Bootstrap Marketing Techniques Mudzidzisi Wega Wose Wemabhizimisi Anofanira Kushandisa

Mazano ekusimudzira bhizinesi rako duku nebhajhini shoma

Pfungwa yekutanga nekushanda bhadha-bhizimisi, bhizinesi rebootstrapped inyaya inopisa kwazvo, uye kwete kungofanana nevashambadzi vepamabhizimisi vakura. Mashoko akanaka ndeokuti haafaniri kutora makore gumi ekukwereta kuti utange bhizimusi rako ... kana iwe uchida kuisa munguva shoma uye gorofu gorosi. Zvechokwadi, zvinogona zvachose kuti usangotanga bhizinesi pane bhaotstrap bhajeti asi zvakare kukura bhizinesi rako nehuwandu hwekutsvaga.

Kutengesa ndechimwe chezvinhu zvakanyanya kufanana, zvakakwirira-zvinogona nzvimbo uko unogona kuwedzera bhaotstrap bhajeti. Pane nzira dzakasiyana-siyana dzaungawana izwi pamusoro pebhizimisi rako, pasina kushandisa zvakawanda. Heano maitiro mashanu ekutengesera mabhoti ekuti iwe unogona kusanganisa muchirongwa chako chokudhura nhasi.

  • 01 - Ita Zero Yako Email

    Imeyero yekutengesa inzira yehupfumi yekuramba yakabatana nevatengi vako, kukurudzira zvinhu zvako, uye kukurudzira chiziviso chechigadzirwa. Iri basa rekugara kwenguva refu risingazobvumi kutengesa pakarepo, asi kuvaka chinyorwa che email chiri chinangwa chebhizimisi chimwe chekuti bhizinesi rega rega rega rega rinofanira kuva naro.

    Nhanho yekutanga kuisainyorera yebasa rekutengeserana kwemaimeri rinozokubvumira kuti uwane nyore maateri e-mail, kutumira mharidzo inotarisirwa, uye tarisa mhinduro. Iyi pfupi mazita emasevisi ekutengeserana e-imeyili achakubatsira iwe kutanga kuenzanisa zvirongwa.

    Kana uchinge uine sarudzo yako panzvimbo, unoda kukurudzira vatengi vako uye vanogona kutenga vatengi kuti vanyora. Iwe unogona kuita izvi nenzira dzakawanda, kusanganisira:

    • Kupa hurukuro dzepachena mukutsinhanisa kwekunyora
    • Vimbise zvipo zvakanakisa uye zvidzidzo kune vanyoresa
    • Kutanga mwedzi wemwedzi tsamba yepa email
    • Kupa mazano chete, mazano uye mamwe mashoko kune vanyori

    Chinhu chinonyanya kukosha chokuyeuka nemumwe mushandirapamwe wekutengesa email ndewekuti iwe unofanira kujekesa izvo vanhu vari kunyora, vimbiso yokuti havazotengese kana kugovera ma email avo, uye kupa vanyori nzira yakajeka yekuzvidzivirira kana vakasarudza kuti havadi kugamuchira mharidzo kubva kwauri panguva inotevera.

  • 02 - Ziva Kuziva Vatengi Vako

    Chikamu chikuru chemhando ipi zvayo yekugadzira mitambo inonzwisisika zvakakwana pamusika wako. Kana iwe uchiziva uye unonzwisisa vatengi vako, zviri nyore kuti uvatengese zvavanoda uye vanoda. Uye kana iwe ukanyanya kutarisa zvinodiwa nevatengi vako, ivo vanowedzera kutenga kubva kwauri uye vanokutumira kune vamwe. Ichi ndicho chikonzero kutora nguva yekuziva vatengi vako isimba rekutsvaga maitiro ekutengesera.

    Pane nzira dzakawanda dzaungawana nadzo kuziva vatengi vako nekuvaratidza kuti zvinorevei kwauri. Heano mazano mashomanana kuti iwe utange:

    • Kumbira vashandi vehupirisiti uye vashandise muzvinhu zvekutengesa
    • Tumira vanhu vasati vatengesa mahwendefa uye zvimwe zvinokurudzira kuitazve bhizimisi ravo
    • Ita kuti kugutsikana kwekambani kugutsikane uye tarisa mitsva kuitira kuti iwe urambe uchivandudza bhizinesi rako
    • Tumira zvipo zvezororo kune vako vanonyanya kukosha
    • Unganidza mazuva ekuberekwa kwemazuva uye kutumira zvigoni kana zvipo zvakasiyana siyana gore rega rega
    • Ita chirongwa che "mutengi"

    Kunyangwe iwe ungave uri kutengesa kune boka guru, iwe unoda kufungidzira umwe neumwe mutengi mumwe nomumwe. Funga nezvomunhu oga zvake zvaanoda, uye iwe pachako iwe unotengesa mharidzo yako uye uswedzere kutarisa izvo zvido. Nokuita kuti vatengi vako vaone sevanokosha, uri kuisa danho rehukama hurefu.

  • 03 - Shandisa Social Media

    Kana usati watanga kushandisa shanduro yebhizinesi rebhizimisi rako, iwe unogona kunge usiri kurasikirwa nenzira inoshamisa uye ine mari inoshandiswa yekusvika pane chinangwa chevateereri. Haisi kungofanana nehuwandu hwemagariro evanhu ndiyo inova iyo inowanzoshandiswa pamakambani ekutengeserana, asi vatengi vako zvino vanoitarisira. Kana kambani yako isina bhizinesi Facebook peji , somuenzaniso, iwe unogona kunge uri kurasikirwa nebhizimisi rakawanda kumakwikwi ako anoita.

    Iwe zvichida unonyatsoziva nzvimbo dzekuchengetedzwa kwevanhu sezvakaita Twitter ne-Facebook uye wakaona mabhizimusi achishandisa masayiti aya kuti atore shoko pamusoro pezvigadzirwa nemishandiro avo. Asi nhepfenyuro yezvemagariro ndeye zvakawanda kupfuura Twitter kana Facebook. Pane mazana emaitiro aunogona kushandisa shanduro yehupfumi kukurudzira bhizinesi rako. Heano mazano mashomanana:

    • Tanga bhuroti rebhizimisi rako
    • Bhura kune mamwe mabhuku anowirirana nehurukuro yako uye mavoti pamishumo yebhurugi nguva dzose
    • Nyora mavhidhiyo ebhizinesi rako uye uzviise kune chiteshi chinonzi YouTube
    • Rondedzera bhizinesi rako paGoogle Places
    • Tanga mararamiro ebhuku rekuchengetedza yako yepaIndaneti
    • Gadzira nhoroondo yePinterest yebhizimisi rako rinojekesa zvigadzirwa zvako, mazano kana zvimwe zvinhu

    Neyese mitambo yemashamba ekubudisira zvinhu, ita nechokwadi kuti iwe unotora nguva kurondedzera zvinangwa zvako nekugadzira chirongwa usati wapinda mukati. Inogona kunge yakakurumidza uye iri nyore iri pakati, asi haugoni kudonhedzana kana iri pakurongeka zvakanaka , strategic approach.

  • 04 - Ipa Chinhu Chiri Kure

    Munhu wose anoda kuwana chimwe chinhu nokuda kwemahara, saka kupa sampuli kana freebie kunogona kuva nzira yakanaka yekukwezva vatengi vatsva . Kune nzira dzakawanda dzaungaita izvi, kusanganisira:
    • Kupa zvibvumirano kana sampuli sekuvonga apo vatengi vanyoresa tsamba ye email yako
    • Anomhanya mumakwikwi anopa chibereko kune uyo anokunda
    • Kugadzira tele teleferensi yekusununguka, webinar kana musangano wemoyo pamusika wako

    Chinhu chimwe chinofanira kuchengeta mupfungwa ndicho kukosha kwechinhu kana muenzaniso iwe uri kupa. Iwe unoda kupa humiriri hwemabhizimisi ako kuitira kuti iwe uwane chinhu chesununguko chive chepamusoro-soro, chakakosha uye chakakosha, kwete chakanaka. Iwe unofanirwawo kuve nechokwadi kuti hausi kupa zvakawanda; chinangwa che "tora" iyo inoita kuti vatengi vako vanoda zvimwe.

    Kana kusununguka kusina kunaka kwebhizimisi rako, unogonawo kupa nguva yako nenzira inokurudzira marashi yako. Funga kuronga chiitiko cherudo, kupa nguva yako uye unyanzvi hwepro bono kune isiri purofiti, kana kunyange kutsigira timu yemitambo yemunharaunda.

  • 05 - Go Grassroots

    Dzimwe nguva, hapana imwe nzira iri nani yekusimudzira bhizinesi rako pane bhajeti pane nzira yakasikwa-yekubuda mumugwagwa uye kutaura nevanhu. Kunyange kana bhizinesi rako riri paIndaneti, iwe unenge uine hutano hwemunharaunda nemamwe mabhizinesi edzimba, uye uwedzere mabasa ako ekutengesa kusanganisira mabhizinesi iwayo anogona kuva nzira yakanaka yekuvaka rutsigiro.

    Imwe yenzira dzakajeka dzekuwedzera huwandu hwemunzvimbo yenyu ndeyokubatanidza Chamber of Commerce kana mamwe masangano emasangano emunharaunda. Zvadaro, kana waita, iwe unoda kugadzirirwa nepamusoro yepamusoro yepamusoro uye mapeji ebhizinesi usati watanga kushandura.

    Heano mamwe mazita mashomanana ekutsvaga mazano ekutengesa:

    • Kutanga kubatana kwebasa nebhizimisi rinowedzera
    • Co-kutsigira chiitiko kune rimwe bhizinesi rekuno
    • Shandisa kushambadza kushambadzira (shati, hats, zvikwata) zvekusatendera "on-the-street" kukurudzira
    • Shandisa chiratidzo chekufamba nenzira yepamigwagwa kuti usimudzire zvikwereti zvako uye mazano