Ichokwadi chenyika yepaini ndiyo inonyanya kukosha iyo kambani ine.
Kugadzira kuonekwa kwepasi rose mune rimwe kana kupfuura kune dzimwe nyika kune dzimwe nyika hakusi nyore kana nyore. Asi zvakakosha, kana iwe uchiziva zvikonzero nei. Pano tinotsanangurira kuti chii chinonzi brand brand uye zvikonzero zvishanu zvekugadzira imwe.
Chiratidzo chepasi rose chinonyatsozivikanwa nevatengi munyika yose. Iyo inogona kuva kushandiswa kwezita, izwi, chiratidzo, kugadzirwa kana kusanganiswa kwacho kunoda kuziva mutengesi mumwe uye kuchiparadzanisa kubva kumakwikwi.
Funga Apple (sezvakaratidzwa), Google, Coca-Cola, uye IBM. Mazuva ano, kushamwaridzana kwevhidhiyo kunobvumira vatengi kugadzira chiratidzo chekutsvaga (uye kuitora pasi rose) nezvenyaya yavo yemafungiro uye chido chechigadzirwa, vachikusiya iwe zvishoma nezvishoma kudzora maratidziro ako kuti marashi ako anotapura sei miganhu. "Zvakare, munyika inowedzera nyika uye yakabatana, nyika 'inobudirira' seChina yakagadzirirwa kuva vatambi vakakura, uye kubatana-kumativi ose, kumativi ose e-silos, kana kubatanidza nevatengi-kunonyanya kukosha kudarika kare," inoti Interbrand.
Ngatimbofungidzira kuti zvose ndezvechokwadi, asi iwe uri chirwere chiduku uye ushamise kana iwe une zvigadziro zvekutora brand yako yose. Ndezvipi zviitiko zvinokufadza iwe kutanga chigadzirwa kana kushanda ine zita rimwe chete rekurumbira munyika yose? Zvichida kunyange nemufananidzo wakadaro nechirevo chetauro? Hapana mhinduro imwe chete nokuti zvakawanda zvinoenderana newe, kuzvipira kwako uye kuwanika kwekuwedzera mari (haifaniri kunge yakawanda-yakakwana kuti uwane mazano akanaka emutemo uye rubatsiro rwekushandura).
Pane, zvisinei, mubvunzo muduku pamusoro pekukosha kwezita rezita kune dzimwe nyika.
Chiratidzo chaicho chepasi pose chakagadzirirwa zvakafanana, kubatana kwakakosha, kufanana kwakafanana uye maitiro akafanana emitemo uye tsika. Funga kuti uri kutengesa chigadzirwa chako munyika ipi ikozvino, uye kana iwe unoda kuenda neiko nokuti unoda yunifomu mufananidzo wepasi pose unowedzera kugadzirisa uye mari yekuwana apo uchiitora kune imwe nzvimbo.
Zvechokwadi, iwe unogona kunge uchifananidza pasi rose kune mamwe marisi , asi haisi nguva dzose. Dzimwe misika dzingagamuchira mararamiro ako epasi rose sezvinenge apo vamwe vanoda zvishoma kududzirwa. Iwe unogona kutarisa nyika iyo nyika nenyika.
Saka ndezvipi zvakakosha kuva neruzhinji rwepasi? Heano zvishoma chete
Gadzira Kuziva Munyika Yose
A brand yepasi rose inowedzera kuonekwa kupfuura yekodhi yemunharaunda. Kana iwe uchishambadzira chikwata chako kuGermany, somuenzaniso, vanotarisira vatengi vanoenda ikoko kana kugara munyika, vaonekwe. Nguva dzose paunotumira kune imwe nyika itsva, uri kuvaka chiziviso chenyika yose chechirwere chako.
Kuzadzikisa Upfumi hweChechi
Izvo zvakakosha mari yekushandisa mari itsva yepasi rose inogona kupararira pamusoro pemabhuku akawanda. Izvozvo zvinosanganisira asi hazvirevi kune zvekugadzira , kushambadzira , vanhu, kugovera, uye kutumira.
Taura neChechi yeChechi
Isu tose tinoda "chinhu chinotonhorera" uye kutora brand yekare inowedzera kumufananidzo wechikwata chako. Iyo inotumira chiratidzo chokuti iwe wakazvipira kumusika wepasi rese uye une zvigadziro zvekuzvitsigira pasi rose.
Ratidza Kuwedzera kweMiti kune Nyika
Sezvaunokura mararamiro ako mune izvo zvatinotarisira kuti pane simba repasi rose, zita rako rezita richabatanidzwa nekupi uko chigadzirwa chacho chaitwa.
McDonald's ichokwadi yeAmerica brand; Gucci ndiItaly, uye L'Oreal iri France.
Ndiyo Nzira Inokosha Kwazvo Kambani
Zita racho rinowedzera makore ekutsvaga , chiitiko chiitiko, huwandu hwehuwandu hwehuwandu hwevanhu, rufaro uye mamwe maonero akanaka pamusika unobatanidza nechibereko kana chipo chebasa.
Pakupedzisira, kubudirira / kutumira kunze kunouya kune avo vane chido chekushandisa kwavo uye basa uye chido chekuzviisa mumaoko evanhu vose vari munyika. Nemafungiro akadaro, zvakaoma kuti usasimudza marimi makuru, anogara achitsungirira.