Uye kana uine mari yakawanda kukurudzira boka rako rekudzivirira kana iwe uri kushandira mushandi wako wekuunganidza bhajeti , zvakakosha kuti unzwisise kuti sei boka revanhu vakawanda vanoda seKickstarter uye Indiegogo mari.
Nokuti zvisinei kuti chii, iwe uchazoguma uchingoridza mari shoma pane iwe wakamutsa uye iyo inogona kukonzera pasi rako (zvikurukuru kana iwe uri kuunza chimwe chimiro chechigadzirwa chemuviri).
Crowdfunding Business Model
Makomborero-based crowdfunding ndeimwe yenzira dzakakura dzevanhu vakawanda uye imwe yezvinobatsira zvikuru. Aya mawebsite haabhadhari vanhu vanopa mari yekudzorera mapurogiramu. Nzira iyo vanhu vakawanda vanoita mari inotora mari ndeyokutora chikamu chemari inokurudzirwa panguva yepurojekiti.
Iwe uchafanirwawo kubhadhara kadhi rechikwereti chekugadzirisa mari iyo inopfuura 3% yega yega yekutengesa. Zvakare, izvi zvinodya kubva pamari yakawanda yaunounza nayo kumba pamagumo evanhu vakawanda.
Ngatitarise kuti mapurisa makuru anotengesa sei, saka unokwanisa kutanga kuronga hurongwa hwako hwevanhu vakawanda uye bhajeti zvakakodzera.
Kickstarter's Fees
Kickstarter ndiyo inonyanya kutamba mumusangano wevanhu vakawanda.
Sezvo zvakadaro, yakagadzirirwa $ 1.5 mabhiriyoni muvanhu vakawanda vekudzivirira sezvo yakatanga.
Hezvino ndiyo nzira iyo Kickstarter yemari (kunyanya muUnited States) inoputsa:
- Kickstarter yekubhadhara : 5% yemari yose yakasimudzwa
- Chikwereti chekodhi yekubhadhara mari : 3% + $ 0.20 per pledge
Zvipikirwa pasi pe $ 10 zvine chikwereti chinokonzerwa ne micropledge ye 5% + $ 0.05 pamhiko
Mhedziso yemari yeKickstarter
Saka, regai tiite muenzaniso wekuverenga nhamba. Ngatiti iwe bokafund rakanaka pota nhamba ye dollar ye widget yako. Ngatitii $ 100,000.
- Kickstarter mubhadharo : Zvino, Kickstarter inotora $ 5000 mumari (5% ye $ 100,000).
- Kadhi-kadhi yemari yekugadzirisa mubhadharo : Uyewo, 3% yehuwandu hwako huchaenda kumakambani ekadhi rechikwereti - iyo $ 3000.
Mari yaunenge uchibhadhara ichazove inopfuura $ 8000 ($ 5000 + $ 3000) nokuti pane mari shoma ye $ 0.20 pamhiko. Asi ngatiti iwe une vatsigiri 1000, izvo zvinogona kukwira imwe $ 200 ($ 0.20 * 1000).
Saka, iwe unopedzisira usina kudarika $ 92,000 pamushandirapamwe wakawedzera $ 100k paKickstarter.
Indiegogo's Fees
Indiegogo akanga ari piyona mumipiro yevanhu vakawanda vachiwana nzvimbo uye anoenderera mberi kuwedzera matani emari yemakambani evanhu vakawanda munyika yose.
Chinhu chinonakidza pamusoro peIndiegogo ndechokuti boka revanhu vakawanda rinobatsira rinopa maitiro maviri emishandirapamwe: Fixed uye Flexible . Fixed crowdfunding zvinoreva kuti mushandirapamwe unofanirwa kurova chinangwa chepakutanga chekubhadhara mari. Kana ikadaro, mari inoshandura maoko. Kana zvikasadaro, hapana kutengesa kunoitika. Flexible crowdfunding zvinoreva kuti munhu ari kuita basa rekuunganidza vanhu vakawanda anochengetedza mari yaanomutsa, pasinei nokuti chinangwa chemari chinosvika.
Heino nzira iyo Indiegogo's inoshandiswa nayo inopera munhengo imwe neimwe:
Fixed Crowdfunding (kana zvose kana hapana )
- Indiegogo's fee :
- Kana icho chinangwa chekubhadhara chikawanikwa : 4% yemari yose yakasimudzwa
- Kana icho chinangwa chekubhadhara mari chisati chasvika : 0% nokuti mari inobhadharwa kune vatsigiri
- Chikwereti chekodhi yekubhadhara mari : 3% - 5%
Flexible Crowdfunding
- Indiegogo's fee :
- Kana icho chinangwa chekubhadhara chikawanikwa : 4% yemari yose yakasimudzwa
- Kana iyo chinangwa chekubhadhara mari chisati chasvika : 9% uye iwe uchengete zvawakawana
- Chikwereti chekodhi yekubhadhara mari : 3% - 5%
Chitubu chemari ye Indiegogo
Sezvaunogona kuona, chimiro chemari iyo Indiegogo inoshandisa yakangofanana neKickstarter's. Zvinodhura pamutambo wepuratifomu pamushandirapamwe wakabudirira (ne1% - kana 4% kusvika pa5%) uye inogona kunge yakadhura pane kadhi rechikwereti.
Kickstarter haina kupa sarudzo yekushandiswa kwemari, naizvozvo hapana chakaenzaniswa nacho.
Asi zvakajeka, zvinodhura zvikuru kuenda nenzira yakagadziriswa uye kukundikana kupfuura kuti ibudirire. Izvozvo zvinokurudzira kuve nechokwadi kuti iwe unogadzira chinangwa chekubhadhara mari.
Summary
Crowdfunding inopa nzira inoshamisa ine simba yekusimudza mari zvakanaka asi panguva imwe chete ichiumba boka revatengi vekutanga vachitsigira chigadzirwa chako. Asi, kukwidza mari ndeyo kutanga kwevanhu vakawanda. Zvadaro, unoda kubudisa uye kutumira chigadzirwa chako - inokosha mari. Wedzera kune iyi mari yaunoda kubhadharira kushandisa mapurisa akaita saKickstarter uye Indiegogo uye unoona kuti zvinorema sei zvinowedzera kuwanda kwevanhu vakawanda (uye kuti zvakakosha sei kugadzirisa uye kuronga kuri!).