Nzira Yekugadzira Kubudirira MuChikwata Chekuchengetedza Chinotengeswa neSellCheck.com
Mu-Store Point yekuTengesa, kana sezvinoshandiswa nemabhizimisi ezvekudya, POS, iyo yose inotengeserana pachikwata chekuchengetedza kuti mutambi wacho amire, tarisa pane chairo uye tarisira kutenga. Icho chikamu cheboka guru rinonzi Shopper Marketing, uye izvi zviri kuedza kunzwisisa kuti tinotenga sei, nei tichizvitenga, patinotenga uye patinotenga.
Point of Sale Zvinoratidza, izvo zvikamu zvehanzvadzi huru yekutarisa kwekutarisa, inotaridzirwa munzvimbo yose yesitokisi yakadai sekuguma kwezviratidzwa, rusununguko rusununguko rwakatakurwa nevatengi uye zvimwe.
POS inosanganisirawo zviratidzo zvose, zvinonzi vafambisi veheferi, izvo zvinotora zvinhu zvekutengesa, sekutenga imwe - Tora imwe yegumi ye $ 10. Dhidhijimusi magetsi inopinda mumakamuri uye inogona kutora nzvimbo yakadhindwa yekutengeswa mumusiyo uri kure zvikuru.
I 4C's Yakatambudzwa uye Yechokwadi
Ndakadzidza neC C, izvo zvinotambudza mukutengesa zvimwe zvekutengesa pane supermarketti yekutengesa kana inzvimbo yekuchengetedza:
- Raira Kuchenjerera
- Shandisai ne shopper
- Tumira mashoko
- Vhura Kutengesa
Ini ndichazvifukidza izvi zvakanyanyisa gare gare munyaya yacho.
Zvokutengeserana Zvikwata Zvine Chechipiri Chepiri kune Vashandi Vanochera
Ndakabvunzurudza Richard Butwinick, Muvambi weSellcheck.com. Akagadzira bhizimisi rakanaka zvikuru rinoongorora kubudirira kweIn-Store Point yekuTengesa (POS). Nzira yako yekutsvaga yekutsvaga inyanzvi inofanira kutarisa nhamba iyi sezvaunenge uine inenge yepiri yechipiri kuti ubate mutengi.
POS (iyo ndiyo mabhizimisi ekufambisa kwePoint of Sale) yakakosha pakuita kuti vatengi vafunge mune imwe nzvimbo yakabatikana uye yakawanda.
Ndinoda kutaurira Pretzel Crisp Brand In-Store Promotional Plans ... chinangwa chavo ndechokuti Big, Colorful uye Nyore kune vatauri veheferi, zvokudya zvenyu zvekugadzira mapurisa , uye mune-mune zvidhori zvinotakura.
Richard akatsanangurira kwandiri kuti "Takangosonganisa marotsiti. Mabheji aipedza nguva nemari yekusagadzikana kwePOS mhinduro, vatengesi vakanga vari pangozi pavaiita nzvimbo, uye isu taive nehuwandu hwakavimbiswa hwekuvandudza zvigaro zvese."
Kutengesa Check yakagadzirirwa kubatsira vatengesi kusika uye kuongororodza vhepfenyuro yavo shopper. Inobatsira marati kusvika kune zvakanaka zvinhu nokukurumidza uye zvisingadhuri. Taida kukura chimwe chinhu chaiva chechiremera uye chakadzika mumatriciti uye chinowanikwa kune chero munhu asingashandisi.
Kuyera uye Kuwedzera Kukurudzira Kuresa
Sellcheck inoshanda here? Maererano naRichard, vanoshandisa mazano avo eC C kuitira kuti "Zvikwata zvinogona kutarisira kukwira kwepamusoro kwekusimudzira zvinopa 40: 1 kudzoka pakuisa mari". Promotion Lift inonyanya kurondedzerwa mubhuku rinonzi Marketing Metrics: The Definitive Guide to Measuring Marketing Performance "sekuwedzera kwekutengeswa kwakagadzirwa nemabasa ekutengeserana pamusoro pekutengeserana kwekutanga." Iyi nheyo yepamusoro inowanzova nemamwe mafungiro, akadai sekanguva kana kukwikwidzana kunokwidzwa kubviswa kuti uone kubudirira kwekusimudzira kwako.
Chii Chinonzi C C?
Somunhu mumwe nomumwe, rimwe nerimwe re 4C rinomiririra danho rekufungidzira zvakaitika kune shopper paine chinangwa chekutengesa zvinhu. Inotanga nokuva kuziva chigadzirwa kana kupa chipo chokusarudza kutenga. Iwe unogona kufunga pamusoro payo senzira yekufunga-ku-kutenga iyo inoitika panguva yekutengesa.
Heino SellCheck Inovandudza POS Zvako Zvishandiswa Kushandisa 4 C's
Raira Chenjerera - Chidimbu chisingaonekwi hachizomboiti!
Nhanho yekutanga munharaunda ye 4C ndeyekuita kuti POS yako ionekwe mumamiriro ekutengesa kana paIndaneti.
Kuungana ne shopper - Kana zvinhu zvako zvaraira shopper kunyatsoteerera, iwe unofanira kuva nechokwadi kuti shopper inoziva zvazvinomira, asi iwe hauna nguva yakawanda - kazhinji 1 wechipiri kana pasi. Kana POS yako isinganyorese sezvinoonekwa uye yakakodzera, shopper inoenderera mberi pasina kufunga kwechipiri. Zvichida ndicho chikonzero iwe hausi kuunza kutengesa kunoita kuti michero yako irege kubva pane zvekutengesa rafu?
Taurira ruzivo - Iyezvino kuti mutengi ave STOPPED pachigaro chepamusoro uye achiongorora chigadzirwa chako chekudya, iwe unogona kubudirira sei kuratidza zvakajeka, shoko rinomanikidza kune shopper rinovaita kubva pakufunga kusvika pedyo nekutenga chigadzirwa chako!
Deredza Zvokutengesa - Wakarayira shopper kunyatsoteerera, Yakabatana naye, uye Yakatumira ruzivo rwekutanga.
Zvino, chikamu chinofanira kuitei kuvhara kutengesa uye kuwana chigadzirwa mubhasiki? Iyi ndiyo iyo SellCheck inoumba kukosha kwakanakisisa mukurudzira zvinhu zvinobudirira izvo zvinoita kuti chigadzirwa chako chibve pane rafuri uye mumotokari yekutengesa.
Zvisingabatsiri zvakagadziriswa zvinoratidzwa kudzivirira kupedzisa kutengesa ... saka izvi zvingave nei iwe usingakonzereri kutengesa iyo inotora zvigadzirwa zvako kubva pesafura yekutengesa?
4C yaive yakagadzirirwa kuva mutauro wekutanga. Nzira yekuenda kune imwe nzvimbo yekutsvaga iyo yakagamuchira 4C's seyovheti yeMakwikwi ekugadzira. Inowedzerawo sayenzi uye zvidzidzo kune tsika shopper uye POS design.
Vatengesi vanosarudza vasati vachisarudza, zvinyorwa zvinotiudza kuti tingaratidza sei mharidzo uye kuti tivhare sei. Vanopawo nzira nzira yekusimudzira POS.
Kushandisa 4 C's muKutengeswa Kwako Kukurudzira
Imwe nzira ndeyokutaura Sellcheck kuti uone zvavanogona kukuitira. "O iyo inodhura zvikuru," iwe unoti. Ware, inodhura kutenga mari $ 5000 pamatauri asingabatsiri uye vanotumira. Usafunga kuti nhamba iyoyo yakarurama? Tora zvinyorwa uye ona.
Inodhura zvikuru kuti utange chigadzirwa chako chitsva neine mutengesi wezvokudya uyo achakubhadhara $ 1250 pamwedzi kuchengetedza kwemwedzi mitanhatu kuti uende-famba uye ugoita mharidzo yekutengesa mutengesi. O ... iwe usingazivi kuti vatengesi vanobhadhara kuchengetedza pakutanga here?