Chirongwa cheRRM chaiyo chichakubvumira kuti uone uye kuronga mahofisi ayo nevatengi vayo uye vanotarisira . Iyo software inobvumira vashandi vako kuchengetedza ruzivo pamusoro pevatengi uye kushamwaridzana kwevatengi izvo zvino zvinogona kuwanikwa nevashandi vari mumatare akasiyana mukati mekambani yenyu.
Pane zvinhu zvitatu izvo kambani yako inobatanidza nevatengi vako.
- Front Office Vanoshamwaridzana - Izvi zvinosanganisira kubatana zvakananga nevashandi vako vane nevatengi vako iyo inogona kusanganisira foni, email, mhembere dzemaziso uye chiso nechiso chekukurukurirana.
- Dare Rekuchengetedza Mahofisi - Aya ndiwo maitiro anoshandiswa pakufambisa ehofisi yepamusoro, yakadai semari yekutengesa, kutengesa, kubhadhara kwevatengi uye kushambadzira.
- Bhizinesi Contact - Vashandi venyu vachabatana nevatengi nevatengesi kuburikidza nekutengesa mitambo, zviitiko zvebhizimisi uye masangano ekutengeserana.
Zvikamu Zvikuru zveRCM
CRM inogona kuputsika muzvikamu zvakasiyana zvezvikamu izvo vazhinji vatengesi vepurogiramu vakagadzira mapeji.
Kune chikamu chikuru, pane zvinhu zvitatu izvo zvakakosha pakubudirira kwehukama hwehukama hwekutarisira; Customer Service, Sales Force Automation uye Campaign Management.
Mabatiro evatengi
Nhare yebasa inoshanda mukambani yako inomiririra mberi kwehofisi yebasa inobatanidza nevatengi vako.
Aya ndiwo mabhizimisi matsva anobvumira kambani yako kutengesa zvigadzirwa nemabasa kune vatengi vako, taurirana nevatengi vako maererano nekushambadzira uye kutarisana neve mushure mekutengeswa kwebasa rinodiwa nevatengi vako. Kumwe kushamwaridzana nemutengi kwakanyorwa uye kuchengetwa mukati meCRM software iyo inogona kuwanikwa nevamwe vashandi kana zvichidiwa.
Sales Force Automation
Dhipatimendi rekutengesa kambani yenyu rinoramba richitsvaga mikana yekutsvaga nevatengi vatsva uye vatsva. Kutengesa simba kushandiswa kwekushanda kweRM software kunobvumira maqembu ekutengesa kuti anyore kusangana kwega nevanotengesa, zvinyorwa zvekubatana uye kana kutevera kuchidiwa. Izvi zvinogona kupa simba rekutengesa nehuwandu hwakanaka sezvo pane mukana muduku wekudzokorora kushanda. Kugona kwevashandi vari kunze kweboka rekutengesa kuti vawane ruzivo rwehutano kunovimbisa kuti vane ruzivo rukuru rwekukurukura nevatengi. Izvi zvinokosha apo vatengi vanobatana nevashandi kunze kweboka rekutengesa kuitira kuti vatengi vanopiwa hurumende yakanakisisa yevashandi .
Campaign Management
Dare rekutengesa rinoenda kune vanotarisira vatengi mune tariro yekukunda bhizimisi idzva . Nzira yakatorwa neboka rekutengesa inowanzotarirwa mumushandirapamwe, apo boka revatengi vakananga rinotarisirwa kubva pane zvakagadziriswa.
Ava vatengi vachagamuchira zvinhu zvinotarisirwa kutengesa uye kazhinji mitengo yakasarudzwa kana mazwi anopiwa sekutorwa. CRM software inoshandiswa kunyora mashoko emushandirapamwe, mhinduro dzevatengi uye kuongororwa kwakaitwa sechikamu chemushandirapamwe.
Popular Popular CRM Software
CRM software yakave yakakurumbira pamusoro pemakore makumi maviri ekupedzisira uye purogiramu yepuraneti yakave yakakurumbira panguva iyoyo. Siebel Systems yakatangwa naTomas Siebel zvakare muna 1993 uye yakagadziridza zvakakurumbira Sales Force Automation uye CRM pakatari. Muna 2002, Siebel akadzora 45% yemusika weRRM uye muna 2005 yakatengwa naOracle.
Epiphany yakatangwa kuzere panguva imwecheteyo seSiebel uye yakatanga iyo yakakurumbira modular CRM purogiramu. Epiphany yakatengwa neSSA muna 2005, iyo yaive yakazotengwa neInfor muna 2006. Epiphany CRM software ikozvino inotengeswa seInfor CRM Epiphany.
Salesforce.com inofambisa CRM michina iyo isiri yemaitiro software iyo yakaiswa kune muteresi, asi inopiwa pamusoro peInternet, iyo inowanzoendeswa kune software-as-a-service (SaaS). Salesforce.com yakatangwa muna 1999 uye iye zvino ine vatengi vanopfuura 55 000.
SAP , iyo inonyanya kuzivikanwa sevatengesi ve enterprise resource planning (ERP) software, inopa purogiramu yakakurumbira yeRRM. SAP's CRM michina inowanzotengwa nemakambani avo vatove SAP vatengi nekuda kwekusununguka kwekubatanidzwa.