Wedzera ruzivo uye uwedzere nheyo yako pasi nekuchinja uku.
Sigmon, munyori webhuku, Six Steps for Creating Profit , anotaura kuti inenge zvikamu zviviri kubva muzvitatu zvemabhizimisi mashoma kana kuti haana kuita purogiramu gore rakapera kana kuti akakundikana kuwedzera purogiramu yavo kubva gore rakapfuura.
Nhasi, Sigmon iri kugovera maitiro mashomanana ayo mazano mashoma vadzidzisi vebhizimisi vanogona kutora kuderedza mari, kuwedzera purofiti nekuvandudza miganhu yavo yepasi.
1. Shandisa nzira dzekushandisa.
Iwe unoda kuwedzera kutengesa kwepamusoro nekuderedza mari . Kuti uwedzere kutengesa kwako, edza kutengesa-kupa zvivako zvitsva kana zvinhu zvinowedzera zvipo zvako zvezvino (zvakadai sechiropractor kutengesa mavitamini). Isa kuhukama-based based sales model inoita kuti vatengi vadzoke kwauri-kupa mishonga yegore negore kana yegore remabasa, kana bhomba yekushanyira pamutengo usinganzwisisiki (sezvikamu zvakasiyana-siyana zvekutambira gym 10). Imwe shanduko yekushanda inogona kuwedzera purogiramu inokurudzira vatengi vatsva kuti vaedze chigadzirwa chako neinzvimbo dzakasiyana-siyana, mazororo, kana nguva dzenguva shoma.
Paflip side, kutora mari, edza kuongorora mabasa ako ekutungamirira. Pane mabasa aunogara uchikwanise here kubudisa kana kubvisa kuitira kuti uchengetedze mari?
Ingadai iri mari yakawanda-inoshanda here yokubhadhara rubatsiro rwemaawa-ega panzvimbo yevashandi venguva yakazara kuti vaite mamwe mabasa aya?
2. Ramba Uchioneka uye Wakabatanidzwa.
Accreditations, mabhizimisi, uye zvikwangwani-zvebhizimisi rako kana kune vashandi mumwe nomumwe-zvinogona kukutsaura kubva pamakwikwi ako. Tora mukurumbira wako paIndaneti , uchishandisa vhidhiyo yehupenyu, webhusaiti yako, uye blog kuti ubatane nevatengi uye uite zvibvumirano zvakasimba .
Shandisa chiziviso kugoverana nemamwe mabhizimisi emabhizimisi, tsvaga nzira dzekushandisa kutengesa kutengesa, uye kushandisa zvigaro zvekubatanidza zvishandisi kutengesa vatengi vatsva panzvimbo yako. Bvisa mararamiro, zvisingabatsiri zvibvumirano zvingave zvichikukwezva iwe pasi.
3. Kuwedzera Mari Yako Inokwira.
Imwe yenzira dzakanakisisa dzekuwana mari yakagadzikana yekuyerera ndeyekupa vatori vekare vasati vabhadhara kana zvirongwa zvekubhadhara zvinoenderera kune vatengi venyu. Somuenzaniso, pane chikamu chekubvunzurudza chimwe chete pa $ 125 paawa yezuva rakakwana, taurira chipo chako uye uvape purogiramu yekuchengetedza kwemaawa 20 pa $ 100 paawa. Kunyange zvazvo chiyero chako chemaawa chingave chiri chiduku munyaya iyi, iwe uchange uri kubhadhara mari yakawanda yemadhora, uye uchivhara mutengi wako kune imwe nguva yakagadzirirwa.
Pakutanga, izvi zvingaita sezvisingabatsiri, asi zvinosimbisa ukama uye inochengetedza suo rakazaruka kune rimwe basa. Zvibvumirano zvekugadzirisa zvemabhizimisi ezveshumiro zvebasa ndeimwe nzira yekugadzira ruzivo rutsva rwemari.
4. Kurongedza Kutarisira Mari.
Vashandi vako vanobudirira sei? Unotungamira vangani vatengi ? Iwe uine chikwereti chakadii mumabhuku anogamuchirwa? Mibvunzo yakaita seyi inoda kupindurwa pakarepo, uye kuti uite kudaro, unoda kushandura bhizinesi rako.
Gadzira hurongwa hwevashandi kuti vawane uye kuwedzera dheta, chengetedza ruzivo rwenhese nekugadziriswa, uye iva nechokwadi chekuvaka mushure me-office time time (kutarisira maakaunti ako nebhizimisi rako) kupinda mubhadharo yepurojekiti yako, maawa eawa imwechete, kana zvikwereti zvinopfuurira. Automation ichabvumira bhizinesi rako kuti rishande zvakanaka, uye richabatsira vashandi vanoita zvakaderedzwa vanoita mamwe mabasa ekupedzisira ehofisi.
5. Simudza Marketing Bar.
Nzvimbo dzekugadzira mitambo dzaishandiswa kureva kunamatira uye kubata. Iye zvino, kutengesa kune zvose pamusoro pemazuva ano. Ipa bhizimisi rako nguva pfupi kuburikidza neIndaneti mitambo kusanganisira Facebook , Twitter, YouTube, uye LinkedIn.
Gadzira misangano yeboka, kutengeswa kwekutengesa, uye kukurudzirwa kwepamusoro uchishandisa webinars. Kugovera zvidzidzo, madhesi, kana zvidzidzo zvitsva zvese sebhuccasts kana podcasts kuitira pakarepo download. Edzai zvose zvamakatengeserana kuti muone kuti ndeipi iyo inodhura-inoshanda.
Iwe unogona kuita izvi neCall Relationship Management (CRM) sarudzo yepurogiramu yakabatanidzwa neakaunti yako inogamuchirwa.
6. Ita Munhu wese Mutengi.
Kubva pane foni kuenda kune email kune zviso zvakatarisana nemisangano, mushandi wese ane mukana wekuparadzira shoko rekambani yako nekuita mune zvingaita zvekutengesa-kuita maitiro. Munhu wose anoda kupinda mukati kuti abatsire: kuderedza mari, kutengesa, kutengesa pawebhu, kutengesa, nezvimwewo.
Kana iwe ukwanisa kuwana vashandi vako vachiita mari uye vachikurudzirwa kutengesa shoko rako nekukurudzira kuzvimirira, kuburikidza nemasvingo, misangano, misangano yemasikati, uye webinars iwe uchava zvakanaka munzira yako yekuumba sangano rakavakirwa kuzere nekuwedzera mari.
Yeuka, inopa zvikomborero kubhadhara vashandi vako vanotsvaka kutsvaga dzidzo, kana vanoita imwe mimwe mienzaniso yekumirira kambani mukati nokunze kwebasa.