Uye, yaiva kati, yezvinhu zvose, yakafuridzirwa.
"Ndaiwanzosiya kate yangu, Charlie, pamba pega zuva rega rega, uye akaita seasingafariri nezvazvo," anodaro Ron Levi, nheyo uye COO weDOGTV. "Ndainzwa ndine mhosva, asi ndakafunga kuti, 'Handisi pano zuva rose, asi TV ndiyo.'" Kunyange Charlie asina kufarira kutaura kwemasikati anoratidza kana mitambo, "akabva aita" apo paiva nehove kana shiri pane -kreen.
Bhuru rekurumidza rakabva. Iyi inogona kunge iri nzira yakakwana yokugadzirisa mhuka dzinosurukirwa kana dzasara kwavari pamba - 24/7 network yakazara nezvakagadzirirwa makati nembwa. Kune Revhi, pfungwa yacho yakaita sedhaine-brainier, asi varairi vanga vasina kufanana kwakadaro.
Chirevo cheMbwa
Akazopedzisira afarira kufara paakaisa pfungwa yake kuJasmine Group, imwe yemakambani makuru makuru ezvevhimi muIsrael. Uye mushure mekunge musangano wavo wokutanga, Revhi nevarimi vake vakafunga kuita shanduko huru. Kutsvakurudza kwakaratidza kuti vadzidzisi vemapoka vanoita sevanonzwa vasina mhosva vachisiya mhuka dzavo dzemhuka shure, nokuti vanofunga kuti makate haasi sevanoshayiwa sembwa. Saka vakasarudza kuitora imwe yemhuka-mhuka, vachitarisa chete imbwa.
Icho chaiva danho rimwe. Nhanho mbiri yakanga iri kuwana makambani ekufambisa mutambo uye vatengi kuti vashandure-uye aiziva kuti zvingatora zvinopfuura kungovhima izvo mhuka dzaizopindura kune iyi.
Saka akapedzisa makore matatu nehafu anotevera kutsvakurudza kubva kumayunivhesiti pasi pose, achiedza kunzwisisa zvaakaratidzwa, kunzwa, uye mufambiro wembwa. Akaitawo zvidzidzo zvake pachake neTufts University, kuisa makamera ekuchengetedza uye maitiro ekucherechedza muzvivako makumi matatu nemasere kuti anzwisise kuti mhuka dzepanyama dzaizotora sei marudzi ese edzimba-yakarongeka.
Akauya muzvidzidzo nemibvunzo ndokubva asiya nemhinduro.
"Takadzidza zvakawanda," anodaro. "Isu tinogona kutaura zvakanaka kuti isu tiri vatungamiri vepasi vanoona nezvekugadzira zvigaro zvembwanana."
Media Buzz
Zvine ruzivo urwu ruzivo, DOGTV yakatanga munyika yose paItTV muna 2013. Kubvira pakuenda-kuenda, yaiva hurukuro inotyisa paTV. Hurukuro dzemazuva masikati dzakaratidzirwa dzaive nemazuva masikati nemajee pamusoro pechibvumirano chitsva, Ellen DeGeneres, akazvitaurira, uye kunyange nhau dzeusiku dzanga dzichitaura nezvazvo.
Asi kunyange zvazvo vanhu vazhinji vakakurumidza kunyomba kumusana, pfungwa iyi yeR & D yemakore akawanda yakapa Levi zvombo zvaaida kuratidza kuti iyi yakanga isiri gimmick. Zvose zvakanyatsotariswa uye kutsvakurudza kwechokwadi zvakabatsira Levi kuchengetedza rutivi rwake rwese rwekubhadhara mari. "Nenguva isipi, vatengesi vakawanda vakaona zvingaita muDOGTV," anodaro. Discovery Communications yakagadzira hutsva hwekutsvaga mukambani, uye ikava vashoma vanobatana nayo mukana. Kubva muna 2010, kambani yakamutsa madhora makumi maviri nemakumi maviri.
Nhasi nhungetedzo inotorwa munyika 14, uye inosvika kumamiriyoni 45 emhuri muUnited States chete. Zvinyorwa zvacho zvose zvinotarisirwa kupumha kana kukurudzira imbwa (uye neshamwari dzavo dzevanhu), nemapurogiramu anonyanya kudururwa kubva pakatarisana nenyoka.
3 Zvidzidzo kune vamwe Vashambadziri:
Nekuona kwekukwanisa kutarisa kumashure pane zvaifanira kutora DOGTV kubva pane imwe pfungwa kuenda mune bhizinesi remadhora akawanda, Revhi anopa mazano aya kune vamwe vashandi vezvemabhizimisi:
Chidzidzo 1: Iva akagadzirira kwenguva refu. Levi anoti hazvinei pasinei nokuti pfungwa yako yebhizimisi chii, kushivirira ndicho chinhu chinoita kuti zvisakwanise uye zvigoneke. Muvambi uye COO weDOGTV akaudza The Balance kuti akanga achifamba-famba nepfungwa ye "terevhizheni kune imbwa" kwemakore, uye akaomerwa kuwana vatengesi kuti vamutore zvakanyanya:
"Pane imwe nguva ndakanga ndisingazivi kuti pfungwa iyi yaizoitika, uye ndakafunga kuti, 'Ko kana munhu wose akarurama uye ichi chisina maturo?' Nenguva isipi, kwete kuregera kubhadharwa pakupedzisira.Asi zvakatora nguva yakawanda nekutsungirira kukuru, uye kushuva, kuita kuti kurota uku kuve kwechokwadi. "
Chidzidzo 2: Haugoni kuisa bhizinesi chete. Levi, neboka rake, vakaisa mari yakawanda nguva yekuvaka hukama. Uye anoti bhaziro rako rebhizimisi rinoda nguva refu yekuzvipira kuziva vanhu vari mumabhizimisi enyu.
"Sangano redu rakapedza nguva yakawanda pakuvaka hukama hwakanaka kuitira kuti DOGTV iite zvechokwadi uye kubudirira," akatsanangura kudaro. "Takanga tanga tichitaura naComcast, somuenzaniso, kwemakore mashomanana, tisati tatanga kutaurirana navo."
Chidzidzo 3: Iva nekutenda mupfungwa yako. Levi anoti apo DOGTV yakatanga kutanga muna 2012, vakava joke usiku hwemazuva tv - kubva kuConan kusvika kuLetterman, uye kubva kuLeno kusvika kuA Fallon. Pakutanga, vanhu uye vhidhiyo vakaita bhizinesi rake sehose kana gimmick. Asi makore mashanu gare gare, ivo zvino vakatorwa zvakanyanya. Muvambi weDOGTV anotsigira nekutenda kuti kana bhizimisi rako rebhizimusi rishanda, rambira nayo:
"Nokuti inobatsira nokuti yakakura nokukurumidza nekuda kwesayenzi shure kwayo vanhu vanonzwisisa iye zvino kuti gwara rinenge rakagadzirwa nokuda kweine canines rinogona kuvandudza mararamiro avo uye hukama huri pamba chete. chaiye, uye inogadzirisa chinetso chaicho, kunyange kana vanhu vachikuseka pakutanga, nokukurumidza kana kuti gare gare vachazviwana. "