Company Vision Statement uye Business Planning

Nzira yekunyora chirevo chemufananidzo nemuenzaniso

Izwi rekutaurirana kwekambani chikamu chinokosha chekupfupisa kweurongwa hwebhizimisi . Icho chikamu chimwe chete chiroto chako chekambani yako uye imwe chikamu chako kutungamira kwebhizimisi rako munguva yemberi. Chirevo chekuratidzwa ndicho chirevo chekurota kwako kwaunoda kuti bhizinesi rako riende mune ramangwana. Chirevo chekuona chinowanzonyorwa nemaonero ekugara kwenguva refu mupfungwa.

Chii chinonzi chirevo chekushandira pamwe?

Zvose zvebhizimisi rako remazano rinofanira kunge rakanyatsonyorwa, asi mazwi ekuona kwekambani anofanira kunyanya kunyorwa zvakanaka uye akanyorwa neruchiva.

Kana iwe, semuridzi webhizimisi, uri kuedza kukwezva hutungamiri hukuru kana mutengi wevatengi mari, chinhu chimwe chezvinhu zvevatengesi vanotarisa ndicho chido. Vanoda kuti iwe uzvipindire uye unofarira nezvebhizimisi ravari kupinza, zvisinei kuti vangaisa mari.

Iwe haugoni kungotaura chete, "Kambani yedu inoda kuva nhamba munharaunda," iyo mutsara unowanzosangana mumashoko ekuona kwekambani. Mashoko iwayo achasiya vatyairi uye mabhengi akazogadziriswa. Chirevo chemaonero chinofanira kunge chiri maonero emangwana kana kutarisa kuti kambani inoda kuzviona sei makore akawanda munguva yemberi . Paunonyora chirevo chekuona, funga maererano nekunyorwa kwekunyora mutongo mumwe chete unotsanangura uye unofadza pamusoro pekambani yako.

Iwe unonyora sei zvinyorwa zvekuona kwekambani?

Kana iwe, semuridzi webhizimisi, une unyanzvi, iwe unogona kunyora chirevo chemaonero chekambani iwe pachako kana nemumwe wako.

Kana uine vanhu vashomanana mukambani yako, nzira yakanakisisa yekunyora chirevo chemaonero ekambani ndeyekufungidzira. Iwe uchashamiswa nehuwandu hwemashoko akanaka iwe uchawana. Ita munhu wose muboka rako pamwe chete, vaudze zvauri kuita, uye utange kufunga. Kuti unyore chirevo chekuona, chengetedza mupfungwa zvinhu zviviri kunze kwekurota kwako kwezveramangwana - tsika dzako zvinyorwa uye vanobatana nesangano rako.

Dare rekuona rinofanira kunge riri maererano nekambani yemitemo yako. Chero ani zvake anoshanda iwe aripo kana kuti achave aripo, mutauriri wako wezviratidzo unofanirwa kuenderana nevaya vanobatanidza. Semuenzaniso, kana iwe uchibhadharwa nemari yekutengeserana , vanove nekutaura mune izvo kambani yenyu ichave. Usaita zvekufungidzira. Chengetedza chirevo chekuona chaicho.

Mienzaniso yekambani Vision Zviratidzo

Zvinobatsira kumakambani ekutanga kana kunyange makambani akange aripo kuti atarise zvinyorwa zvemaonero zvakashanda munguva yakapfuura kune mamwe emakambani akabudirira zvikuru. Muma1950, Boeing aiva neshoko rekuona rakatevera, "Iva mutevedzeri mukuru mundiza dzekutengesa uye uunza nyika muzera rejet." Mumakore ekuma1980, Microsoft yakanga yakafanana nekuratidzwa kwavo, "Makombiyuta padzimba dzose dzinoshandisa Microsoft software."

Heano mimwe mimwe mienzaniso yekutaura kwekambani yekuona:

• Avon : Kuva kambani inonyatsonzwisisa uye inogutsa chigadzirwa, basa uye kuzvizadzisa zvinodiwa zvevakadzi - pasi rose.
• Ford : Kuti ave mutungamiri weNyika yeVatengi vezvikwata zvekutengesa motokari uye mabasa.
• IKEA : Chiono cheKEA ndechekusika hupenyu hwezuva nezuva hwevanhu vazhinji. Isu tinoita izvi zvichiita nekupa zvakasiyana-siyana zvakagadzirirwa zvakanaka, zvinoshanda kumba zvekugadzira zvigadzirwa pamitengo yakaderera kuitira kuti vanhu vakawanda sezvinobvira vazokwanise kuvabhadhara.

• Nike : Kuti ave nhamba imwe yekambani yemitambo munyika
• Wal-Mart : Kuponesa vanhu mari yekuvabatsira kurarama zviri nani ndiyo chinangwa chakaitwa naSam Walton apo akazarura mikova kuWalmart yekare makore anopfuura makumi mana akapfuura. Nhasi, basa iri rakakosha kudarika kare kune vatengi vedu uye nhengo pasi pose.

Zvinyorwa izvi zvinoratidzwa zvose kubva kumakambani emakambani akasiyana-siyana saka zvichida ivo vachakubatsira iwe kukura iwe pachako.