Fungidzira mamiriyoni evanhu shandura kudya kwako
Vavhimi vemitambo vakada chikwata cheSupp Bowl cheAvocados yeMexico-imwe yehthtagged #FirstDraftEver. Vanhu vakaita seni, mitambo isingazivi, zvakanaka isu hatina kuiwana. Uyezve, pane imwe nharo kana iSupp Bowl kushambadzira ndiyo inonyanya kukohwa.
Iyi yekutengesa yakandifadza chaizvo nokuti ndinoitika kuziva zvishoma nezveAvocados yeMexico. Zvavanonzwa sezvinoita. Mamiriro avo ari kukura. Vangave nemafuta akawanda kupfuura mamwe, zvichiita kuti vakwanise kupera kana guacamole.
Izvi ndechokuti ndakave ndakabatanidzwa muchiitiko chikuru chekuenzanisa kuti vadzidzise vanyori vezvokudya zvose nezvemakadhi. Takadya. Takanwa. Takazodza chibereko (kwete miriwo) mu guacamole. Iri boka rinonakidza rinoona zvakasimudza zvataidzidza mupfungwa dzangu. Kunyange zvazvo ini ndiri muCalifornia, musha kune avo vepadecado industry, izvi zvinongororo zvakaita kuti ndiremekedze hutano hwechibereko ichocho cheMexico, chakasiyana nemamiriro ekukura kwawo.
A $ 4.5 Million Sampling Budget Budget Yaigona Kushamisa
Iyo yakanakisisa yekusimudzira zvokudya iri nyore.
Dyisa vanhu. Zvisingatauri. Unoitei kana iwe uchifambisa mushambadzi wekurima? Edya samples. Saka kana uchitengesa zvako zvekudya kana zvinwiwa pamusika wevarimi, ita kuti uwane zvokudya izvozvo mumiromo yevanhu iwe nhamba yako yekutanga. Samples ndiyo nzira yakanakisisa yekukurudzira kudya kukuru . Kuudza nyaya yako pachako kwakanaka. Ndizvo zvakakonzerwa nemapurisa.
Sampling Zvokudya Zvisero Zviri Nani Kupfuura Kwose Kubudiswa
Costco inoongorora kana chikafu chekudya chitsva kana chigadzirwa chemichero chiri chakanaka chechitoro chavo nedemo "roadhow." Iyi demo zvenguva pfupi yakagadzirirwa ndeye dzose pamusoro pekuenzanisa kuti dzive nekuziva nekuita kutengesa.
Vaya vanotengesa vanofanotaura kubudirira kwepamangwana-uye kana Costco inoda kutora chibereko. Zvadaro, mushure mekukakavadzana kukuru pamusoro peNutella waffles pane demo raSeptember 2015, ramangwana reScoco samples rinogona kuona zvimwe zvigadziriswa.
Icho chiitiko chisingazivikanwi chakanga chakafanana nekusimbiswa kwechokwadi kwepasi kwechinyorwa pamusoro pepfungwa yakadarika Costco sampling.
"Sampuli dzakawedzera kutengesa mune zvimwe zviitiko zvinenge 2 000 muzana," maererano nenyaya iyi muAtlantic. Iwe unogona here kuti " ROI " (pfupi kudzoka kune utsvaga)?
Saizvozvowo, zvokudya zvose zvemabhizimusi avo vakagamuchirwa kutengesa mu Whole Foods kana zvimwe zviporoti zvinowana kuomeswa kupa pamusoro pezvakagadzirwa (pasina "kuzadza") nokuda kwemaitiro asina kufanira. Mutsamba yakaderera yeExelerator, Koel Thomae, muvambi weNoosa Yoghurt akagovera zano rake rakabudirira rinotanga kambani yeAussie-style yogurt mutsara wemugetsi kuburikidza nekupa vatengi kuravira. Anowedzera sampling nekukwirisa kuburikidza nehupfumi.
Zvakanakira Sampling Zvokudya
Zvokudya zvepanyama vanotengesa vanoda kusangana nemuiti. Kuziva kuti iwe unoparadzanisa zvekudya zvako kubva kune pepa rega uye / kana nzira dzepamusoro dzakaderera. Pose pazvinenge zvichibvira, ratidza. Iwe unogona kuwana vashandi vemaitiro vemaitiro (dzimwe nguva inopiwa nechitoro). Asi iwe unenge wakamanikidzwa kuti uwane mumwe munhu ane chido uye chokwadi chaunogona kuita semuvambi wekambani ... kunyanya kana iwe uri muiti, kwete kushandisa co-packer. In-person demos inopa mutengesi wezvokudya zvitsva zvimwe zvingabatsire:
- Iwe unofadzwa nekuona vanhu vachifarira kudya kwenyu kwekutanga.
- Zvavanoita zvinokuita kuti urambe uchivandudza.
- Iwe uchawana mazano ekubatana pamwe nekugadzirwa kwemangwana.
- Imi nevashandi vezvitoro vanovaka ukama.
- Iwe unoshamwaridzana nevatengi kuti uvakane hukama uye mukana wokudzokorora kutenga.
Uye ini ndinotoda kutaura here kuti Zviratidzo Zvokudya Zvitsva uye NewHope Natural Product Expos zvakavakirwa pane nheyo dzekuenzanisa kusvikira iwe uchingodonha?
3 Mazano Anobatsira Kuti Uwane Zvokudya Samples kunze uko
Dzose pamberi pePhones dzakatenderera pasi, paiva neBzzAgent, kambani yekuenzanisa sangano. Iyo ikambani inopfuurira kuparadzira zvokudya uye zvimwe zvigadzirwa zvemuchina, kunyanya kubva kumakambani makuru e Consumer Packaged Goods (CPG), ku "buzz agents" kuedza uye kugoverana nemagariro avo evanhu.
Mumakore achangobva kupfuura, sampling services dzakatora zvitsva zvitsva, kurega vaiti vezvokudya vachigadzira kuva vatengi munzira dzekugadzira:
- Svika kuPortlandia Millenials neJeff Davis 'SamplingLab, uko vatengi vanoedza uye vanopa mhinduro pamitikiti.
- Sample nyika yose pamwe nekudya mabhokisi ekubhadhara, izvo zvinokumbira zvokudya-zvekuziva zvevanhu vanofarira kugamuchira bhokisi rakazara nekufadza, zvokudya zvitsva. Makambani ebhokisi rekubhadhara ane maenzanisi akasiyana-siyana kusvika kure kana iwe uchibhadhara kuti uiswe kana kuti ugova kupa samples.
- Enda pamberi pevatengi vatengi vaine Buyer's Best Friend (BBF Direct), kubva kune vatengesi kuenda kune dzimwe ndege kune vekambani snack buyers.
Uye usakanganwa nguva yemazuva ekugadzirisa iyo chipo chipo chekudhura pamusika!
Bhuku rangu rinonzi Good Food, Guru Bhizinesi rinoronga mazamu akawanda akawanda uye mazano ekubudirira mazano, akanyorwa kubva kune zvakaitika kune vanhu vave varipo.
Kunze kweTV, Kupinda Mumuromo Madzo
Rimwe zuva chokwadi chiripo chinopa isu Willy Wonka / Mike Teevee-sechiitiko chezvokudya zvinobuda kunze kweTV inova chokwadi. Kusvikira panguva iyo, shandisa iyo Super Bowl chikwata chebhadha muzvigadzirwa zvekudya uye sampling program.