Nzira Yokusarudza I eBay Business Model

Six classic, nguva-yakaedzwa mienzaniso yekutengesa paBay yakatsanangurwa

Kune zvimwe zvinhu zvakasiyana-siyana uye nzira dzekutengesa pa eBay sezvo pane vatengesi; shandisa iyi chinyorwa kwauri wakasarudza bhizimisi yebhizimisi iwe. Mufananidzo: Rbouwman / Dreamstime

Kufunga nezvekutanga rako bhizinesi rebhii? Iwe zvichida wakaona kutengesa mabhii e eBay kutengesa makikisi anovimbisa nzira iri nyore kune pfuma inokurumidza kushandisa chakavanzika Proven Method [TM] kana Winning eBay Business Model [TM]. Kazhinji, iwe uchashushikana nezvokutaura kuti iyi ndiyo imwe yebhizimisi yemuenzaniso iyo chete yeBay rich rich richly "insiders" vanoziva pamusoro.

Usazvirega iwe uchinyengedzwa. Kana bhuku re $ 34.95, CD, video, kana kititi ndiyo nzira yemamiriyoni eBay, munhu wose munyika angadai atozviita.

Zvimwe zvekuti, kwete vanhu vose vari munyika vanogona kunge vakabudirira eBay mutengesi. Kune eBay vatengesi kuti vawane mari, mushure mezvose, vanofanirwa kunge vakawandisa zvikuru neBay buyers, uye vanofanira kukwikwidzana nevamwe kuti vatengese kune ava vatengi. Iyi ndiyo nyika chaiyo, uye kutengesa chero chinhu chiri bhizinesi redu. Kutengesa paIndaneti, apo mutengi wose anokwanisa kusarudza kubva kunyika yevatengesi, anonyanya kudarika kupfuura iyo.

Panguva imwechete, ndeyechokwadiwo kuti pane vanobudirira zvikuru vanotengesa eBay vatengesi kunze uko, uye kuti vazhinji vevatengesi ava vauya kubudirira kweBay vachishandisa mhando dzakasiyana dzebhizimisi. Kunyange zvazvo izvi zvinoreva kuti hapana Mumwe Wechokwadi Wechokwadi [TM] uyo, kana wawanikwa, uchakutungamirira kuBay mararamiro, zvinorevawo kuti seanotarisira eBay muzvitengesi iwe unoshanduka maererano nebhizimisi rako. Zvamunonyatsoda ndezvekusasarura ruzivo.

Kusarudza Bhizimisi Rakanaka Rinoshanda Kwauri

Kune dzakawanda seBay business model sezvo pane vatengesi, asi vashoma vemuenzaniso vanoonekwa zvakare uye zvakare pa eBay. Chinobudirira chekubudirira semutengesi weBay ndechekutamba kune zvinobatsira uye unyanzvi. Dzimwe nguva izvi zvinobatsira chinhu chezvaunoziva , dzimwe nguva waunonyatsoziva, dzimwe nguva zvezvinhu zvaunowana kwauri, uye pane dzimwe nguva ivo nyaya yezvinhu zvisinganzwisisiki semunogara .

Pamapeji maviri anotevera mabheji matanhatu anowanikwa eBay business, akafupikiswa uye anobva aputsika muzvidimbu zvaunofanira kuziva, chimwe nechimwe nechikamu kubva paupamhi kusvika kumusoro:

Verenga pamusoro pekuona mabhizimisi ekuenzanisa uye kuenzanisa kwavo, uchiyeuka kuti kune imwe mvumo yenyika kune zvakasiyana - saka shandisa nhaurirano iyi senhungamiro, kwete evhangeri. Pakupedzisira, kubudirira kwako sekutengesa eBay kunenge iwe, iwe unyanzvi hwako, uye kukwanisa kwako kugutsa vatengi vako- eBay vanotengesa - kana ichienderera mberi.

Business Model: Drop Shipping

Kutanga kukwanisika: High
Kuchengeta dambudziko: Low
Kumusoro: Pasi
Kukwikwidza kunobatsira: Kuderera
Dambudziko: Kuderera

Iyo inoshanda sei: Inonyanya kuziviswa eBay business model, kuderedza kutumira ndiro pfungwa yezvavanoshambadza uchanzwa paredhiyo ichivimbisa kuti iwe unogona kuwana pfuma pa eBay kutenga zvinhu "iwe hauzotombotengi kutenga." Pfungwa iri nyore . Iwe ndiwe eBay-based salesperson kune imwe kambani, uyo anonyatsozadzisa mirairo.

Iwe unyorera chinhu chinyorwa, unotora mari, uye unobata basa revanhu, asi usachengeta chero chikwama kana kuverenga kana kushungurudzika nezvekugadzira uye kutumira. Kana mutengi achikubata iwe uye akakubhadhara iwe, iwe unobva waisa mutemo kune waunopa mubhadharo pamari shoma shoma, uyo anopa chinhu icho chaicho kune mutengi wako. Iwe unofukura musiyano.

Matambudziko: Matambudziko nematambudziko nemuenzaniso ndezvakawanda zvokuti hazvirevi, asi chikuru ndechekuti vatengesi vakawanda havakwanise kuita basa rekutumira mabhizimusi. Uri kutenga muhuwandu hwakafanana (imwe panguva) sevatengi vako, saka iwe unowana zvishomanana kana pane zvidzidzo zvekushandisa kwako. Panguva imwecheteyo, iwe unobhadhara mari yose yeBay , pamwe chete nemari yekutumira, zvinoreva kuti mazamu ari razor-thin. Zvakaipisisa, vatengi vanogona kutendeuka nguva inotevera uye vanotenga zvakananga kubva kukambani yekuzadza mirairo yenyu, kuburikidza nekunyora kwako zvakakwana. Panguva iyi, ndiyo mhinduro yako pamusoro peBay iyo iri pangozi uye iwe ndiwe unotarisirwa zviri pamutemo kwekutengeserana, kunyange zvazvo usina zvishoma kutonga pamusoro pokuti kufambidzana kwako kunobata sei nayo.

Pakupedzisira, nokuti zviri nyore kutanga mutambo uyu wemabhizimisi, mamirioni ane. Chero chero rudzi rwechimwe chinhu chinoitika kutengesa nemuganhu wakajeka inobatwa pakarepo (mukati maawa mashoma, kwete masvondo kana mwedzi) nemazhinji uye mamwe akawanda ekutengesa kutengesa mabhuku, zvakare, kuumba dambudziko rekutengesa umo iwe une kukwikwidza kwemutengo wakaremara uye atova nereru dzakatetepa zvinyorwa zvinyorwa apo mazita echinhu chacho anowedzera kunze kwekutonga, zvakanyanya kutyisidzira kushaiwa uye kudiwa.

Zvingaita kuti ubudirire: Kuderera. Vakawanda vanotanga rudzi urwu rwebhizimisi harupfuuri mberi nokuti kutengesa hakusi kwakakwana (kana uchida kuita mari) kana mari haina kunaka zvakakwana (kana uchida kuita chero kutengesa). Uyezve, matambudziko akakwirira uye kukwikwidza kwakanyanya. Pamusoro pekumusoro, pane zvishoma zvishoma zvinotarisana nezvengozi inobatanidzwa mukudonsa-kutumira kana ichifananidzwa nedzimwe mhando dzekutengesa; bhizimisi rako rakavharwa pasina zvikwereti iwe paunomira kutumira zvinyorwa zvitsva.

Business Model: Wholesale-Retail

Kutanga kukwanisika: Medium
Kuchengeta dambudziko: Medium
Kumusoro: Medium
Kukwikwidza kunobatsira: Kuderera
Njodzi: High

Iyo inoshanda sei: Iyi ndiyo yekutengeserana yebhizimisi yemuenzaniso, inotorwa paIndaneti neBay . Iwe unosarudza kuti ndeapi rudzi rwezvinhu zvauri kuda kutengesa. Zvadaro, iwe unogadzira ukama (s) nemutengesi (s), chengetedza uwandu hwako nezvinhu zvakatengwa muhuwandu hwakawanda (pamwe nehuwandu hwezvikwereti) uye uvatengese pa eBay.

Matambudziko: Kune matambudziko maviri ekutanga apa. Chokutanga ndechokuti iyi haisi "kutanga bhizimusi muimba yako yekurara, manheru ano!" Mararamiro emhando. Mushure mokunge mawana nzvimbo yekutora yako uye kuwana mvumo yekugadzira bhizinesi munzvimbo iyoyo, uchazviwana uchitarisa uye uchivaka hukama nevashambadziri uye unoda mari inogona kuyerwa yepamusoro-soro yekuisa mari yako yekugadzira uye kugadzirisa mabasa ako anotengesa, anosanganisira zvose zvinowanzoitwa mabasa emabhizimisi maduku, kusvika pasi pakuchengeta mabhuku, kubhadhara mvumo, uye kubasa (ingave iwe kana mumwe munhu nemari yekubhadhara).

Zvose zvekutsvaga kwako zviri pangozi-kana yako yekuunganidza haina kutengesa (kana kana ichidyiwa nemiti kana kuti yakabviswa mumafashamo pasina inshuwarisi), kurasikirwa ndekwako.

Inogona kubudirira: Mukati. Kana mutengesi uri muropa rako, eBay inogona kuva nzvimbo yakanaka yekupinda munyika yebhizimusi rebhizimusi. Zviri nani kupfuura kuvhura webhusaiti yako nokuti eBay inouya nevateereri vakawanda vakazvipira. Ukuwo rumwe rutivi, mutambo wacho unotyisa zvokuti iwe unoshandiswawo zvakare. Iyi sarudzo yakanakisisa kune avo vagara vaine ruzivo rwekutengesa, kana avo vanoda chaizvo kuitora, kwete kune avo vari kutsvaga "zviri nyore" bhizinesi rekutengesa.

Business Model: Kuchengetedzwa / Kuwedzerwa / Kubudirira Zuva

Kutanga kukwanisika: Medium
Kuchengeta dambudziko: Low
Pamusoro: Pamusoro
Kukwikwidza kunobatsira: Medium
Njodzi: High

Iyo inoshanda sei: Sezvo nematare ezvitoro-zvekutengesa, iwe unotenga zvinhu zvako nezvinhu zvakatengwa pahuwandu hwakawanda uye nemitengo, zvino edza kuzvitengesa kune mumwe munhu eBay vatengesi pamitengo yakakwirira, muchikanganisa kusiyana.

Izvozvo zvinoshandiswa mumuenzaniso uyu ndezvokuti uri kutenga zvinhu zvisingawanzoitika mune imwe nzira-kuwanikwa kwezvinhu zvisiyiwa izvo hakuna mumwe munhu achazove nazvo, hombe-bhogi-zhinji yakawanda yezvinhu zvakasara nezvinhu kana zvigadzirwa zvinogona kuva ne AS-IS, WHERE-IS nokuti zvishoma kana mune mari, uye nezvimwe zvakadaro, zvinoreva kuti kana kukwikwidza kwako kushandiswa kana kuti kushambadzira kwako kunowedzera.

Matambudziko: Nemuenzaniso uyu iwe uchange uine matambudziko ose anowanikwa mumutambo wemabhizimisi ekutengesa mabhizimisi pamwe chete nedambudziko rekutsvaga. Iwe unenge uine chikamu chikuru pane pano. Zvimwe iwe uri kuratidza kufungidzira mikana uye hukama hwekuvaka nedzimwe makambani semuridziriri wavo kana iwe uri kusangana nemisungo nemapuranga ezvimwe zvinhu zvawawana pamutengo wakaderera zvakakosha kuti uparadzanise "sarudzo" kubva kune "asingatauriki" uye kuziva, Mufananidzo, uye kurondedzera vazhinji (kazhinji vasingazivikanwi kwauri) zvinhu izvo zvino zvinogadzira zvaunotora. Zvimwe zvakanyanya, kufungidzira rudzi urwu kunogona kunge kunonzwisisika kusina kugadzikana uye kwakaoma kuchengeta, kunyange vamwe vanhu vachiita sevanongoita masikirwo avo.

Zvingaita kuti ubudirire: Zvakakwirira. Iyi ichokwadi yeimwe yebhizimisi mienzaniso yakaita eBay sezvazviri nhasi. Icho chinonyanya kuenzanisa unyanzvi hwebhizimisi rako uye muviri we ruzivo nekunaka kwekuwanikwa kwekuwana iwe unofanirwa kuwana kana kugadzira-kuwanika kwekuregererwa, kuregererwa, kana zvinhu zvakawanda zvakapetwa kana zvimwe zvinhu zvakadai semabhizimisi makuru ehurumende yakawanda. Iwe unofanira kuisa maoko ako asingasviki kune aya maviri apfuura, asi nokuti zvinhu zvako zvakanyanya kurega kuva zvakasiyana uye kushambadzira kwako kunodhura zvakaderera zvakanyanya, iwe uchava netariro iri nani yekuita purogiramu inoramba iripo-kana iwe unogona kuchengeta yako sourcing pipeline.

Business Model

Kutanga kukwanisika: High
Kuchengeta dambudziko: Low
Kumusoro: Pasi
Kukwikwidzana: Kubwinya
Njodzi: Medium

Iyo inoshanda sei: Pfungwa iri shure kwemuenzaniso uyu kuti uzive munharaunda yako yekwaunharaunda kana wehutano hwako hwemasangano seti yezvinhu zvakasiyana-siyana, mhizha, zvigadzirwa, kana mabasa asina mumwe munhu ari paBay anopa, asi kune chikonzero chipi chiripo. Kunyangwe kutengesa kuwandisa kwakaderera nemhando iyi yemabhizimisi, maruva anowanzova akakwirira zvikuru kana iwe wakaziva chigadzirwa chakadaro uye wakagadziridza chigadziro chakachengetwa kwavari.

Matambudziko: Zvinogona zvachose kushanda bhizinesi seizvi ne zero inventory uye zvishoma zvishoma pamusoro. Pane kudaro, matambudziko ako angangodaro ari mune zvakasiyana-kutsvaga chibereko (s) kutengesa munzvimbo yekutanga uye zvakare, uye zvichida zvakanyanya kunyanya kutsvaga, kuwana nzira yekuvimbisa kuti kupiwa kwezvinhu zvakadai kwakasimba, uye unokwanisa kukura nezvido zvako sezvo bhizinesi rako richikura.

Zvingaita kuti ubudirire: Zvakakwirira. Kana iwe wakasarudza zvakanaka uye pamusika uripo paBay yezvinhu zvakabvunzwa, bhizinesi rako richagadziriswa kuti rirambe, kukura kwakasimba uye richave rakachengetedzwa zvakanaka kune vamwe vatengesi, vasingazokwanisi kukurumidza kudhinda zvaunopa ketani mukupindura kubudirira kwako.

Business Model: Hobby and Specialty

Kutanga kunogona kuitika: Kunotsvaga
Kumusoro: Medium
Kukwikwidzana: Kubwinya
Njodzi: Medium

Iyo inoshanda sei: Kushandisa hobby yako kana nzvimbo yeunyanzvi hunokosha, unowedzera zvishoma zvinyorwa zvezvinhu zvakasiyana-siyana kana zvigadziriswa zvakaunganidzwa / zvakaungana uye muviri wevatendi vakavimbika kwazvo avo vanofambidzana navo.

Kudya kazhinji hakusi nyaya yehuwandu uye yakawanda, asi panzvimbo yekutsvaga zvakaoma kuwana zvinhu, zvishandiso, kana zvikamu, kazhinji kugadzirisa, kugadzirisa, kana kuunganidzwa, uye zvino kuvatengesa sepamusoro-grade kana zvinhu zvakasiyana zvachose specialty buyers pa eBay. Zvinhu zvauri kutengesa zvauri kutengesa ndezvenyanzvi yako uye unyanzvi, izvo zvinokubvumira kuti upe zvinhu zvinodiwa zvisingawanikwi, zvisingawaniki kune imwe nzvimbo, kana zvisingabatsiri kune imwe nzvimbo.

Matambudziko: Dambudziko rinonyanya kukosha nerudzi urwu rwebhizinesi reBay nderokuti iwe unogona kuzviita kana iwe haugone . Pasinei nokuti mabhizimisi mabhuku e-comic, baseball kadi, antique makamera, mazambiringa emitambo yeItaly yemotokari, kana Star Trek paraphernalia, zivo inodikanwa kuti ibudirire pamhando iyi yebhizimisi inofanira kuvakwa pamusoro pehupenyu hwose. Kunze kweizvi, pane zvakare nyaya yekutsvaga. Kune vanounganidza zvakakomba kana vanoita basa vanogara vachivhara nzvimbo yekutengesa kushanyira nzvimbo yekutengesa, mabhizimisi ekare, mabhizimisi akawanda, mabhizimisi ekare, minda, uye vashandi vanokosha nevatengesi, izvi zvatova chikamu chehupenyu. Kune vamwe, zvisinei, basa rakabatanidzwa inonyanya kukanganisa pamidziyo yavo-uye iyo inogona kunge isingagamuchirwi kana yakagoneka.

Zvingaita kuti ubudirire: Zvakakwirira. Kana iwe uine zivo inodiwa uye kuzvitsaurira uye unogona kuwana ruremekedzo rwemunharaunda unofarira iwe uri kutarisa, iyi ndeimwe yemabhizinesi eBay inonyanya kugadzikana ari kuenda. Ndiyo imwe inogona kutorwa newe kana iwe ukasarudza kubva eBay, nekuda kwekutendeka kwakasimba kwemhando dzevatengi vanobatanidzwa. Kana iwe usati uine hobby, zvisinei, bhizinesi iri harisi iwe.

Business Model: Brick-uye-Mortar eBay

Kutanga kunogona kuitika: Kunotsvaga
Kumusoro: Pasi
Kukwikwidza kunobatsira: Kunotsvaga
Dambudziko: Kuderera

Iyo inoshanda sei: Kana iwe uchitova ne "chaiye" (zvisingazivikanwe se "brick-and-mortar") dare, shopu, kana bhizinesi munyika isina kuwanikwa, ingowedzera eBay kuitengesa kune imwe nzira.

Nekutengesa uye kutenga-kutengesa-zvekutengeserana zvekutengesa, izvi zvinowanzotora mafomu ekunyora zvakanakisisa zvezvinhu zvako zvemba mumba maBay zvakare. Kana vakatengesa muchitoro, iwe unosasa eBay auction . Kana vakatengesa muIndaneti, iwe unovatakura uye unovatumira kunze. Kune vamwe, eBay inova nzvimbo yakanakisisa yekugadzirisa zvipfeko uye zvisingatengeswi zvedzimwe nguva. Kune vamwewo, mufananidzo ndiwo mutsara wevamwe vose pano: eBay inenge iri nzira yekucherechedza yezvigadzirwa zvinotengeswa munzvimbo yako kune vatengi vasingatengi paIndaneti.

Matambudziko: Matambudziko makuru pano ari matongedzo-dambudziko rakabatanidzwa mukugadzirisa kubhuku kwako, kuongororwa kwekuongorora, kushanda, uye dzimwe nzvimbo dzebhizimisi kusanganisira eBay senhengo itsva yebhizimisi rako. Iwe uchazofanirawo kutora kasi ne eBay; iyo inowanikwa paIndaneti inokurumidza kukurumidza kupfuura nyika isingawaniki, uye vamwe vatengesi vezvetsika vanonetseka kugadzirisa kushanda kwevatengi uye vanoenderera mberi nekugadzirisa kutarisira kwevashambadzi ve eBay.

Panewo dambudziko guru revose: kana iwe usati uine brick-uye-mortar store , hapana nzira yekuwedzera eBay zvinyorwa kune bhizinesi-uye-mortar model yebhizimisi.

Inogona kubudirira: Mukati. Pakupera kwezuva, mikana yekubudirira pano inobva pane zvinhu zviviri, chete chimwe chazvo zvakakwana pasi pesimba rako. Yokutanga ndiyo kukwanisa kwako kugadzirisa sebhizimisi riripo. Chechipiri, sezvinonyanya kukosha, ndiyo iyo maitiro emhando dzezvinhu zvawakatotora zvinogona kutengwa kana kutengeswa kuti iwe unobatsire pa eBay. Kana iwe uri chitoro chekutengesa, chivako chemabhuku, kana mutengesi wemidziyo, mikana yakawanda. Kana iwe uri yekona yekugadzira kana hove ye-lube-uye-mafuta, zvisinei, iwe uchange uine dambudziko rakawanda kuita kuti zviitike.

Pakupera kwezuva, kubudirira semutengesi pa eBay kune kubudirira mune chero rudzi rwebhizimisi. Zvinoda zvishoma kudarika pfungwa dzakanaka, hutano hwakakodzera uye hutano hwemhizha, zvakawanda zvekushanda zvakaoma, uye kwete shoma shoma.

Chinhu chinonyanya kukosha kuchengetedza mupfungwa apo iwe uchitarisa ruzivo rwemhando dzebhizimisi dzakaita seyiyi ndeyekuti imwe kana mbiri yeiyi inogona kufanana nemamiriro ako akanaka kupfuura mamwe.

Zvichida iwe unokwanisa kuwana mari yekutsvaga mari uye unyanzvi hwebhizimisi. Kune rimwe divi, zvichida iwe uri nyanzvi yekubata hove kana mubhasikoro. Zvichida unorarama maminitsi makumi maviri kubva kune imwe nzvimbo yemaoko uye misika yemisika mumvura yakadzika kumadokero. Kana iwe uchifunga nezvekupa eBay inotenderera, tevera mhino dzako uye uenzanise bhizinesi rako pane simba rako uye zvigaro zvakasiyana-siyana kana iwe uchida mukana wakanakisisa wekubudirira-usasvetuka zvakananga mumabhizimisi emabhizimisi angave akashanda kune vamwe kana iwe pachako mamiriro ezvinhu haana kufanana neavo.

Kana vari ivo vanokupa kuti vatengese "vanoita mamiriyoni achikurumidza kushandisa eBay" kits, chinhu chimwe chinogona kutaurwa: mumwe munhu ari kuita mamiriyoni achishandisa eBay, asi kazhinji haasi ivo vaparidzi vemakiti akadaro vanoda nyika kuti itende iyo .