Apo vashandisi vanoshandisa injini yekutsvaga kuti vawane chigadzirwa kana basa, ivo vanowanzove vari muchikwata chekuunganidza chiziviso uye vangave vari kure kwazvo kubva pakuda chaizvo kutenga kutenga.
Vanhu vanotungamira zvakananga kuGroupon vari kutsvaga maitiro matsva kuti vaedze kana vatotanga kuita chisarudzo chavanoda kutenga uye vari kutsvaga zvakanakisisa zvingaita.
Inonzwika zviri nyore kusvika kure, kurudyi? Gadzira purogiramu yekuburitsa, rega ikate, uye ita-vashandi venguva pfupi. Zvinosuruvarisa, Groupon haisi iyo yakanyatsonaka uye iwe unofanirwa kuisa kufungisisa zvakanyanya mumushandirapamwe wokutsvaga weGroupon sezvaunenge uchida kupinda mune imwe sarudzo yekufambisa mberi. Kana iwe usingaiti, uye uchangogadzira peputi pachigunun'una, unogona kuguma kurasikirwa nemari yakawanda.
Chii chinonzi Groupon?
Groupon inzvimbo yekutengesa iyo inonyanya kushandiswa pakushumira misika yemunharaunda. Mabhizimusi anogona kushandisa Groupon kuti adzidzise zvidzidzo zvavo (vouchers) yebasa nemishonga. Groupon inobatsira kugadzirisa kuwirirana pakati pebhizimisi kutsvaga vatengi uye vatengi vachitsvaga maitiro.
Iko kuwedzera kukuru pane kuvimba neGoogle kutsvaga kuti shoko ribudise pamusoro pebhizimisi rako nokuti Google inongoratidzira zvaanoda kumigumisiro yemunharaunda uye kutarisa zvakanyatsonaka mukutsvaga kunoda nguva yakawanda uye kushanda uye pane zvakadaro hakuna chivimbo chako site icharatidzwa peji imwe tsvaga yekutsvaga.
Asi Groupon icharatidza vashandisi zvinhu zvose panzvimbo yavo mune imwe nzvimbo yekutsvaga mararamiro uye kana yako yakafanana, mvumo yako icharatidza. Kunyange zviri nani - iwe unogona kugadzira nekudzivirira mashizha makuru emagariro evanhu uye kuwana mabhodhi ako akacherechedza kunyange kana usina webhusaiti. Izvo, ini hazvipi mazano - vadzidzisi vemabhizimisi vose vanofanira kunge vane bhajiro rejiji rimwechete kuti vashandise senzira yekuongorora bhizinesi yakakodzera.
Somuenzaniso, Google ikhodi yep zip ye 'horseback riding lessons' uye Google inosarudza zvainoda iwe kuti uone uye kwete iyo inenge iri munharaunda yako. Groupon ichaita zviri nani kune vatengi nokuti kutsvaga zvidzidzo zvekutasva kunongorongedzwa chete izvo zvinoshandiswa nemunhu uye kwete chirongwa chekutsvaga.
Kakawanda zvinonzwika zvakanaka kuti zvive zvechokwadi, uye pachena, ndizvo.
Groupon Inoshanda Sei?
Groupon yakarurama zvakananga - iwe unopa chibvumirano, vanounganidza mari panzvimbo yako kana chibvumirano chaitwa, Groupon inotora makumi mashanu kubva muzana yakabviswa kubva kumusoro, uye iwe unowana zororo. Chaizvoizvo, Groupon ndiye munhu wepakati anoda kushamwaridzana newe nevanhu vanozotenga mashizha nemiti yako nokuti vanhu vakawanda vanotenga kubva kwamuri mari yakawanda Groupon inogadzira. Izvo hazvisizvo neGoogle iyo yakasiyana zvachose (uye yakanyanyisa) zvirongwa uye vavariro uye ndiani ane zvisingabatsiri kukurudzira webhusaiti yako zvachose (kunze kwekuti iwe uchibhadhara matanho paGoogle.)
Nenguva yakajeka pano ndiyo nzira iyo Groupon inoshanda nayo:
- Nyorera.
- Ipa chikwata kana kutora.
- Vanhu vanozvitenga uye vanobhadhara neGroupon.
- Groupon inounganidza mari yacho, inotora (guru, mafuta akachekwa) kubva kumusoro, uye
- Anopa iwe zororo.
Bhizinesi Bhizinesi raGroupon - Guru nokuda kweGroupon, Kwete Kukuru Kwevhizimisi Vemabhizimisi
Maererano naRetiista.com, maitiro ebhizimisi aBroupon anonyatsoshanda zvakanaka, kunyanya kweGroupon, iyo inowanikwa pasi rose yaisvika madhora 3,119.52 muna 2015 iyo $ 2047.74 mamiriyoni inokonzerwa nemusika wevatengi muU.S.
Pano pane dzimwe nhamba mbiri kuti ufare pamusoro:
- Ivhareji yemutengo pamubatanidzwa wepikoni muna 2015 waiva $ 76;
- Mamiriyoni 20.66 anoshanyira Groupon mwedzi woga woga (munaJanuary 2016).
Mashoko akanaka akadaro emari anoratidza kuti maitiro eBusiness yeGroupon anoshanda zvakanaka nekambani uye kuti vashandi vari masango nezveGroupon, asi usati wanyanyisa kufara, yeuka kuti chikonzero nei Groupon ichibudirira kwazvo ndeyokuti inofarira zvido zvayo pakutanga, uye zvinodiwa nevatengi , uye chaizvo (akafa) pakupedzisira, iwe, muridzi wemabhizimusi zvinhu zvirimo. Groupon inoshandisa mabhizinesi kuti iwane zvido zvevanoshandisa-uye iwe, semuridzi webhizimisi, ndiwo mutengi wavo mukuru.
Your coupons to Groupon zvakafanana muhutano nevatatu vatengesi vatengesi uye Amazon: Amazon inoda kuti mabhizimusi ashandise Amazon brand kuti vawedzere ivo pachavo kutengesa, uye nokuti Amazon inopa mari kubva kuAngold vatengesi .
Groupon inodawo mabhizimisi kuti ashandise mabasa avo nokuti pasina mabhizimisi anopa mapikoni Groupon aisagona kurarama.
Chikonzero Nei Uchifanira Kuchengetedza Kuparidzira paGroupon
Groupon inopa zvikoni / zvidzidzo zvinotangira kubva pa50% kusvika ku 90% kubva pamutengo wenguva dzose yeiyo iri kugoverwa. Groupon inotora chikamu chezana kubva kune imwe nzvimbo. Heano muenzaniso:
Ngatiti iwe unowanzobhadhara $ 100 kuti upe zvidzidzo zvemabhiza ari oga. Pa50% kubva pamutengo wako wakakwana, iwe unenge uchitengesa zvidzidzo zvako zve $ 50 kuGroupon vatengi. Asi iwe unenge usingaiti $ 50, iwe unongoita $ 25 pamba iyo nokuti Groupon inotora hafu.
Kana iyo iyo mvumo yaipiwa pa 90% kubva, iwe unenge uchitengesa zvidzidzo zvako zvepa $ 5 mumwe nomumwe!
Muzviitiko zvinosanganisira kutengesa mutengesi, iwe unogona kuguma nekurashikirwa nemari nokuti panguva iyo iyo yakatengesa mutengo yakapiwa uye Groupon yakatora, haugoni kuita zvakakwana kuti uvhare mari yezvinhu zviri kutengeswa.
Zvinonyanya kukosha kuziva kuti Groupon inotora chikamu chayo che50% kubva pane imwe chete yaunenge waita - kwete imwe chete. Kutengesa zvikwereti zana uye vachatora 50% yega imwe chete.
Kutarisana neBechipon's Deal Seekers
Kunyange zvazvo Groupon inonyanya kushandisa webhusaiti yavo yekuti 91% yevanhu vanotenga mikana muGroupon vachadzoka kune bhizimisi gare gare kune mamwe maitengo, izvo zvinyorwa zvinopeswa nemamwe magwaro anotaura kuti vazhinji vebhizimisi vanoshandisa Groupon kunyunyuta kune vatengi vatema.
VaGroupon vatengi vanowanzoziva savatsvaki vanotenga uye vanoshandisa zvikwereti zvenguva imwechete yezvikwereti pasina vavariro yekuramba vachidzoka kune zvimwe michina kana mazano (kureva, kuisa muviri, kuchenesa, kudya, nezvimwewo) Zvakanaka kana uri kutsvaga imwechete- nguva, asi kwete zvakanaka kana iwe uchida vanhu kuti vasainire kuti varambe vachishanda.
Panzvimbo yekupa chidzidzo chekutanga chekutanga (kana kushanda) pakadzika zvakadzika, unogona kuedza kuparadzanisa zvaunenge uchiita nenzira inoda kuti vanhu vakupe zvinopfuura rimwechete. Somuenzaniso, kana iwe uchipa gitare kana zvidzidzo zvekushandisa, pane kupa nguva yakazara yekoni yehafu yenguva, itaurwa pakati pezvikamu zviviri. Nenzira iyo vanhu vanotenga chikwata vachada kukuedzai kaviri kuti vawane basa ravo rose uye izvo zvingave zvakakwana kuti vavimbise kuti zvidzidzo nemwi zvinonakidza uye vanofanira kunyora kuti vawane zvimwe zvidzidzo.
Iva nechokwadi chekuisa mitemo yekudzivirira kuti vanhu vangashandisa sei maitiro avo. Heano maitiro mashomanana emamiriro ezvinhu anobvumira bhizimisi kuti ridzise kuderera kwevatengi vatsva saka havasi vose vanongotarisa kamwechete:
- Purogiramu yekusimudzira inopedza mazuva makumi maviri pashure pokutenga.
- Mari yakabhadharwa haina nguva.
- Vatengi vatsva chete. Kugadziriswa kunoda.
- Kunyoresa kunodiwa.
- Muganhu 1 nemunhu, unogona kutenga 1 sechipo.
- Chiremera 1 nekushanya.
Kugadzirisa mitsara pane nhamba yevhokiti yakatengeswa kunokosha zvakare kunyanya kumabhizimisi maduku kuitira kuti iwe ugone kuve nechokwadi chokuti uchakwanisa kubata kutengesa kwevatengi vatsva uye kuwedzera kwekuda kwebasa rako. Pandaitsvakurudza ruzivo rwechikamu chino ndakaona imwe yeruzivo uye magadzirwa ekuchengetedza mavhokiti ejekiti. Bhizinesi rakanga rave kutengesa mavhachakiti anopfuura 300 uye fungiro rangu rokutanga ndechekuti pasi pano amai uye pop-walk shop vanoenda sei kubata vanhu 300 vachiratidza zvose kamwechete?
The Bottom Line
Groupon isimba rakashambadzira pakushambadzira pakuti rinoshanda, rine mukurumbira wakanaka pakati pevatengi, uye zviri nyore kune vashandi vebhizimisi kuti vatange kushandisa, zvisinei, kuve nyore kweGroupon uye simba hakufaniri kuvimbwa kuti ikure bhizinesi rako.
Mune nguva shoma, Groupon (uye masayiti akadaro) inogona kuva nzira ine simba uye inobatsira yekuita mitsva itsva yebhizimisi rako, asi kana usingachenjeri pakuronga kuti iwe unogadzirisa sei mutengo wepamusoro kune avo unotungamirira iwe ungagumisa kupera mari yakawanda kupfuura iwe unowana.