Wedzera Yako Innovation kuburikidza Nokudzidza CEO Apple
Apple CEO Steve Jobs ari maoko-pasi mumwe wevanamabhizimisi vakakurumbira venguva dzose, saka mumwe muzvinabhizimisi ane njere anofanira kupedza nguva achimudzidza. Carmine Gallo, mudzidzisi wekukurukurirana uye munyori, akanyora bhuku pamusoro peMabasa anotsvaga zvidzidzo zvinokosha pakushambadzidzira uye mune zvitsva. MuInnovation Secrets Steve Jobs, Gallo anobudisa izvo zvaanotenda ndiwo mazano manomwe emabasa ekutengeserana kwebhizimisi rezvemabasa uye kuti vamwe vanogona sei kuigadzirisa.
1. Ita zvaunoda.
Kuteerera kuda kwako kunogona kumira semakadzikiti, asi Steve Jobs akati ndiyo inotarisira zvakawanda zvekubudirira kwake. Mabasa aimbobvunzwa pfungwa-chinyorwa mazano aaizopa mukamabhizimisi wechidiki kutsvaga mazano emabasa. Mhinduro yake: "Buda uye uwane basa sebhasibhasi kana chimwe chinhu kusvikira uwana chimwe chinhu chaunonyatsoda." Kuita zvekudyidzana kwakaoma uye kunotora kutsungirira. Iwe hausi kuzova nesimba rekukanda zvipingamupinyi zvisingadziviriki kunze kwekuti iwe uwane chimwe chinhu chauri kunyatsofungisisa.
Nhanho inotevera: Tsvaga chimwe chinhu chaunoda kuita zvakanyanya zvokuti haugone kumirira zuva kuti rimuke kuti riite zvakare zvakare.
2. Isa dent muzvinhu zvose.
Kushushikana kunovhenekera rocket, asi chiratidzo chinotungamirira rocket kusvika pakupedzisira. Muna 1976, apo Jobs naSteve Wozniak vakabatanidza Apple, Maono 'aifanira kuisa kombiyuta mumaoko evanhu vemazuva ose. Muna 1979, Jobs vakaona mavara ekutanga uye asina kunyanya kushandiswa ari kuratidzwa pane imwe nzvimbo yekutsvaga Xerox muPalo Alto, California.
Akaziva pakarepo kuti teknolojia yaizoita makombiyuta achifadza "vanhu vezuva nezuva." Iyo teknolojia yakaguma yava In Macintosh, iyo yakashandura zvinhu zvose pamusoro penzira yatinosangana nayo nemakombiyuta. Xerox masayendisiti akanga asingaoni kukosha kwayo nokuti "chiratidzo" chavo chakanga chiri chakanaka pakuita vatsva .
Mune mamwe mazwi, vanhu vaviri vanogona kuona chinhu chakafanana, asi vanoona kuti zvakasiyana kubva pane zvavanoona.
Nhanho inotevera: Dzai chiratidzo chechiratidzo chako. Muchirevo chimwe, tsanangura kuti inoita sei kuti vanhu vaende mberi.
3. Kick tanga uropi hwako.
Kunaka kunotungamirira kune pfungwa itsva. Kune Steve Jobs, zvisikwa zvinobatanidza zvinhu, Jobs anotenda kuti ruzivo rwakakura rwezviitiko zvinowedzera kunzwisisa kwedu kwehupenyu hwevanhu. Kunzwisisa kukuru kunotungamirira kukura kwevamwe vangave vasisipo. Kuwedzera ruzivo rwako zvakare zvinoreva kutsvaga kukurudzirwa kubva kune dzimwe makhizha. Panguva dzakasiyana-siyana, Jobs akawana kukurudzirwa mubhuku refoni, Zen kufungisisa, kushanya kuIndia, tsanangudzo dzakanaka dzeMercedes-Benz, chirongwa chekudya paMacy's, kana chain chain ye hotele ye Four Seasons. Basa hariti "kuba" pfungwa sezvaanoshandisa mazano kubva kune mamwe mashizha kuti afuridzire kugona kwake.
Nhanho inotevera: Ita mamwe mazano kunze kwemaunda ako. Enda kumisangano yausingadi kupinda. Famba kakawanda. Itai shamwari pamwe nevashandi kubva kunze kwebhizimusi renyu. Shandisa kunze kwekunzvimbo yako yekunyaradza.
4. Kutengesa hope, kwete michina.
Kuna Steve Jobs, vanhu vanotenga Apple michina havasi "vatengi." Ivo vanhu vane tariro, kurota uye vavariro.
Anovaka zvigadzirwa zvekubatsira vanhu kuti vaite zvido zvavo. Akamboti, "vamwe vanhu vanofunga kuti iwe unofanira kuva mapenzi kuti utenge Mac, asi muhupenzi ihwohwo tinoona nyanzvi." Unoona sei vatengi vako? Vabatsire kusunungura mukati mavo genius uye iwe uchakunda pamwoyo yavo nepfungwa.
Nhanho inotevera: Iva kuziva vatengi vako zviri nani. Shandisa nguva yakawanda navo. Ichokwadi kuti usvike pakunzwisisa kurota kwavo kuitira kuti iwe ubatsire kuzadzisa zviroto izvozvo.
5. Iti kwete kuzvinhu 1 000.
Steve Jobs akamboti, "Ndinodada nezvatisingaiti sezvandiri izvo zvatiri kuita." Akazvipira kuvaka zvigadzirwa zvisinganzwisisiki, zvisingagadziriswi. Uye kuzvipira ikoko kunowedzera kunze kwemiti. Kubva pakagadzirwa kwePod kusvika kuPadad, kubva pakuchengetwa kwemichina yeApple, kushanda kweIndaneti, munyika yeApple, inyanzvi zvinoreva kubvisa zvisingadi kuti zvidikanwe zvitaure.
Nhanho inotevera. Deredza minda. Zvibvunze kuti, 'Ndingachera chii?' Nzvimbo yepaIndaneti yako yakazara here, zvichiita kuti zvive nyore kune vatengi kuti vawane zvavari kutarisira? Ko zvinhu zvako zvinosvitsa here? Mharidzo yako yakarebawo yakareba uye yakazara here?
6. Ita unhu hukuru hwezvakaitika.
Mabasa akaita kuti Apple ichengete mitemo yegoridhe mubasa revanhu. Shamba reApple rave rakava mutengesi rakanakisisa wepasi kuburikidza nekugadzirisa zvigadzirwa zvisiri nyore chero bhizinesi rimwe nerimwe rinogona kugadzirisa kuti rive rakadzika, humwe hukama hwehukama nevatengi vavo. Semuenzaniso, hapasisina mabhandi mune imwe shamba yeApple. Ikoko kune nyanzvi, mazano, kunyange masimba, asi hapana mahara. Sei? Nokuti Apple haisi mubhizimisi rekutambisa mabhokisi; ivo vari mubhizinesi rekuwedzera upenyu. Kusiyana kukuru.
Nhanho inotevera. Ongororazve zvinhu zvose pamusoro pezvakaitika nevatengi vako. Ongorora ruzivo rwavo kubva panguva yokutanga iyo pavanoenda paIndaneti yako, kushevedza ofisi yako, kana kutaurirana nemuchina wako. Kuvandudza ruzivo rwevatengi pane imwe nhanho kuburikidza nekuzvibvunza iwe, "Ndingaitei kuti ndiwedzere upenyu hwevatengi vangu?"
7. Taura shoko.
Steve Jobs ndiyo inonyanya kukoshesa nhau yezvekambani, kushandura mhizha inotanga mune unyanzvi. Iwe unogona kuva nepfungwa yakajeka zvikuru munyika, asi kana iwe usingagoni kuwana vanhu kufara pamusoro payo, hazvina basa. Kune pfungwa imwe neimwe inoshanduka kuva inobudirira mune zvishandiso, pane zviuru zve pfungwa dzisingambogoni kutengesa nokuti vanhu shure kwemazano avo vakakundikana kutaura nyaya inogombedzera.
Nhanho inotevera. Shandisa mazano aya akajeka ekuvandudza mharidzo yako: Dzivisa mapuraneti akawanda sezvingagona. Dzokorora nemashoko nemifananidzo uye mifananidzo chero ipi zvingaita. Edza kutevera mutemo we "40-10" -pasina makumi mana mazwi mumashamba gumi ekutanga wehurukuro yako.