Mutungamiri Mutsva na JR Hafer
Copywriter vs. Copyrighter
Kutsanangura musiyano pakati pe Copywriter uye Copyrighter kumunhu asiri munyori kunogona kuva basa rakashata. Asi iri nyore chaizvo apo tsanangudzo inotsanangurwa.
Kushandiswa kwekodzero ndeyekugadzirisa kushandiswa kwekuita umudziri wezvinyorwa zvepfungwa , somuenzaniso, nenyaya kana bhuku, iyo inopa chirango chepamutemo chekubatsirwa kubva kune rimwe basa .
Mune mamwe mazwi, idziviriro, nemutemo, kubva pakunyengedza kana kuba kune rimwe basa rekusika.
Iye zvino, kune rumwe rutivi, "Copywriter" ndomumwe anonyora kana kugadzirisa kopi kana zvinyorwa zvinyorwa zvekurarama, kazhinji yekutengesa inoita kana kutengesa zvinhu.
Copywriters vanokura zvinyorwa zvemasayiti, tsamba dzekutengesa, zvinyorwa, mabhuku, uye kugadzirwa kwemamwe verbiage kune ruzivo, varaidzo, dzidzo kana chimwe chimwe chinhu chinozivikanwa kumunhu. Zvigadzirwa zve copywriters zvinobata mararamiro edu nguva dzose.
Ndinogona kunge ndichitaura semunhu munyori wezvokutengeserana . Vanyori vezvekutengeserana kana vanyori vanyori vave varipo kubvira apo nyika yakava nekuverenga. Iwe unogona kuwana copywriters kana vanyori vezvokutengeserana muzviziviso, redhiyo, neTV, uyewo zvinyorwa zvakanyorwa. Zvikoro uye zvidzidzo zvekudzidzisa zvinotenderera pane zvigadzirwa kubva kuWorwwriters.
Kunyange zvazvo tichiwanzoreva kune vanhu vanonyora mabhuku sevanyori, vanoramba vachinyora kopi uye nenzira yakaoma zvikuru yezwi, ivo vanyori vanyori, zvakare.
Nhasi, kunyange zvakadaro, vanyori vakawanda vezvokutengesa kunyora kopi inogadzira zvishoma kudarika nguva inodya uye yakarongeka yemabhuku.
Vanyori vezvokutengeserana vezvekutengeserana uye vanyori vanozvipira ivo vanoita zvekutengesa vanyori vanonyora kakawanda chero ipi yepi ikopi yekuita mari. Kune rumwe rutivi, pane vanyori vanoshanda kune vashandi nemakambani uye makambani makuru.
Vanonzi vanoshanda Copywriters.
Kukurukurirana nezwi rakanyorwa kunogona kuva nzira inobatsira zvikuru munhu anogona kutumira mashoko akajeka uye akajeka kubva kune imwe nzvimbo kune mumwe munhu pasina kusanzwisisa. Icho chinotambudza zvakare uye chinopa huchapupu hwehupi iyo mashoko akaiswa. Iwe wakanzwa kangani shoko rokuti "Kana risina kunyorwa, hazvisizvo?"
Pakupedzisira, asi kwete, kunyorwa kwekodhi kunogona kuva basa rakakosha, kana mumwe achidzivirira chigadzirwa chake ane kodzero!
Mutori wenhau JR Hafer