Makore apfuura, mantra yaive yeruzivo rwehupfumi hwemapurisa aida webhusaiti. Kune chikamu chikuru, vazhinji vavo vane imwe nhasi. Uhu hwemasayiti aya hunosiyana zvakasiyana, zvose kubva kumutengi wekutengesa uye kukwanisa kwewebsite kuti iite bhizinesi. Iwe uchiri kuverenga zvakawanda zvemashoko kubva kune vashandi vemaimba vanofunga kuti mawebsite avo zvakaipa zvakakosha, kwete chikonzero chemabhizimisi akawanda.
Vazhinji vashandi vari kupedza nguva yakawandisa mumasangano ezveshamwari, zvakadai se Facebook, Twitter, Google+, Instagram, uye Pinterest. Izvi zvakanaka, asi mikana ndeyokuti izvi ndezviitiko zvinoshandiswa semhando mbiri dzakasiyana dzekutengeserana. Pane kudaro, webhusaiti uye nzvimbo dzekugarisana dzinofanira kunge dzichishanda pamwechete kuti dzigadzire bhizinesi.
Vane Zvimwe Zvipo Zvokupa Masoja Kubudirira
Ngatitange nekutaura pamusoro pewebsite yako, sezvo ndiko kwaunofanira kukwanisa kuunza mikana yakakosha yekushanda kuburikidza nekutengeserana kwemazuva ano nekutumwa. Nzvimbo yehutengesi yepaimba ichave iyo inobudirira yekutungamirira chigadzirwa kana iwe:
- Ita chigadzirwa chehutano chekukosha kuvashanyi. Cherechedza kuti hatina kutaura nezvekukosha kutsvaga injini. Ndiko nokuti kunyanya neGoogle, kutsvakurudza injini yekushandura nemitauro yakagadzirisa zvinhu zvakanyatsonaka pakunzwisisa zvauri kutaura nezvazvo uye kuti vashandi vako vanoita sei kana vachiuya pakutsvaga. Saka, ita zvigunwe zvinopindura mibvunzo pamusoro peimba chaiyo, nzvimbo yako yemusika, uye nzira yekutengeserana. Izvi ndizvo zvinoshandiswa nevashanyi vako pavanosvika, saka iva nechokwadi chokuti iripo uye inobatsira nemhinduro dzemibvunzo yavo.
- Ipa zvinyorwa zvinobatsira, asi tora mamwe mashoko. Vanhu vanotarisira zvakawanda zvisingabhadharwi zvakasununguka zvinoenderana nekutsvaga kunovaendesa kunzvimbo yekutengesa yeimba; saka ipai izvozvi. Zvisinei, iwe unodawo kuumba imwe "premium" zvakagadziriswa, ruzivo rwunoenda kupfuura ruzhinji rwemahofisi ezvigadzirwa zvepa webusaiti uye rinopa mamwe mashoko nemuenzaniso. Somuenzaniso, une chinyorwa pamusoro pehutano inshupu panzvimbo yako, iyo inoputika, zvaasingaiti. Iwe unogadzira mushumo unokosha nehuwandu hwepeti yveshuwarisi binder kuratidza izvo mutengi uye mutengesi anogona kutarisira.
- Isa nzvimbo inoshanya-kusvika-chiito patepaiti yese. Iwe unopa huwandu hwehuwandu hwemashoko aya uye mapepa chaiwo nemafomu ewebsite uye maitiro-ku-chiito kuti aununure pakarepo achishandisa email. Kana iwe ukaita izvi uye ugoita magwagwa kunzvimbo, iwe uchawana hutungamiri hunotungamira kubva kune aya mafomu ekutumira.
Social Sites Are Website Marketing Extensions
Takatarisa pane zvinyorwa zvepawebsite kutanga nokuti apa ndipo ndipo paunoda kutungamira vanhu kubva pane zvekugara kwako. Nzvimbo dzekugara dzevanhu haisi nzvimbo yezvinyorwa zvenguva refu kana zvinyorwa zvakadzama. Twitter ndiyo muenzaniso wakakwana we "musoro" wehuwandu hwemasangano ehupfumi. Iwe une nzvimbo shoma uye nhamba yemashoko / mavara kuti utaure chimwe chinhu, uye iwe unoda kuti utaure zvakanaka.
Shandisa Facebook, Twitter, Google+ uye mamwe mawesaiti evanhu senyaya shoma shoma. Enda kune ipi zvayo yepaInternet release release websites yakadai se PRWeb.com, ereleases.com, pressrelease.com kana newswire.com uye uchaona kuti mirayiridzo yavo yekushandiswa kwemashoko inobudirira ichasimbisa kukosha kwenyaya yacho. Ndiyo musoro wepamusoro unofanirwa kutora pfungwa dzevanhu nekuvanyengedza kuti vaverenge kusunungurwa. Inofanira kubata chido chavo, kupindura mubvunzo kana kubvunza mubvunzo wavanoda kupindurwa.
Nzira yako yekubata rubatsiro kune nzvimbo dzekugara uye nekuraira vaverengi ikoko kunzvimbo yakarurama yezvingapindurwa pawebsite yako ichave yekunyora mazita ekutumira kana Tweets ayo makuru makuru. Pane webhusaiti inogona kukubatsira neizvi, sezvo sendi ino inoongorora mazita ehutano hwavo semusoro. Ndiyo Advanced Marketing Institute website Headline Analyzer, uye nzvimbo inoti izvi pamusoro pekushandisa:
"Ichi chishandiso chakasununguka chichagadzirisa musoro wako kuti uone chikamu cheEmotional Marketing Value (EMV). Sezvaunoziva, kusvika kune vatengi vako nenzira yakadzika uye mupfungwa ndiyo chinhu chinokosha chekunyorwa kwekinyorwa, uye musoro wako hapana mubvunzo kuti chikamu chinonyanya kukosha iwe unoshandisa kuzadzisa tarisiro. "
Edza misoro yako yakasiyana-siyana mumutauro uyu kuti uedze mapeji anopfuura makumi matatu pamadhini.
Kana iwe uchikwanisa kusvika 40 kana kupfuura, uri pro! Zviri nani kudarika izvozvo, iwe uchaita migwagwa kune yako nzvimbo.