ichokwadi hazvina kuitika usiku hwose, zvakadaro. Kukurumidza kwangu kumuka pakuva nyanzvi mukati mechizimusi rangu, apo ndichishanda pane bhizimisi rangu rega rega-nguva, ndiyo chikonzero chekugadzirira nokungwarira, maawa ekushanda zvakaoma, uye kushamwaridzana kwehukama hwehukama. Kana uchiri kutsvaga bhizimisi rakakodzera kuti upinde, tarisa aya gumi nematanhatu emabhizimisi mazano aunogona kutanga naro vhiki iyi .
Heano matanho angu masere okuva nyanzvi yakabhadharwa, iwe uchiri kuchengeta zuva rako basa.
1. Tanga muNiche Chidiki.
Kana iwe unotarisira kuve nyanzvi yekutsvaga mukati memashandi ako, iwe unotanga kutanga zviduku, kutaura zvakananga, uye fungisisa nezvekuti unoita sei pamusoro pokusarudza sekutanga yako yevatengi.
Panzvimbo yekuva vadzidzisi vekutengesa kune vadzimai vebhizimisi vaduku, tora nzira yako kune imwe nzvimbo yakanyanya kuongororwa.
Unoda kuva mutevedzeri wepamusoro wehupfumi hwemagariro ekutsvaga mazino. Kana iwe ukanyatsogadzirisa kudii iyi, uchakwanisa kuvaka pikorodho inoratidzira ruzivo rwako runonakidza kubatsira vamwe vanachiremba vemazino kuwana mamwe makambani kune bhizinesi ravo. Izvi zvichashanda semammo anokosha mukutsvaga kwako kuti uuye nevatengi vatsva.
Mushure mekunge iwe wakazvigadzira iwe pachako mukati memharaunda yevarapi vezino, iwe uchakwanisa kuwedzera maitiro ako akanaka kumakambani kuti uende pasina kusagadzikana kwakanyanya muhuwandu hwehutano hwehutano.
2. Simbisa Zvipo Zvako Zvebasa.
Sarudza ikozvino izvo zvaunoita, uye zvausingaiti.
Kuva wakanyatsozivikanwa nezvemhando chaiyo yemishando yaunopa (uye kune uyo) ichakubatsira iwe kuzvishongedza iwe pachako, kunyatsogadzirisa nzira yaunofungidzirwa nevasingakwanisi vatengi uye ichakupa mukana wekuenderera mberi kuwedzera mamwe mabasa anobatsira anobatsira vatengi kune yako portfolio.
3. Zivai Target Target Clients.
Zvinonzwisisika, iwe usati wava "nyanzvi," mukati memunda wako, unotanga kutanga nekushanda nechetete yakasarudzwa nevatengi. Sezvatinofukidza mufananidzo uri pamusoro apa, kuisa hurukuro huru pakati pezvaunoita uye iwe waunofunga nazvo zvakakosha kuisa mabasa ako uye kukunda ma-customer-high value.
Zvibvunze mibvunzo miviri iyi, kuitira kuti urondedze kuti ndeapi mhando dzevatengi iwe unofanirwa kutevera:
Ndeapi matambudziko anoshandiswa nemabasa angu? (Ita zvakananga).
Ndedzipi mabhizimisi ane matambudziko andinogona kugadzirisa?
Kurondedzera zvakajeka zvinotarirwa nevatengi uye kuzviisa iwe kumira kubva kuvanhu vazhinji, kunofukidzirwa zvikuru muClubLive's Essential Guide yekutanga Freelance Career.
4. Yaka Website.
Hapana nzira yakajeka yokuzvitaura. Kana iwe usina webhusaiti inoudza vanotarisira vatengi pamusoro pako, iwe ungavabatsira sei, uye inoratidza mienzaniso yekubatsira kwawakaita nevatengi vakadaro munguva yakapfuura, hauna kumira mukana wekuonekwa sewe nyanzvi mune yako munda - kunyange kana iwe uripo.
Kana iwe usingagoverane unyanzvi hwako nenyika, ungatarisira sei kuti vanhu vabvume basa rako? Kuva nenzvimbo yepamusoro yemapatotipu inofanirwa. Newe webhusaiti yako, iva nechokwadi chekutaura:
Zvamunoita uye kuti ndiani waunozviita.
Basa rakapfuura (rinokosha) iro rudzi rwevatengi iwe unoda kushanda nezvimwe.
Unhu hwako uye chimiro chechiratidzo.
Mashoko ako ekukurukura.
Chinhu chimwezve: Ndapota ita unhu hwepfudzi iwe pachako. Vatengi vanoshuva kuziva kuti vari kuedza kusvika kupi, vasati vaita hurukuro.
Vachange vachida kuziva kana iwe uri kuzove wakakodzera zvakakodzera marashi avo.
5. Kuvandudza Paunyanzvi Hwako Hunokosha Kwazvo.
Kuve nyanzvi zvinoreva kuita chimwe chinhu uye kuchiita zvakanaka kwazvo (zvichida sekutanga). Iwe unoda kuramba uri pedyo zvikuru nezvinofambisa mumashandiro ako, shingairira kuti mudzidze unyanzvi hutsva, maitiro, mazano, uye mikana yepamusoro iyo isingakubatsiri kuramba uchivaka unyanzvi hwako hwepfungwa.
Usavhiringidza izvi nekudzoka kuchikoro. Zvichienderana nemunda wako unofarira, pachava nemikana yakawanda yematambudziko ekudzidza ari paIndaneti seSikillcrush Blueprint kana CreativeLive mabhizimisi ezvidzidzo anogona kukurumidza kuwedzera unyanzvi hwako panguva yako - nokuda kwekuita mari shoma shoma kudarika dzidzo yepamusoro yepamusoro.
6. Isa Zvido zvako.
Kuita kudanwa pamusoro pekuti iwe uchabhadhara nguva yakawanda sei nguva yako nemashando ichisarudzo chikuru. Inotaurira vangave nevatengi kuti chii chaunofunga kukosha, saka hauzombodi kutengesa iwe kumucheto (kana pakati) pamusika kana iwe uchizviisa iwe sezvenyanzvi.
Mune ruzivo rwangu, rudzi rwevanhu vanokoshesa makambani avo vanoona kubatsirwa kwekuwana masayenzi ane unyanzvi, havangazeze kubhadhara mitero yakakwirira, kana zvinoreva kuva nehuwandu hwakanaka hwekuguma kwekuguma. Nyanzvi haiti kukwikwidza pamutengo, dzinomanikidzana pane kukosha. Mune mamiriro ezvinhu angave akakwanisa kuenderera mberi achiedza kutaurirana nematengo akaderera, flip hurukuro yepamusoro uye panzvimbo pekutsvaga kuwedzera kuwedzera kukosha-uye kuwedzera kutsanangura kukosha kwauchazopa.
7. Shandisa Ukama Hwako.
Kubva kuisa shamwari kune makambani ako anotarirwa kuti uwane hoveraging yekare yekambani-hukama hukama kuti awane zita rako pamberi pevasarudzo pamabhizimisi amunenge mava kutevera, kushandiswa kwekubatanidza kuita zvinyaradzo zvinotonhorera kune imwe nzira yakasiyana kune email inotonhora.
Nguva ipi zvayo pandinoona mikana yekutengeserana yakasununguka, ndinotanga kutarisa LinkedIn kuti ndione kana ndine hukama kune kambani, kana kana pane hukama huripo hunenge huchida kuita sumo. Apo pfungwa yako yokutanga inogamuchirwa nenzvimbo inokudzwa inowanikwa mukati mekambani, iwe tose asi wakavimbiswa kuti zvingatarisirwe.
8. Kuzadzisa Kwako Kufamba.
Kusvikira waita zita guru rezita rako, chokwadi ndechekuti iwe unoda kuzvitengesa. Kuva pro pakuisa zvibvumirano zvemashumiro enyu uye kubudirira kugadzirisa zvibvumirano chikamu chikuru chekuva freelancer. Ini chaizvoizvo ndakagadzira purogiramu yekuIndaneti pamusoro pokukunda vatengi vemakambani, uye ini ndinotopa kurega kuzvipira kwangu template zvachose pasina.