Personal Branding ndiyo nzira iyo vanhu vanoyeuka iwe.
Icho chinopfuura kungofanidza chiziviso ; ndiyo nzira yaunozvipa nayo paIndaneti uye pasina wega kune vashandi nevatengi. Chinyorwa chako pachako chinovaka bhizinesi rako, asi rinoramba richikomberedza iwe somunhu.
Mienzaniso yeBy Branding
Somuenzaniso, mazita okuti "Trump" uye "Clinton" anounza mifananidzo yakajeka kune pfungwa dzevakawanda, asi mifananidzo iyi inongowanikwa chete kune mapato avo vanobvumirana. Donald Trump naHillary Clinton mienzaniso yevanhu vakaziva unyanzvi hwekubatanidza mazita avo nebhizimisi ravo nemanzwiro avo. Vose vakagadzira chinyorwa chakasimba chemunhu. Zvisinei, kushambadzira kwevanhu pachavo hakusi kwevatori vezvematongerwo enyika uye vezvemabhizimisi.
Maererano neNielson Consumer Survey, chete 33 muzana yevatengi vanovimba nemashoko kubva kune marashi, asi 90 muzana vanotenda mazwi kubva kune mumwe munhu waanoziva. Izvozvo zvinoreva kuti kana uri muridzi webhizimisi, iwe une mukana wakanaka kwazvo wekukunda vanhu kuvimba kana iwe ukasongana navo kutanga sevanhu uye uchikurudzira vashandi vako kuti vaite zvakafanana.
Kurondedzera Bhuku Rako Rega
Kana uri kutarisa kujekesa mararamiro ako pachako, iwe unofanira, kutanga kwezvose, funga nezvemaonero chaiwo aunoda kuvaka uye yemusika waunoda kutarisa . Vanosangana kupi? Chii chavanoda uye vanoda? Ndezvipi zvinetso zvavari nazvo? Kana uchikwanisa kuonana navo kwavari, iwe unogona kuvaka mukurumbira wakasimba semumwe munhu ane hanya uye anonyatsoda zvakanakisisa kumunhu wake.
Uyewo, rangarira kuti kuisa pachake pachako hakusi kutengesa. Iko kuzviita iwe uripo kune vamwe, vose vatengi, uye vezera rako. Iva nechokwadi chokuti une nhoroondo dzinoshingaira pane Facebook, Twitter, uye LinkedIn. Ramba uine muganhu pakati pekugadzirisa kwakabatanidzwa kwebhizimisi nekuvandudzwa kwehupenyu hwako, kuitira kuti vamwe vakuone iwe sewe unyanzvi uye munhu. Hapana munhu anoda kuziva zvaunodya kudya kwekudya chamangwanani, asi mufananidzo wekaka wako unoisa pedyo nehodhi yepurogiramu inogona kunge inotora buzz.
Kuisa mararamiro ako pachako hakusungwa kuInternet. Paunenge uchibva mumba mako uye unobatana nevanhu vari pedo neguta, iva nechokwadi chokuti unoramba uine maonero akanaka uye anobudirira mukuchengeta marashi yako. Takura makadhi ebhizinesi newe, uye tarisa kune vanogona kutenga. Vanhu vanoda kutsigira mabhizinesi emunharaunda uye vashandi, uye kana iwe ukagadzirisa kuumba ukama nevamwe mukati mavo, vachave vakatsvaga kutarisa mumashandiro enyu epaIndaneti.
Chinhu chako chinofanira kuratidza munhu wauri iwe uye munhu waunoedza kuva. Iko inofanira kuva chiedza chayo pachako, saka iwe unofanira kuedza kuchengeta zvinhu zviri nyore. Zvipingamupinyi zvakawanda zvakanyanya kana mavara akajeka zvinotarisa kure nemashoko ako. Ramba uine humwe huri pachena asi huripo, uye vanhu vachazotanga kukuziva uye kukuremekedza iwe.
Zvizhinji zvezvose zvinogara zvichitevedzana nekodhi yako. Vatengi vachangotanga kuziva chiedza chako mushure mokunge vasangana naro kakawanda, uye kana uri kushandisa mahwendefa mazhinji, unoda kuchengetedza mamiriro ako ose uye maitiro akafanana. Iwe unogona kuita izvi kuburikidza nemirongwa yemarimu, logos, uye ma mottos ega. Shandisa marashi yako mune yako email signature, kuronga zvimwe zvinyorwa zvine logo yako pairi uye ugadzire.
Muchidimbu, mararamiro ako pachako ndeyekuwedzera kwauri iwe, uye ndizvo zvaunoda kupa kune vezera nevanokwanisa vatengi. Kana iwe ukaramba uine humbo hwakasimba hwebasa rako, bhizinesi rako richaonekwa kune vamwe vanhu kune vamwe, uye richakunda pamusoro pekuvimba kwavo pavanenge vachiita kuti iwe uone sechidziro chakazvitsaurira.
Pane nzira dzakawanda dzokuvaka mararamiro ako, uye iwe unofanirwa kutsvaga chimwe chinhu chakareruka chicharamba chiri mupfungwa dzevamwe paunenge uchitaridzika kusingagumi kwehutano hwako.
Chero ani zvake anogona kugadzira mararamiro ake, uye munharaunda yanhasi, nguva yakakosha kupfuura yakamboita iwe kuti utange.