Nzira Yokukurira Niche-Market Market Kuenda Pfuma Dzakanaka Pasi
Kugadzira nekuchengetedza bhuti rebhizimisi rako inzira yakanaka yekuwana ruzivo, tsvaga vashandi uye usangane nevatengi vako. Kutanga blog kunenge kuri nyore. Kuvaka bhuku rakabudirira kunoda kushanda zvishomanana.
Pamusoro peBlog Global Small Business Blog (kujekesa zvakazara: Ndakagadzira bhulogi muna 2004 uye ndichiri kukwanisa kuiita: http://www.globalsmallbusinessblog.com), tinogamuchira pakati pevakasvika 40 000 uye 50 000 vashanyi mwedzi kubva kumativi ose enyika.
Mumavhiki mashomanana anotevera tichasvika kudarika peji 1.5 mamiropu. E-mail yedu inbox inoputirwa nemashoko kubva kuvanhu vachikumbira kunyora mushumo wevashanyi, kutengesa chimwe chinhu, kuti vabvunze pamusoro pekuparidzira kana kuti kuisa mutambo wekutsvaga kwevatengi vavo. Chinangwa chedu ndechokusunungura ruzivo rwekutaura uye ruzivo kune vadzidzisi vemabhizimisi uye mabhizimisi maduku vanofarira kuenda pasi rose. Kufunga nezvemisika yedu yakanyatsotarisa, unogona kunge uchibvunza, chii chakavanzika chekubudirira kwako? Iyo inotyisa kusvika kumitemo gumi iri nyore. Vangave vasiri zvose zvitsva kana zvakasiyana, asi vakashanda kwatiri. Tinovimba kuti ivo vachakuitirawo iwe sezvaunoshandisa bhurogi rako kuti ikure bhizimusi rako rekubudisa / kutumira.
1. Tinoziva vateereri vedu. Zvinoratidzika zviri nyore, uye zviri pachena, asi kana iwe uchida bhurogi rako kuti rive-kuenda kunopa ruzivo runobatsira, unoda kunzwisisa vateereri vako. Kubvira pakatanga, vateereri vedu vave, uye vari kuramba vari, vezvemabhizimisi uye vadzimai vemabhizimisi maduku vanofarira kuenda pasi rose.
Izvozvo zvinogona kuva chinhu kubva pakutora bhizimisi rose, kunzwisisa kutenderera kwepasi rose, kushandura vanhu vanoda kutanga mutambo wepasi pose . "Global," "vatengesi" uye "mabhizimisi maduku" ndiwo mazwi matatu makuru nemitsara inoendesa zvigaro zvedu. Ndiro danho guru uye hatimbofi takarasikirwa nazvo uye hatisi kusiyana naro.
2. Tinoda zvatinoita uye zvinoratidza. Kana iwe usina kufara pamusoro pehupenyu hwako, hapana mumwe munhu angave ari. PaBlog Small Business Business tinofarira kugovera ruzivo rwedu uye kubatsira vamwe kukura mabhizinesi. Dingindira redu ndedzekupa ruzivo rwekutora uye ruzivo kune vadzidzisi vemabhizimisi uye mabhizimisi maduku vanofarira kuenda pasi rose. Hatina kumbobvumira uye tinoramba tichipa vatsva, vanoita uye vanodzidzisa zviripo kune vaverengi vedu. Isu takatsaurirwa kuverengi vedu uye tinonzwisisa kuti kuitira kuti tive nekuvimbika kwavo, isu tinofanira kuramba tichitaura zvinhu zvakakodzera kwavari, izvo zvinoendesa kunzvimbo Nhamba 3.
3. Isu tinoramba tichitaura nezvekugadzira mabhuku. Kana iwe usingagoni kupa zvinyorwa zvitsva nguva dzose, uri vaverengi vachamira kushanyira nzvimbo yako. Uyai, kunaya, kudengenyeka kwenyika kana dutu rechando, tinonyora zuva nezuva kunze kweSvondo. Vaverengi vedu vauya kutarisira kuti purogiramu uye isu hatizovasiyi pasi. Isu tinowanzobudisa zvinyorwa zvedu tisati tasvika 9 iCentral Daylight Time (nguva yedu). Zviripo hazviwanzobudiswa mushure mezvo kunze kwekuti zvichinyora mashoko. Kana izvozvo zvichiitika, tinonyora kaviri muzuva rimwe chete.
4. Tinopa zvinyorwa zvinobatsira vateereri vedu. Vaverengi vakabatikana uye vane hanya kwenguva pfupi pavanouya kuWebsite Wese.
Kana iwe usingagoni kupa zvinyorwa zvinokosha uye zvinobatsira, vaverengi vachamira kushanyira bhurogi rako. Kutumira zvinyorwa zvitsva zuva rimwe nerimwe zvakanaka, asi kupa chiito chinotapira ndicho chichaita kuti vanhu vadzoke zuva nezuva. Rimwe zuva tinogona kutumira vhidhiyo yeYouTube, inotevera, yedu pachedu-yekugutsikana inobatanidza nheyo yedu yepamusoro yevatengesi nemabhizimisi mashoma anofarira kuenda pasi rose.
5. Tinoshandisa nzira dzakasiyana-siyana kutaurira nyaya yedu. Dhonza zvinhu kuti uchengetedze bhaibheri rako kuti rive nehanya nevadzidzi vako. Kwete zuva rimwe nerimwe zuva rakanaka rekuisa pane blog. Pfungwa dzinogona kuva dzakawanda, asi nguva yedu inogona kunge ishoma. Pane mamwe mazuva tinoshuma zvose izvo muverengi anoda kuziva nezverimwe nyaya. Mamwe mazuva tinoita mutungamiri pfupi uye kuenda kune imwe kunze kwekubatanidza. Nzira iyo tinoshandura nayo mitsara yedu inowirirana nekuti vatadzi vedu vanoita sei mashoko.
Dzimwe nguva vanomhanyira, dzimwe nguva vanononoka pasi uye vanoda kuverenga mazwi ose ekupedzisira. Pane imwe nguva ivo vanokumbira maonero edu mumashoko. Isu tinosiyana maitiro uye huwandu hwemashoko atinopa uye tinozvigadzirisa maererano nezvenguva uye izvo zvakakosha kune muverengi wedu.
6. Tinotaura kana vaverengi vanotaura asi kwete nguva dzose. Basa rekuburudza kwebhuku inzira yakanaka yekuita nevadzidzi vako. Iwe hausi, zvakadaro, unofanirwa kupindura kune imwe neimwe kutaura. Tinoita zvose zvatinogona kuti tive nekutaura apo verenga mazwi asi kana zvisingadiwi, isu hatizoiti. Hatidi kuti vaverengi vedu vafunge kuti tinongova parachute uye tinotaura chero chavanoda kunzwa. Tinoedza kuve nekufungisisa nemhinduro dzedu, kusimudzira nyaya yacho kune imwe yepamusoro kuitira kuti isu tose tidzidze zvakawanda mukugadzirisa.
7. Tinobatanidza pose patinokwanisa kuudza vaverengi vedu zviri nani. Iwe haufaniri kuumba zvinhu zvose zveblogi yako iwe pachako. Shandisa webhu kuti uwane zvinyorwa zvinokosha kubva kune dzimwe nzvimbo. Tinobatanidza kune dzimwe nheyo nguva dzose. Semuenzaniso, titi tinyorera nyaya pamusoro pe " global sourcing " asi zvichida muverengi wedu haazive kuti "global sourcing" zvinorevei. Tinobatanidza kune tsanangudzo yekutsvaga kwenyika yose kuve nechokwadi kuti vateereri vedu vanochengetedzwa uye vanogara vachidzidza.
8. Tinoshandisa firiji, mifananidzo nemifananidzo. A blog nemashoko mazhinji uye hapana unyanzvi hausi peji inokukoka yevashanyi. Zvingave kuti isu pachedu tinotora mifananidzo kana kuti panzvimbo yevanhu vose, simba rekushandisa zvatinotumira. Kutaura zvazviri, hatimbofi takatumira pasina mavara. Dzimwe nguva, mifananidzo yakajeka inogona kutaura nyaya yacho pasina zvigadzirwa (semuenzaniso, vhidhiyo kana mufananidzo wemureza weAmerica musi wechina weJuly). Sezvo isu tisingakwanisi kufungidzira kuverenga uye kufara kugutsikana paWebhu pasina mufananidzo uripo kana chati, tinouita chikonzero chekuita zvimwechetezvo pa blog yedu.
9. Tinosungira mavara kumabhuku edu ebhuku kuti tibatsire kuziva zvatinogadzirisa kutsvaga injini. Kungoita kuti iwe ugadzire bhaibheri rine zvinyorwa zvakakosha hazvirevi kuti zvichava nyore kune vaverengi kuti vazviwane. Tsvaga injini yakafanana neGoogle ine algorithm inosarudza kuti zvipi mawebhusayithi akanyorwa pakutanga mugumisiro rekutsvaga. Kuti uwane mazita ekutanga pakutsvaga kweGoogle, unofanirwa kuva nemashoko anokosha muwebsite yako kuitira kuti Google shandurudzo inogona kuwanika. Semuenzaniso, kana tiri kunyora nezve Steve Jobs uye kuti akabatsira sei kuchinja nyika yedu sezvatinoziva nayo nekugadzirwa kwe iPhone, tine chokwadi chekuona chinyorwa nemateti mazwi e: Steve Jobs, Apple, shandura nyika uye iPhone . Apo vanhu vachitsvaka "Steve Jobs, shandurai nyika," somuenzaniso, iyo inowedzera zvikuru mikana yenzvimbo yedu iri kunyorwa pakutanga muGoogle kutsvaga mazwi iwayo.
10. Tinofanira kutora runyanga rwedu rwekutengesa pasi rose , rukuru uye rwakananga. Hatitendi munedzidziso ye "kana iwe uchivaka, vachauya." Asi, tinotenda mubasa rakaoma (kunamatira kune zvese zvataurwa pamusoro apa) pamwe nekudhinda blog yedu kwese kwatinoenda. Izvozvo zvinoreva kana tikanyora mushumo wevashanyi wepapepanhau guru, shingaira yedu kana repeti inosanganisira chibatanisi ku blog yedu. Kana tikanyora imwe nyaya yechinhu chinotyisa chepaIndaneti, kubatana kweblogiti yedu kunosanganiswa. Kana tikafambisa webinar, tinotaura nezveblogiti yedu pakutanga kwekutaura kwedu uye pakupedzisira. Zvadaro, tinotora zvivako izvi uye tinozvitengesa kuburikidza nehutano hwemagariro evanhu uye nekubatanidza mapuraneti: Facebook , LinkedIn , Twitter, Google+, Instagram uye Pinterest. Kana tine vateereri 5 000 pane imwe nhandare uye 2 000 kune imwe uye vose vevateveri ivavo vanopfuurira nebasa redu kumiganhu yavo uye ivo voga, vanoipfuura vachienda kune avo, tine mikana yekuwana vanhu vanopfuura mamiriyoni mune nguva pfupi. Ikozvino ndicho chirevo chakakosha kugoverana nenyika!