Kunyangwe iwe uri kutarisa kungoita mari yakawedzerwa kune rumwe rutivi kana kubvisa zvachose mari yako yebhizinesi rekutsvaga iwe unogona kukurumidza uye nyore nyore kuwana pfungwa yako kubva pasi, kuisa huni hwehutano, kutanga kutya motokiti kune webhusaiti yako, uye kuunza kutengesa munguva pfupi.
Nezvo zvakataurwa, ngatitarirei matanho gumi chete aunogona kuita kuti usimuka uye uchitamba nebhizimisi rinobudirira rebhizimisi nokukurumidza uye nyore.
1. Ziva Market yako
Chimwe chezvinhu zvakakosha zvekubudirira nebhizinesi rekutsvaga ndekuziva mumusika iwe (kana kuti unoda kuva).
Ndezvipi zvavanoda zvikuru uye zvido zvavo? Vanopedza kupi nguva yavo paIndaneti uye ungavaza sei? Ndeipi mazwi akakodzera uye mabhii anotsvaga aunoda kutarisana nawo?
Izvo zviri nani iwe unoziva pamusika wako, kubudirira kwakanyanya kwaunenge uine kusvika kwavari nezwi rakanaka uye uchivapa izvo zvakagadzirwa nemhando dzakanaka. Iwe haufaniri kuva neanyanzvi mumusika wako uye iwe unogona kudzidza sezvaunofamba nayo: asi zvakanaka kuti uve neruzivo pamusoro pemusika waunoda kunge uri nheyo. Kana zvisina kudaro, unofanira kuva nechido chakasimba mukudzidza zvakawanda pamusoro pemusika wauchazopinda.
Chero nzira, iwe unenge uine hutano paunotanga kubva nekambani yakaratidza, inobatsira niche pamusika pane kuedza kudzorera gumbo.
Kana pane iko kakanyanya kukwikwidza kwakawanda pamusika ndicho chiratidzo chakanaka chokuti kune pfuma inokwanisa. Kunyange zvazvo vanhu vazhinji vachizonyadziswa pamakwikwi emakwikwi, vatengesi venguva yakawanda vanoziva kuti kukwikwidzana kwemisika ndiko kupi mari yacho.
2. Nyora Zita Rako Rekushandisa
Saka wakasarudza pamisika yemusika waunoda kupinda.
Danho rokutanga mushure meizvi nderekunyora zita rezita rekuda kwekutsvaga kwako kwemaIndaneti.
Your domain name is your unique address on the internet. Ndicho chidimbu chako chepfungwa yepfungwa, sepa patent kana marimi. Kune dzakawanda zita regregars registrars (makambani anonyora domains) painzvimbo uko iwe unogona kutenga domain yako.
Vamwe vanyori vanonyanya kupa "nzvimbo dzakasununguka" nedzimwe nzvimbo yekutambira kana imwe kutenga. Rimwe remakambani iwayo iBluehost Web Hosting, iyo inopa zita risina zita rekutengesa nekutenga kero yekubatisa.
Kunyange zvazvo dzakawanda idzi idzi dzakatenderwa, iva nechokwadi chekusimbisa kuti domain iri yakanyoreswa muzita rako. Kana nzvimbo iyi yakanyoreswa muzita regregrars iyo inogona kuva yakaoma, kana isingakwanisi, kutenderera pane imwe kambani yekugadzirisa pasina kurasikirwa neimba yako.
Uyezve, kana uri kutengesa webhusaiti yako pane imwe kambani iwe unoda kuva nechokwadi chokuti iwe unotenga zita rekugara uye rakanyoreswa muzita rako uye harisi yekambani yauri kutengesa nayo.
Zita mbiri dzakakurumbira zita rechirongwa regrars ndiGoDaddy.com uye Namecheap.com .
Heano mamwe emamwe mabhuku ekunyora zita rako rechirongwa .
Paunyoresa zita rako rezita rako pane nzira mbiri dzakajairika dzekuenda.
Kana iwe uri kunyanya kuratidza mararamiro ako iwe unogona kungoenda nezita rako; kana rumwe rudzi rwekusiyana kwezita rako kana rakatotorwa. Somuenzaniso, iwe unogona kunyora JohnDoe.com kana zita rako ndiJohn Doe. Kana JohnDoe.com atotorwa, iwe unogona kuenda nechimwe chinhu chakafanana naJohnDoeLifeCoach.com kana iwe uchizove mudzidzisi weupenyu.
Imwe nzira yakajairika yekuenda nayo ndeyokunyora zita rechirongo iro rinotsanangura chibereko kana basa raunopa pamusika. Muenzaniso wakanaka ndi FreeCreditReport.com. Zvakanyatsojeka kubva kune zita iro pachako chaizvoizvo nzvimbo iyo iri pamusoro.
Edza kudzivisa mazita "akanaka uye akasika" ayo asingatsananguri kumusika kuti kukoshesa kwako chinyiko.
Onawo: Kutenga sei Domain Name Pasina Kubviswa
3. Tsvaga Web Host
A web host iyo ikambani inonyanya "kubvarura" iwe nzvimbo pane mavhareji avo kuti uwane webhusaiti yako.
Makambani aya anowanzopa ruzivo rwekutonga uye zvinowanzova nyore kuva nekambani imwechete - kunyange vanhu vazhinji vachizotenga nzvimbo yavo nekambani imwe uye vanoitora neimwe.
Kunyanya iwe web host host ndiyo iyo iwe uchanakidza ma web pages ako, mifananidzo, mavhidhiyo, nezvimwe.
Webhost host inosanganisira simba rekuchengetedza, uptime mazana, nzvimbo yekuchengetedza email uye sekuchengetedzwa kwevhavha inofanira kunge zvinhu zvinokosha zvekutarisa kana kuongorora web host. Uyewo, kukwanisa kugamuchira bhuroti , kupa mafomu ekupindura, mashandisi ekutengeserana uye zvigadzirwa zve e-commerce ndiyo nzira inokosha yekufungisisa paunosarudza Webhu yako .
Chimwe chinhu chikuru chinofanira kutarisa, zvichida chinokosha zvikuru, chiri nyore-kusvika-kuwanika 24/7 kutsigirwa nevatengi.
Mamwe mawebhu anonyanya kufarira anosanganisira:
Kazhinji kutaura vazhinji webhutaneti vanopa zvivako zvakafanana, zvinoshandiswa, uye zvinobatsira; uye yose inowanzobhadhara yakaenzana nemari yakafanana. Kunyange ini ndiri mukuru kutenda mukutsigira mabhizinesi emunharaunda, iyi ndiyo imwe nzvimbo yaunofanirwa nayo kuenda nekambani yakakura inokwanisa kupa 24/7 kutsigirwa kana pane dambudziko.
4. Kugadzira Website Yenyu
Izvi hazvisi zvakaoma sezvazvinonzwika. Iwe une zvinyorwa zviviri zvekusikwa kwewebsite:
- Gadzira nzvimbo yacho iwe pachako
- Hira muumbi wekugadzira iwe
Pane zvingasarudzwa zvitatu pakugadzira nzvimbo yako.
- Makambani akawanda ekugadzirira anopa mahwindo ekuvaka zvivako zvemasayiti .
- WordPress inoratidzirwa yakasununguka mabhogi-platform - zvose nekuda kwewebsite uye ema-block blogs. Icho chiri nyore kwazvo kuisa, nekambani dzakawanda dzinogadzirisa dzine zvishandiso zvekushandisa chete kweShokoPress. Iwe haungatengi makore ekudzidza uye mabhuku mashoma kushandisa iyi software. Iko chaizvoizvo zviuru zve WordPress templates zvaunogona kuwana kuti uwedzere kuchinja saiti yako.
- Imwe nzira ndeyokushandisa chirongwa chepamusoro-soro seDreamweaver neAdobe (Enda kune Adobe Website) iyo ichaita zvose zvaunoda, asi ine mazamu akanaka ekudzidza. Imwe yemabhuku ekudzidzira aDreamweaver ndeyemapapiro zana akawandisa.
Kushandisa unyanzvi wekugadzira kungave sarudzo yakajeka. Izvi hazvirevi mari. Kune mawebsite akawanda apo iwe unogona kuwana vashandi vanozvimirira kunze kweCraigsList.com, UpWork.com, uye Fiverr.com. Iwe ungatotanga kufunga nezvekubhadhara chikoro chesekondari kana mudzidzi wekoroji risingabatsiri. Mukuwedzera kune zvakaratidzwa basa rokugadzira, iwe uchada kupa pfungwa huru kune yako yepaiti yepaiti.
Zvakare, zvakakosha kuti kana iwe uchitaura nezvekushandurwa kwewebsite yako, iwe unotenga uye unotora zvose mbiri yezita rekamba uye kubata compte; iyo web designer inongogadzira webhusaiti yako.
Kana iwe usina kunaka nekombiyuta kana usina nguva kana kushivirira kudzidza kudzidza kuvaka iwe webhusaiti yako pane iwe uri nani kubva kunze kwekutsvaga kupro kuti iwe ugone kuisa pfungwa pazvinhu zvinokosha zvakasikwa zvakagadzirwa, kutengesa nekusimudzira , uye mamwe mabasa akakwirira.
5. Bvuma paIndaneti Payments
Mazuva okudhinda uye kutumira fomu fomu, kana kuti kutumira cheki yakabva kure. Zvinonyatsopesana kuti iwe unokwanisa kugamuchira zvikwereti uye kushandiswa kwekutengesa zvakananga pawebsite yako. Izvi zvinobvumira vatengi kuti vaite chimwe chinhu uye vanowana kugutsikana nokukurumidza.
Kubvuma paIndaneti Payments:
- PayPal.com
- Stripe.com (ona iri nyaya inoenzanisa PayPal vs Stripe )
Kutenga Mutoro:
- 1ShoppingCart.com
- Infusionsoft.com
- Samcart.com
Iva nechokwadi chekutarisa zvinhu zvinodiwa uye mazwi avo. Mari shoma yemwedzi yemari inogona kukanganisa mabhizimisi ekutanga. Zvakanakisisa kusarudza mubatsiri webasa rinobvumidza kukura, saka unogona kutanga nehutano huripo uye mari shoma nekuvandudza sezvo inzwi rako richiwedzera.
Vanhu vazhinji vanozotanga nechechi chiduku chinopfumisa mari shoma remhinduro apo pavanotanga; ipapo shandura kune imwe yakasimba yekushandisa motokari sarudzo sezvo bhizinesi ravo richikura.
Kunze kwekuti iwe uri e-business store ne mazana ezviuru zvezvikwereti, unogona kunge uchinge uchinetseka kune motokari yemotokari nzira uye shandisa sekushambadzira kwakadzika kwekutengesa kubhadhara muIndaneti.
Vanhu vazhinji vanotanga kutanga nokushandisa nzira yakadai sePayPal kubvuma kubhadhara paIndaneti, uye sezvo bhizimisi ravo richikura richawedzera mamwe mahombekiti akachengetedza motokari / kutarisa nzira.
6. Sarudza Maitiro Ekutengeswa Kwemhando
Zvichienderana nekutengeserana kwako, nzira yako yekuendesa inogona kubva kune yakanyanya nyore (downloadable information product kana sepainternet service) kune yakaoma kunzwisisa (kutumira kwezvinhu kuburikidza nechiteshi, uchishandisa kuzadzisa kambani). Nokuda kwezvinhu zvinogona kuwanikwa zvinofunga nezvekambani yekuzadzikisa kwekambani seEjunkie.com kana Clickbank.com
Kana iwe usati watova, iwe unofungisisa kufunga nezvekusimudzira michina yemashoko ekudhindwa sechibvumirano .
7. Tora Traffic kuIndaneti Yako
Kunyange iyo yakagadziriswa mukati mekugadzira uye kushamisa kwechigadzirwa chitsva hachibatsiri kana ichivigwa pasi pemamiriyoni emamwe mawebsite. Kuti uite zvekutengeserana paIndaneti unofambisa motokari yakawandisa yewebsite traffic . Funga izvi nzira dzekusimudzira nzvimbo yako itsva:
- Nyora mabhuku matatu makuru ekutsvaga (Google, Bing uye Yahoo)
- Rondedzera bhurogi rako mumabhuku makuru e-blog
- Kubudiswa kwehutano , vhidhiyo kutengesa, uye podcasting
- Kutengeswa KwepaIndaneti: Google PPC , Twitter ads , uye Facebook advertising
- Tsvaga tsamba (shandura, kwete email)
- Offline marketing (mabhidhibhodi, motokari dzemakambani, zvinyorwa, kuparadzira matangazo, zvigadzirwa zvemagetsi)
Kunyange zvazvo kune nzira dzakasiyana-siyana dzekutyaira motokari kune webhusaiti yako, haudi kuti uoremerwe nezvose zvaunosarudza. Tarisa pane zvishoma nzira dzokutanga, kuwedzera idzi zvinyorwa zvemotokari, uye nguva dzose uwedzere dzimwe nzira dzekutyaira yakawandisa yemotokari kuwebsite yako .
Kana iwe uri pane bhajeti, tanga nenzira dzakasununguka dzekutyaira motokari kuwebsite yako . Kana ukangotanga kuunza purogiramu iwe unoda kudzorerazve mubhadharo maitiro ekufambisa motokari (zvakadai sekubhadhara-pa-pakanidza matangazo ) nokuti nzira dzakabhadharwa dzinokurumidza uye dzinogona kupera kupfuura nzira dzisingabhadhari zvachose.
8. Nyora tsamba yeEndaneti
Kuwana kero ye email yevashandi vepawebsite yenyu kunokosha kukura kwebhizimusi rese rekutsvaga. Zvisinei, ruzivo rwakakura uye runokura runokosha chete kana ruzivo rwakakosha uye rwakakosha runotumirwa nguva dzose kuvanhu ava. Chinangwa chendaneti chinyorwa ndechekuchinja matarisiro kuva vashandi nevatengi mudzokorora vatengi nevamiriri vekambani yako / chigadzirwa.
Edza kugara uchigara uine mazita emahofisi ako emaimeri, uchitumira email kune imwechete pavhiki nechakudzokorora, ruzivo, kana rumwe rudzi rwekupa.
A great email marketing service provider ndeyeAWeber.com (ona shanduro yedu yakakwana yeAWeber pano .)
Nzira yakanakisisa yekuita kuti vanhu vatange kunyora kune yako ndeyekupa rumwe rudzi rwebasa rinokosha. Izvi zvinogona kuva mushumo wakasununguka, pepa chena, kana kuti purogiramu yekubvisa / kadhipu. Izvo zvipo zvezvipo zvinoshanda zviri nani pane bhinzi 'bvuma kune tsamba yedu' inopa.
Zvinonyatsotsoropodza kuti iwe uite shanduro ye email yekutengeserana mubhizimusi rako sezvo email inoshambadzira ichiri iyo yakakwirira ye ROI basa raunogona kushandisa kutengesa uye kutengesa mishonga yako paIndaneti.
9. Tevedzera Kukura
Zviri nyore (uye zvisina) zvishandiso zviripo zvinokubvumira kuti uone kuti ndiani akananga kupi uye nguva. Mamwe makambani ekugadzira webhusaiti anopa magwaro kuongorora zvishandiso.
Google Analytics inoshandiswa pachena - iyo inofamba, pakati pezvimwe zvinhu:
- Mavara anozivikanwa
- Migwagwa
- Popular keywords
- Nzvimbo yekucheka
Iyi mitsara inogona kuve yakagadziriswa ne plethora yezvimwe zvinosanganisira kushandiswa kwemazuva, peji yekuona, nekureba kwenguva pane site.
Zvimwe zvinhu zvaungada kufunga nezvekutevera ndezvekuti vanhu vakawanda vari kuzarura sei emaimeri uye nekusvinura pazvibatanidza zvakare kune webhusaiti yako.
Kunyange zvazvo mushanyi wevatengesi anopa maitiro anofadza, zvauri kunyatsotsvaka ndezvekutengesa. Pasinei nokuti uri kutengesa chigadzirwa kana basa, kubudirira kunoyera mukutengesa.
Zvinonyatsotsoropodza kuti iwe uone uye uongorore matricrics anokosha pawebsite yako; zvisinei iwe ungaziva sei zviri kushanda, zvisiri kushanda, uye chii chaunoda kuita kuti uvandudze kutendeuka?
Zvimwe Bhizimisi Zvokufungisisa
Mukuwedzera kune zvakananga pamusoro pekufungidzira, iwe uchada kufunga nezvazvo:
- Mutero
- Banking
- Kuraira uye mabhizimusi
- Legal business structure
- Bhizimusi nzvimbo
- Mutengo wawakashandura
- Accounting
- Nhau dzepamutemo, pakati pezvimwe zvinhu
Cherechedza zvinhu izvi zvakanyorwa pane zvekupedzisira. Kunyange zvazvo zvichikosha, iwe hausi 'kuda kurega kuita zvinhu izvi kukudzivisa. Iko pfungwa ndeyokutora misika yako, kuwana zita rezita, kuvaka webhusaiti yako, uye utange kuunza zviwanikwa nokukurumidza sezvinobvira uye shandisa zviri pachena munzira!
Yakagadziriswa neIndaneti Bhizimusi / Nyanzvi Yokugara Brian T. Edmondson