Iko kusanganisa here pano kugara? Buzzwords vane chido chokuuya uye kuenda, asi pfungwa yekutsvaga kune nzvimbo dzemahara dzakange dzakapoteredza sezvo dzakanyorwa kare uye zviripo pano kuti dzigare. Pano chete kuchinja kwenhoroondo yakaratidzwa ndeyekuti tinosunungura sei magwaro edu anotengeswa kune vamwe.
Hyperlocal Marketing: Yekare Fomu Yekutengesa Pasi
Hyperlocal marketing inogona kunge iri izwi idzva rekuti buzz asi ingangove imwe yekare kare nzira dzokudhinda dziripo.
Mumazuva asati asvika paInternet, terevhizheni, redhiyo - kunyange zvisati zvadhindwa, vatengesi vakanga vasina chakanaka kuburikidza nekuvimba nemakwenzi e hyperlocal kuti vararame. Chinhu chimwe chete chakashandurwa kupfuura kwenguva ndiyo teknolojia inowanikwa yekuongorora uye kutengesa kune zviduku.
Chii chinonzi Hyperlocal Marketing?
Pane imwe nguva muna 2009 izwi rokuti "hyperlocal marketing" rakava izwi rakakurumbira rehuzz. Sezvo izwi iri richiri rutsva, rega ndichitanga nokutaura kushandiswa kusina kufanira kushandiswa izwi rimwe chete "hyperlocal" kwete mazwi maviri se "hyperlocal," uye zvechokwadi haisi kubatanidzwa nehana.
Ngatitange nekutsanangura "hyperlocal," ndinofunga "kutengesa" kwave kusati kwava pachena.
Wikipedia inotsanangura huwandu hwemashoko ekuti: "Izwi rokuti hyperlocal rinogona kushandiswa sezita mumutauro wega woga kana sechinoshandura pane imwe izwi (eg nhau). iri kutungamirirwa kune zvinetso zvevagari vayo.
Kana ikashandiswa muga woga inoreva hupenyu huripo hwemashoko (kusanganisira zvinyorwa zvemashoko), zvibatanidzwa, zvinyorwa zvinyorwa uye kushamwaridzana kwevashandi uye mafambiro anowanikwa kune anogara panzvimbo uye bhizinesi rekugara. "Aya mashoko akawanda asina kufanira kunotsanangura chimwe chinhu chinogona kubikwa kune vakadzi ava muBusiness definition.
Hyperlocal inotsanangura: nzvimbo chaiyo, nzvimbo yepanyika (iri pedyo) pedyo zvikuru neimba (kana, nzvimbo yako yebhizimisi.) Mienzaniso inosanganisira vanhu vari muhofisi yako, paki yepasi, kuendesa pasi mumugwagwa mukuru, nevamwe vose vari kufamba kana kutyaira kure kure kune imwe nzvimbo inosvika, kana, iyo yakabatanidzwa nenzira imwe chete munharaunda imwe inozivikanwa. Kuita kuti zvive nyore nyore: Hyperlocal = vagari vomunharaunda.
Mienzaniso:
- Maryland (MD): kwete hyperlocal.
- Montgomery County, MD: semi-hyperlocal.
- Montgomery Village, MD: zvechokwadi hukuru.
Iko kusanganisa here pano kugara? Buzzwords vane chido chekuuya uye kuenda, asi pfungwa yekutsvaga kune nzvimbo dzemahara dzakange dzakapoteredza sezvo dzakanyorwa kare uye zviripo pano kuti dzigare. Pano chete kuchinja kwenhoroondo yakaratidzwa ndeyekuti tinosunungura sei magwaro edu anotengeswa kune vamwe.
Yokutanga Hyperlocal Marketing Tool: The Human Voice
Pakutanga kushambadzira kwekutengeserana kwakabatanidza huwandu hwemutsara: vatengesi vachichema, kutengesa zvinhu mumugwagwa, mafaro, nemitambo. Shoko rekuparidzira mumuromo richiri iro rakakosha zvikuru, uye rinowanzoiswa pasi rekutengesa. Iwe unogona sei kuwana huwandu hwehuwandu kupfuura vavakidzani vachikurukura pamusoro pefence kugovana ruzivo pamusoro pemachechi emunharaunda, vatengesi, uye kutengesa?
Kunyange zvinhu zvakajeka sezviri kutambanudza shingle, kubata mutaundi emisangano yeimba, uye zviitiko zvepakati pevamwe nzira dzekutanga dzokusvika kuvanhu vari pedo nenzvimbo yebhizimisi. Uye, hapana kupi kwatinoona migumisiro yakareba kwenguva refu yehuta-kutengesa kuburikidza nekubatana kwepabonde kwepamusana pekupararira kwechitendero. Mharidzo dzakapiwa makore maviri emakore apfuura dzichiripozve nemamiriyoni evanhu vechiKristu munyika yese.
Zvinyorwa Zvinyorwa: Wings To Allow The Human Voice Kuti Inosvika Kune Dzimwe Nharaunda - Uye Kupfuura
Vanhu vanogona kungodanidzira zvikuru uye kwenguva yakareba, uye chido chekunzwika-uye kurangarirwa - zvechokwadi inofanira kunge yakabatanidzwa mukutsvaga nzira itsva dzokudhinda zvinhu zvakawanda.
Nokufamba kwenguva, kukwanisa kudhinda zvinhu zvakagadzirwa nenzira inofadza uye inoyevedza yekutarisa munzvimbo dzomunharaunda kunze kwenzira yemugwagwa: bhiribhodhi yakashandurwa zvipfeko zveguta, uye semapepanhau, magazini, uye mabhuku akazova akawanda kwazvo, izwi revapfuri veguta kunotsiviwa nezwi idzva: iro revanyori nevanyori venhau.
Izvo zviri nyore uye zvisingakwanisiki zvakazova kudhinda zvinyorwa, apo mabhizimisi akawanda akatanga kutanga mapepa, mapepa, mapepa, uye mabhizinesi ebhizinesi. Pinda mumachechi akatengesa kutengesa uye mapikoni mu "Svondo edition."
Nzira yei Golden Age yeTechnology yakashandura Hyperlocal Marketing
Sezvo teknolojia yemazuva ano yakabereka radhiyo uye terevhizheni, makambani mashomanana ane zvivako zvekudhura zvakakura aigona kusvika mumakamuri ehupenyu emhuri munyika yose, nokudaro mashoma achipinda munzvimbo dzose dzehuwandu umo vanhu vaiva neTV.
Asi kunyange teknolojia iyi yakava yakanyanya kufambira mberi uye inogona kutengesa nekuberekwa kwekanda: mharaunda yepakati inogona kushandiswa mashoko, zvarudzo, uye zviziviso zvine ruzivo rwakanyanya ruzivo kupfuura kare kare.
Mabhizimisi asingakwanisi kutenga (kana kuti anoda) kuzivisa kune mushamba wepasi pose pamusoro peairwaves kamwe kamwe aigona kushambadzira pamatafura emotokari, achitsigira dhidhiyo yemunharaunda, kana kunyange kutotisa hurukuro yavo yakareba pamakambani esimbi seCanth 8, "Reston Community Television. "
Mukutanga kwema1970 apo Reston Cable TV yaiva imwe yenharaunda yekutanga kuva neyo hyperlocal cable kambani. Zvitsva uye zviziviso zvakaiswa pamakadhi akafanana nemakadhi emakorani uye akaiswa mune imwe shanduko (iyo yakaita seRolodex huru yakashanduka.)
Sezvo makadhi akashandura pane imwe nguva, kamera yakaisa pfungwa pavari uye mifananidzo yakashambadzirwa yakanga yakachinja magetsi kuva imwe yekutanga mienzaniso yekutengeserana kwehuwandu mumakamuri ekugara eNorthern Virginia. Kwemavambo ekutanga vhauridzi avo vaifanira kusimudza uye vachibva kubva paA kusvika kune B (uye, nguva refu vasati vashandura vaiwanikidzwa) izvi zvakashata zvepashamba zvakashambadza chaizvo zvakanga zvichiri zvinonakidza.
Kubvira pakati pemakore ekuma1970 kusvika pakati pemakore ekuma 1990, Reston cable network yaive yeWarner Cable. Mukutanga kwa1991 1996 Jones Communications vakatenga iyo cable ye Reston. Jones, zvakare, akatengwa naCommcast pakati pe1999. Pakazosvika gore ra2000, yekare-kabheji yakashandurwa kune imwe-cable-system inotakura michina yeanalogog uye michijitari, uye yakakurumidza kutengesa internet (mukati megore ra2000, Comcast yakatanga kupa webhutoni webasa.) Nhasi, isu vane satellite, social network, mafoni mafoni kuti vasvike kumisika yemunharaunda .
Sezvo vanhu vakatanga kutanga kuchinjana pfungwa, zvinhu, uye maitirwo, vave vachishandisa imwe fomu kana imwe yehuwandu hwekutengesa. Hapana kuudza iyo teknolojia inotitora isu mumakore makumi mashanu, asi chero zvitsva zvekugadzirwa kwehu-tech uye magadheni zvichange zviripo, unogona kuva nechokwadi chokuti wese kubva kune vechidiki kuenda kune vaparidzi kune mabhizinesi achawana nzira itsva dzekutumira shoko ravo kune vamwe.
Hyperlocal marketing ichave yakapoteredza kwenguva yakareba mushure mezwi pachayo, "hyperlocal," inova nhau dzakare. Nhoroondo yatove yakaratidza izvozvo.