Marketing Segments
Mumakore apfuura, takatarisa kutengesa muzvikamu zviviri - paIndaneti uye pasina. Kutengesa kuchinja uye iwe uchawana zvakanakisisa mugumisiro nekushandisa nzira yakabatana. Teknolojia yakatsvaga kuchinja nekusvika kune uye kushandiswa kwemazuva chaiwo-nguva yatinogona kuunganidza. Unhu hwevatengi hwakachinja zvakare vanotarisira humwe ruzivo uye ivo vakanyanya kuiswa pakutsvaga kubva kumakambani avo vane ukama pamwe chete kana ukama uhwu huripo chete munzvimbo ye digital kuburikidza nehupfumi .
Rega Ndigoverane Muenzaniso Nawe
Makore mashomanana akapfuura kwaiva nebhodhibhodhi munharaunda - murume achitaurira mukadzi. Zvokwadi, yakanga isiri chikonzero chaicho, chaiva chekuchengetedza mabhokisi kugadzira buzz iyo yakaita, uye mumaonero angu, mushandirapamwe wakakundikana. Yakakundikana nokuti vanhu vaizoona bhadibhodhi ndokuzoenda paIndaneti vachitsvaga mashoko pamusoro pe "billboard proposal".
Unoziva zvavakawana here? Yangu webhusaiti yega yekutaura nezvesarudzo - kunyatsotaura pamusoro pekuti ndinotarisira sei musikana wacho ari kurongwa kuti azvione nokuti vatengi vakagadzira hupfumi hwemapuraneti. Mavhiki mashomanana gare gare vakaisa rimwe bhiribhoti - nzvimbo imwe chete. Bhokisi racho rakanyorwa kuti "Murume uyu anotsanangurwa pabhiribhodhi, varume vanogara vachienda."
Ok, Clever - Mutsa Wemhando
Kana iyo sangano yakanga yakagadzira purogiramu yakabatanidzwa, vangadai vakatora mushandirapamwe uyu zvakanyanya - vachiwedzera mari kune buck uye vachikwezva, kunyanya, kuonekwa uye kuonekwa. Icho chikonzero chinodiwa kuwedzera zvakawanda kune zvakaitika kumushandi mumaonero angu. Zvichida mushandirapamwe wakabatana wakanga wakaita sewuyu:
- Billboard ine faux Chirevo
- Blog kana webhusaiti yakagadziriswa kutsvaga izvi, naizvozvo apo vanhu vakatsvaga vakawana webhusaiti vachigovera nyaya yezvakaitika.
- Iyo blog kana webhutaneti ingadai yakaudza nyaya yekuti vakawira sei murudo uye zvichida kunyange zvimwe zvinosanganisira mamwe mavhidhiyo eIndaneti.
- Nzvimbo yepaIndaneti inoshandiswa kuumba iyo yeruzivo rwevashandi uye inotungira shoko kumusha. Zvichida pamagumo enyaya-yekutengeserana kwepaIndaneti yechitoro ichocho chinoita sechinoonekwa ichikurukura kuti sei varume vanogara vachienda. Iwe unoshandisa mutengi, ita chimwe chinhu uye unonamatira mupfungwa dzavo kunyange kwenguva refu.
Iwe unoona sei kubatanidza kuparidzira kwako uye kushandisa zvose zviri muIndaneti uye kunze kwema tactics nokuda kwechikwata kunogona kuwedzera kuonekwa, asi kuwedzera kwekuita nenzira shoma? Ngatitii bhadhibhodhi inodhura $ 10 000 pamwedzi - iwe ungadai wakawana mutevedzeri wekutengesa kwekutengesa mari yakawanda, wakaudza nyaya uye wakatora misika yako nekuwedzera ruzivo rwemushandisi uye kuonekwa.
Kukosha kweKubatanidzwa Mushandirapamwe
Pane kukosha kwakanyanya mumushandirapamwe unobatanidza unoshandisa zvose zvechigarire (semuenzaniso) uye kwete yemazuva ano (semuenzaniso wehupenyu hwevanhu) nzira dzekutengesa. Nzira dzakasiyana dzakasimbisa shoko uye dzichawanzosimbisa mugumisiro nekuwedzera mikana iyo mutengi achabata chiito. Iyo nzira yakabatanidzwa yekutsvaga inounza zvikomborero zvakawanda nekuwedzera mararamiro ekuvimbika, kukudziridza ukama hwevatengi uye kuwedzera purofiti kuburikidza nekuwedzera kutengesa. Imwe nzira yakabatana ndiyo chinhu icho vatengi vanochida maererano nemushumo we 4th Annual Consumer Insights Survey umo 72% yevatengi vaiti vaida kubatanidzwa kwekutengesa nzira
Kushambadzira kwakabatanidzwa kunonyanya kuisa pfungwa pakuita kuti mharidzo yako isingagumi, pasinei nemugwagwa unoshandiswa semotokari yekugovera shoko.
Ndokusaka kutengeserana kwakabatanidzwa kunokosha.