Iwe unoshandisa sei vhidhiyo kuitira kuti usimudzire bhizinesi rako pasina kubvarura bvudzi rako? Iwe unoda kuva pa Facebook, Twitter, Instagram, kunyange Snapchat kuti uonekwe? Iyi ndiyo mhando yemibvunzo iyo inoshandiswa nevadzidzisi vezvemabhizimisi vachitsvaga kuti tsoka dzavo dzinyarare nemagariro evanhu. Asi usatya! Chakavanzika chacho ndechekuti iwe unotarisira sei zviripo zvehupfumi.
Ndichange ndave kuonekwa kune "social media bootcamp" munaJune, uye ndakabvunzwa pamusoro pekudzidzira mazano ekugadzirisa hutano hwevanhu. Heano mazano angu anokosha:
01 - Ita Pfungwa
Kukanganisa kukuru kune vadzidzisi vezvekuita vanofunga kuti vanoda "kuita" nhepfenyuro yemagariro evanhu, kubva pa Facebook kusvika Pinterest ku Twitter.
Ichokwadi, mabhizimisi maduku mazhinji anowana kubudirira kuburikidza nekuisa pfungwa dzavo pane imwe nhandare umo vanofunga kuti vanogona kubudirira kutora vatengi. Nzvimbo dzakawanda dzekutengesa dzinoenda ku Instagram. Vanyori vanogona kuwana kubudirira kutumira zvinyorwa zvebhulogi pa LinkedIn.
Mhinduro yacho? Chimbofunga nezvezvinangwa zvako maererano nehutano hupi hunogona kuenderana navo.
Heino mhedziso yeimwe nzvimbo inonyanyozivikanwa yehutano hwevanhu:
02 - Automate
Pane zvishandiso zvakawanda zvekugadzirisa mararamiro ako ehutano, kusanganisira HootSuite, Tweetdeck, Sprout Social and Buffer. Vashandise kuti varongedze mararamiro enyu uye ona analytics pamusoro pekushanda kweakaunti dzako.
Imwe huru yekugadzira chisarudzo ndeye IFTTT.com, iyo inogadzira "mapuropi" ekudzokororazve pamabasa epambani. Somuenzaniso, kana uchida mufananidzo waunyorera ku Twitter kuti utumire kuIndaneti, kana kuti chero ipi zvayo yemifananidzo yako yehupfumi ichengetedzwe kuDropbox, IFTTT.com inogona kuita izvozvo.
03 - Teerera Vanorwisa Vako
"Mepu ine simba" ndiyo gwaro rekugadzirira rinokubatsira kuona nekucherechedza vateereri vanozoita zvakanyanya pamabhizimisi enyu. Iko gwaro rekugadzirira richakubatsira iwe kugadzira hurongwa hwehutano hwekugarisa. Mepu yako yekushongedza inotarisa mibvunzo yakafanana:
- Ndeapi vatapi venhau kana mabhuku anokosha kumabhizimisi angu?
- Ndivanaani vandinokwikwidza?
- Ndivanaani vanobatsirana vanobatsira?
- Apo vatengi vangu vanoshandisa vhidhiyo yemasangano, ndeapi mitauro yemhando yavanoshandisa?
04 - Teerera uye Ongorora
Iwe unoda kugara uchitarisa kuti kana kuti kwete here mararamiro enyu ezvekutsvaga mashizha mabasa ari kutakura michero.
Kuti uite izvozvo, chokutanga sarudza zvaunoda kutevera - vateveri vatsva, vanoda, kutaura, mazwi, nezvimwe.
Zvadaro sarudza nenguva yaunoda kutevera.
Iwe unogona kuvimba pane analytics dashboards anouya nemapuratifomu epurogiramu akaita seHootSuite, Tweetdeck, Sprout Social and Buffer, kana kuti kuumba mishumo ne analytics kubva pane imwe yega yega social media account.
Uri kuona uchiwana mune zvinyorwa zvaunenge uchida kutevera here? Nguva dzose ugovera mitsara kuti uone izvo chete.
05 - Ita Nguva Yokuongorora
Zvinoratidzika sezuva rega rega, imwe itsva yehutano inotora nyika kuburikidza nedutu. Ndosaka zvakakosha zvikuru kuvaka munguva duku yekuedza.
Urarame purogiramu yevhidhiyo kubva pafoni yako - mumwedzi miviri yapfuura inoita sokuti yava kutsamwa. Uye hazvishamisi. Sezvo mapurogiramu uye zvigadzirwa zvemagetsi zvinova zvakanyanyisa pakushambadzira kwemasvikiro, mikana yakazarurirwa nevhidhiyo yehupenyu inoita seinoita kuti iite. Kubvira pakuparadzira nyaya kusvika kune zvinoshamisa zvinotyisa kumatanho ekutanga emwana, kurarama video inogona kugadzira vatambi vehupfumi hwepasi pose.
Instagram, Vine uye Tumblr inogona kuvawo mathizha ane simba mumaoko evanamabhizimisi vachiedza kubudisa mharidzo yavo. Kunyange zvazvo vachigovana zvinhu zvakawanda zvakasangana nehukuru hwemagariro evanhu akafanotangira, Facebook ne Twitter, mishandisirwo aya matsva ane zvakawanda zvakasiyana.