Kana zvasvika pakupararira kwekuwanda , hapana imwe nzira yakanaka. Zvichienderana nechigadzirwa chako, chimiro uye chinangwa chevateereri, chii chinoshanda mubhizimusi rako chingakundikana nekambani yeumwe munhu. Kubva kutengesa kune tsika dzekutengesa, tsika dzakasiyana-siyana dzekuparidzira zvinogona kuwedzera. Kusiyana kwemabhizimisi ezvematongerwo enyika zvakasiyana-siyana vakagamuchira imwe kana kupfuura yevatanhatu nzira dziri pasi apa kuti vabudirire kutengesa michina yavo apo vezera ravo vakakundikana pamberi pavo. Nepo dzimwe dzezvikwereti zvingazvikweretesa kune chigadzirwa chako chiri nani pane vamwe, chokwadi iwe unofanirwa kusarudza nzira yakanakisisa yega yako yega yebhizimisi inodiwa.
01 - Kutengesa
Makambani akawanda anosarudza kuisa pfungwa pakuvandudza nekugadzirwa kwezvinhu uye kubuda kutengesa kumutengesi wekupedzisira kusvika kune vashanduri. Iyo inozivikanwa zvikuru yeiyi ndeyevatengesi, dare rezvitini uye redu kana kuti franchise anonyanya kugadzira zvigadzirwa. Apo iwe unogona kutengesa kune mumwe munhu zvitoro kana sangano duku, mabhizimisi akawanda anoedza kutengesa kune "guru bhokisi" vatengesi vakaita saWal-Mart, Home Depot, JC Penny, nezvimwewo. Kuparadzirwa kwegiramu kunokupa ruzivo rwevashandi vakawanda vari vakatendeka vakatendeka vatengi vemutengesi. 02 - Direct Mail
Nokutengesa zvakananga kune vatengi , iwe unogona kazhinji kupa mari yakakwirira mumakwikwi uye kukwikwidza pamutengo kune vashambadziri. Makorekiti anokubvumira kuratidzira michina kune vatengi vako uye vanogona kutenga kubva kunyaradzo yemisha yavo. Zvisinei, ichi chiteshi chinodawo kushandiswa zvizere nekudhinda uye mapatimendi emitambo. Mienzaniso yekambani dzakakura dzakabudirira kushandisa tsamba yakananga semusana wavo wekuparadzira chiteshi inosanganisira LL Bean uye Land's End. 03 - Telemarketing
Saizvozvowo kutumira mail, telemarketing inosanganisira kutengesa zvakananga kumutengesi wako wokupedzisira. Kusiyana netsamba yakananga, ichi chiteshi chinoda vashandi vakawanda zvikuru vakadzidziswa kuchengeta zvinetso zvakasiyana-siyana zvehuteremarketing. Izvi zvinogona kudikanwa zvivako zvekugadzirisa mari, kubva pakubhadhara call centre centre pakubhadhara uye kudzidzisa vashandi. 04 - E-commerce
Imwe nzira yekuendesa tsamba ne telemarketing ndiyo e-commerce - kutengesa zvakananga kuvashandi vekupedzisira kuburikidza newebsite yako. Nekukwira kwenhare yekutengesa nzvimbo, kutengesa zvinowanikwa paIndaneti hazvina kumbova nyore. Zvakare, izvi zvakananga kutengesa nzira inoda humwe unyanzvi hwokugadzirisa uye nzira yekutengesa. Kunyange zvazvo zvimwe zvisingatauri pane tsamba yakananga kana telemarketing, inogonawo kukubvumira kuti ushande zvakanaka kutengesa misika yemichero yakanga isati yakanyanya kuduku nokuda kwekutengesa kwako. 05 - Mugadziri
Imwe mhando yemubatanidzwa ndeyepikepi : kambani inotenga zvakawanda kubva kumakambani akadai enyu uye zvino inotengesa zvishandiso kuburikidza neimwe yemigwagwa yakanyorwa pano. Izvo zvakakunakira iwe hazvibatsiri kushamwaridzana uye zvishoma kudzvinyirira, zvichienzaniswa nekutengesa kune vatengesi. Mutengi mukuru anogona kuunganidza kana kunyange kuita gungano rekutanga remiti yako yevhisikwi musati wavatengesa. 06 - Sales Force
Kunyange zvazvo inenge imwe kambani imwe neimwe ichange iine rumwe rudzi rwekutengesa boka, iyo nzira yekugovera yakawanda iyo iwe usingashandisi midzidziri kana kutsanangurira nzira dzekutengesa. Kuedza kwako kutengesa kwakazara zvachose mumaoko evanhu vakaroora uye / kana vanhu vanotumwa avo vane mutoro wekutengesa yako yekuverenga. Vatengesi vekutengesa zvisizvo muenzaniso wekare weyi nzira yekuparadzira. Zvakare, hapana nzira yakarurama kana isina kururama; chete nzira inonyatsoenderana nekambani yako nevatengi vako.