"Tingaita sei kuti tsono ishandiswezve?" Inotanga Javier Flaim, CEO we Recyclebank, patinotanga kukurukurirana pamusoro pekambani yemakore gumi ekutanga, uye chii chinotevera.
Yakagadzirwa makore gumi apfuura pamusoro pekuti vanhu vanogona kukurudzirwa kuti vadzokere zvakare, Flaim inotaura kuti izvo zvidzidzo zvekutanga izvo zvakagadzirisa nheyo ye Recyclebank zvinoramba zvichiri kushanda nhasi mu Recyclebank's sciences and behavior based approach.
Ndiyo iyo Flaim yakarondedzerwa mubhuku raHuffington Post, Shandura Zvaunofunga uye Shandura Guta Rako.
"Takauya nehurumende," Flaim anoti. Uye kunyange zvazvo bhizimisi richiri kuchinja, chinangwa ichocho chinonyanya kutsungirira. "Kupisa, uyo akamboshanda semukuru wekutengesa uye mutengesi wekambani mukambani, akabudirira naJonathan Hsu seGavhuna mukuru muna 2013.
Apo kambani yacho yakatanga zvakare muna 2004, yakanga ine pfungwa itsva. "Takayera kuti yakawanda sei yakashandiswazve uye yakapa zvikwereti zvinokonzerwa nechiremera." Yaiva nzira yaisanganisira kuisa RFID chips pakugadzirisa zviyero uye kuyerwa kwezviyero.
"Nhasi tine nzira yakasiyana asi pfungwa imwe chete - zvose muzita rekuwedzera kudzokorora. Uye kufara nayo iri munzira, kushanda kuti iite yakakosha kune vanhu vakaita sewe neni. "
"Nokuda kwekuchinja kwose kwatakaita," Kupisa kunomanikidzira, "izvo zvinokurudzira zvichiri kufanana nhasi."
Imwe nzira iyo Recyclebank yebhizimisi yemabhizimisi yakashandura iri kuchinja kubva kune kambani yakakosha-ye-actif kune basa rekushandisa-chiedza.
"Pakutanga, tine pfuma uye takaisa mari yakawanda, zviyero zviyero, makombiyuta mumatori," Flaim anoti. "Takasimudza mune zvakawanda zvezvivakoti. Inyanzvi dzakagadzirwa. Iye zvino maguta ari kuisa mari muhutano, uye isu tanga tava kutengesera uye purogiramu yekuvimbika. Tinokwanisa kuongorora teknolojia yatinenge tichiita kuburikidza nekukurudzira uye dzidzo. "Anodana iyo kukunda-kukunda ushamwari, uye yakakosha zvakakwana kwekambani yake.
Chinokosha kuRewyclebank ndechekukwanisa kunzwisisa chii chinoita kuti vagari vadzokezve zvakare. Flaim inotaura kuti mhinduro yakakodzera panguva yekudzokorora maitiro inokosha. "Tinofanira kuva vakakurumbira pakukurukura zvakare kune vagari." "Tinokwanisa kudzoka nhasi, asi isu tingasaziva kuti chii chinokonzera. Basa redu nderekugadzirisazve zvakakosha kuburikidza nemhinduro pakarepo. Tiri kuedza kushandisa iyo (mhinduro) mazano kune zvakatipoteredza. Tinofanira kuva nyanzvi mukushandura zvigumisiro. "Recyclebank inopa zvose munhu pamwe chete nemigumisiro yemagariro.
Kana zvasvika pakukurudzira vanhu, Kupenya kunocherechedza kuti pane mazano akasiyana. Vamwe vatori vechikamu vanove nechinangwa chekuunganidza huwandu hwemashoko sezvavanokwanisa muzita rekuita "chinhu chakanaka" pakusimudzira. Vanhu vakadaro vanoona huwandu hwehuwandu hwakawanda sekuda kwekukudzwa. Zvino pane rimwe boka rinofara pamusoro pekuunganidza zvikwereti kuti uwane mibairo yakadai semakadhi emakadhi kana mukana wekusununguka. Pakupedzisira, pane rimwe boka rine zvinangwa zvakawanda uye zvishuwo zvekudzorera. Nezvo mupfungwa, Recyclebank yakagadzira chisarudzo chezvipo. Maitiro emagariro evanhu anokoshawo, Kupenya kunoomesa. Vanhu vanoda kuve chikamu cheboka kana nharaunda uye vagovera nyaya.
Mumwe anowana pfungwa yakanaka iyi paRewybankbank peji Facebook.
Achifunga nezvemakore gumi nemaviri emabhizimisi, Flaim inoti Recyclebank icharamba ichivandudza zvinodiwa zvevashandi, zvichifananidzira mafambiro ekudzokororazve mumisha yemhuri uye kuenzaniswa kwezvemagetsi sezvo kambani inowedzera huwandu hwekupa zvipo kuvanhu. Imwe mishandisirwo, Flaim manotsi, ndiyo yakasikwa ye Recyclebank ye e-commerce platform, One Twine, yaanoti yakange iri mugumisiro wekuteerera zvikumbiro kubva kune Recyclebank 4 mamiriyoni vatori vechikamu, vanovimba neRecyclebank, uye vanofarira kutenga zvigadzirwa kubva kambani. Iye zvino ane zvinyorwa zvinopfuura 1500 zvakanyorwa, zvose zvakapfuura zvinogadziriswa zvinoshandiswa pakusimudzira.
Pakupedzisira, Recyclebank inoramba ichiedza kubatanidzwa, kuita zvigadzirwa muhurukuro pamusoro pekugona kushandira pamwe navo mu "kuva iyo yeruzhinji," uye kunakidza, Kupisa kunetseka, munzira.
"Kana zvasvika pakudzokororazve, hatigone kuzviita tiri voga," Kupenya kunopfupisa, "tinofanira kushandira pamwe. Ndizvo zvinondizadza nechishuvo ndechokuve iyo inobatanidzwa. Ndicho chinotichengetedza usiku. "
MunaMuvhuro 2016, Recyclebank yakazivisa kuti yaizoshandira pamwe neDisney pamushandirapamwe we "Magic of Conservation".