Tsvaga Sample Media Plan yeHurumende

Kunyora chirongwa chezvemitambo chakasimba kudarika kuita chikwata kana kuparidzira. Iwe kazhinji hauna bhajiro rekutsvaga , uye hapana mazita akaoma pamusoro pekutengesa nokuti hausi kutengesa chinhu.

Zvauri kutengesa ndeye pfungwa. Saka unonyora sei chirongwa chekutengesa pfungwa, uye unoziva sei kana yakashanda kana kwete? Heino muenzaniso kubva muupenyu chaihwo: State Patrol nemapurisa kwandinogara, muHashington, vaida kusimbisa kushandiswa kwezvisungo zvechigaro pamwe nekupfuura kwemutemo mutsva unoita kukundikana kuputika mhosva yepamusoro yemugwagwa.



Iyi ndiyo nyaya yekare. Inobata munhu wese anotya kana kuti akatasva mumotokari. Iwe hauna bhajeti yakawanda kana chero chinhu. Uye iyo inowanzoita chimwe chinhu chezvinhu. Vakuru vehuruzhinji vanoedza nguva dzose kukurudzira kuziva nezvehutano uye kuchengeteka. Ngatitangei zvirongwa zvevhidhiyo kuti vanhu vakawanda vashandise mabhandi emakumbo, uye muenzanise pane zvimwe zvavakaita.

Nhanho 1: Ndivanaani Vateereri Vanotarisira?

Mutemo wekutanga wekutaura ndeyekuziva vateereri vako. Ndivanaani vateereri munyaya iyi? Kana usina kukwanisa kushandisa chigaro chako, bhanhire raive rechivi chechipiri - kureva mapurisa akange asingakwanisi kukukwezva nokuti haafaniri kuzviita uye kungokutaurira iwe kamwechete kana vakakuwana kune imwe mhosva sekufambisa - 82% chete yevagari veguta vaipfeka mabhandi ezvigaro.

Saka chinangwa ndicho 18 muzana yevatyairi vanga vasingadi kuputika. Zvinogona kunge zvakaoma kutarisa ivo chete. Kune rumwe rutivi, zvinogona kuva zvakasimba kune mutyairi wese muhurumende ane vanhu vanomwe mamiriyoni.

Edzai kuedza uye kushandisa sciences duku. Izvo State Patrol nemapurisa emunharaunda vanochengetedza maitiro akanaka ematarenda.

Vangakwanisa kukuudza kuti nharaunda ipi uye migwagwa yaiva nematunhu akakwirira ematambudziko apo vatyairi nevatakange vasina kupfeka zvikwama zvechigaro. Zvichida chinhu chemuganhu, uye nzvimbo dzomumaruwa dzakanyanya kusununguka pamusoro pemabhandi emakumbo uye vagari vomuguta vanozvikwidza vasati varwisana nemigwagwa.

Nhamba idzi dzichakubatsira kuti uudze kuti ndezvipi zvinotarisa zvinhu.

Kana iwe wakanyatsoda kuva nesayenzi, edza zviratidzo zvakasiyana uye mishandirapamwe mumatare akasiyana kuti uone kuti chii chinoshanda uye chisingaiti. Hurumende Troopers yakaita zvishoma zvese. Vaiva nezvikwangwani uye Public Service Announcements (PSA) paredhiyo neTV, kuti vasvike kune vatyairi vose.

Asi ivo vakaitawo mushandirapamwe wokuziva, apo kana vakatora mumwe munhu kuti asapfeke bhanhire rechigaro, mutyairi nevatasvi vangawana kunyeverwa uye dzidzo shoma pamusoro pemutemo mutsva. Kwete tekiti. Yambiro.

Izvo zvakanga zvakachenjera. Kana iwe wakanyura pikiti uye wakatanga kupa mathikiti makuru kune vanhu vaisaziva nezvemutemo mutsva, vangangodemba. Nokuva nenguva yekuchinja, apo mapurisa akanga ane ushamwari pamusoro payo, uye achingozivisa vatyairi pamusoro pemutemo mutsva pasina kupa tiketi, vakawedzera kukuziva uye vakakurudzira vatyairi vakawanda kuti vatange kupfeka mabhandi emakumbo.

Danho 2: Unyanzvi Mharidzo.

Iwe haugoni kuita kuti vanhu vafukidze mabhandi emakumbo nekodhi kana kuti mapeji. Kunyange kana iwe uchikwanisa, hapana mari yekutumira mailers kana kudhinda mapepa emamiriyoni manomwe uye kuapa kwavari.

Mharidzo inofanira kunge iri pfupi, inobata uye iri nyore. Haikwanisi kuva nendima mitatu yakareba.

Mashoko mashoma, zviri nani. Ivo vakauya ne "Kushandura iyo kana tikiti," yakanga yakakwana. Short. Catchy. Zviri nyore. Yakanyora uye ikaudza vanhu chaizvo izvo zvaidiwa kuita uye nemigumisiro yekurega kuzviita. Vakashandisa mharidzo yakafanana nokuda kwechikwata chinodhakwa-motokari nemashoko, "Dhidzai hammered, musungirirwe."

Danho rechitatu: Simudzira Kuziva uye Ita zvibvumirano

Nechirongwa chebasa rinoitirwa vanhu vose sezvizvi, zvivako zveredhiyo, zvivako zveTV, uye mapepanhau vachawanzofadzwa kubatsira nekushandisa PSAs.

Vakanyatsoita izvozvo. Apo pavakamhanyira PSAs, yaiva mapurisa emunharaunda uye mauto ehurumende avo vaifamba munzvimbo iyo vairatidza paTV uye mumatambo eredhiyo. Izvozvo zvaireva kuti maruva akanga asina kufanana uye akaitwa zvakanaka nokuti vakanga vari kupfura mazana ezvo pane kugadzirisa zvishoma pasi pose nzvimbo.

Asi iyo yekutengeserana yakanga yakakosha.

Kana chimwe chinhu chakadai chichiita sechinyanyisa, vanhu vanorwisa. Kuva nezviso uye mazita avanoziva, kubva kumashure avo, zvakasimudzira maitiro ezwi uye vakabatsira kunyengetedza vanhu.

Zvakakoshawo kuti vabatsirane uye vanobatana kubatsira kubata mutoro uye kuparadzira shoko. Munyaya iyi, mapurisa emunharaunda, Amai Vanorwisa Dhairi Driving, uye mapoka akafanana ndevamwe vanobatana nevamwe uye vanobatana.

Nhanho 4: Edzai Mhinduro

Hatizivi kana vakatarisa nzvimbo dzakasiyana dzehurumende uye vakawedzera kushanda apo kushandiswa kwebhandi rekugara kwakadzika. Isu tinoziva hurumende yehurumende uye mapurisa akachenjera pamusoro pekutevera nhamba yekunyeverwa uye matikiti, uye kuti havana kuvimba neanecdotes nemanzwiro pamusoro pekuti vhidhiyo yavo uye ruzivo rwekuziva rwaishanda kana kwete.

Vakatarisa nhamba, uye vakaona kushandiswa kwebhandi chaiyo. Kwete chete panguva yekutanga kwemushandirapamwe, asi gore roga rega, kuramba uchivandudza nhamba.

Maererano neHurumende Patrol, ivo vachiri kutaura pamusoro pevanhu 47 000 pagore kuti vasave buckling up. Asi chiyero chevanhu vasingashandisi mabheti echikwata chakaramba gore negore, gore negore.

Muna 2010, 97.6 muzana yevatyairi vakanga vachitsvaga. Washington yakabva kune imwe yenyika yakaipisisa murudzi kuti igare mabhanhire pakati pezvakanakisisa. Sangano racho rakashanda.

Yakarongedzwa naLaura Lake