The Best Tools neSofemiti Kubatsira Vanovaka uye Vanopindirana Vanobudirira
Kune makambani akawanda ekuvakira, iwe webhusaiti yako ndiyo gateway mukutengesa. Vakawanda vanogona kutenga mabhizimisi vachagumburwa pawebsite yako kubva kuYelp kana Google Maps, asi ndiyo nzvimbo yako iyo ichavavimbisa kuti bhizinesi rako rinofanirwa nenguva yavo.
Joe Sullivan, mutungamiri wekutengesa uyo anonyanya kugadzira zvinotungamirira kumakambani emabhizimisi, anonyora, "Ini ndinopupura ndakashaya mikana yekusimudzira bhizinesi mumakambani ekuvaka nguva yose. Uye mudzi wechinetso ndichokushaikwa kwekuenzanisa pakati pekutengesa nekutengesa. "
Iwe unogona kunge uchidurura nguva nekushingaira muhutano hwako hwemagariro evanhu, mazita ekuchengetedza, uye kushanda maonesheni ezvokutengeserana, asi kutengesa kwako kungasave kushandura mumutungamiri mutsva.
Webhusaiti yako ndeimwe nzira yekushandura iyo.
Mune imwe nzvimbo yebhuku, Joe Sullivan anovhiringidza kuti vanhu vanotarisa sei vatapi vekuvaka. Akasika urongwa hunoratidza kuti kazhinji vanhu vari kuUnited States vachitsvaga Google mwedzi wega wega nemamwe mazwi makuru ekuwana makambani uye makambani ekuvaka. Izvi ndizvo zvaakawana:
- Makambani makuru epamusoro: mashekeri 1600 eSvondo nevhiki
- Bhani yakagadzirwa: 14 800 svondo rekutsvaga kweUnited States
- Kugadzirisa kwekona: 60 500 kuUnited States kutsvaga
- Makorokari ekugadzirisa mapofu: 8100 US mwedzi dzinoongorora
- Vashandisi vegetsi: 60 500 kuUnited States kutsvaga mwedzi
Ichokwadi ndeyekuti vanotengesa vatsva vari kutsvaga mhinduro yekugadzira paIndaneti . Uye paInternet, webhusaiti yako ndiyo yakanakisa motokari yevangangodaro vatengi kukuwana iwe uye pakupedzisira unopinda mazano ako.
Asi kana vakangoenda pawebsite yako, unovhara sei chibvumirano?
Nhanho shanu dzekuwedzera Mazho
1. Kunzwisisa Vateereri Vako Vanotarisira
Vanhu vakawanda kwazvo vanoti "tsvaga misika yako," pasina kupa chero matanho ekuita. Kutanga, funga nezvezera, gender, nzvimbo, nemari yemhuri yauchashanda nayo. Ratidza kuti zvivakidzani zviripi-uye-kuuya uye izvo zvizvarwa zvekugara izvi (somuenzaniso, muChicago, iwe unenge uine vakasiyana zvakasiyana nevateereri muHyde Park vachienzaniswa naEvanston).
Kana uchinge waziva kuti chinangwa chei vateereri vako chaiye, unogona kutanga kupa rudzi rwezvinhu zvavanoda, kubva kwavanenge vakananga kunze kwekune dzimwe nyika kune mamwe mavara anovakwezva. Izvi zvinonzwisisika ndezvivako zvekuvaka nekusika marashi yako newebsite.
2. Ita Zvinangwa
Iwe webhusaiti yako inofanira kunge iri chikamu chekutengesa kukuru uye hurongwa hwebhizimisi. Unoda kuwedzera kutengesa here? Nenguva yakawanda uye nei? Unoda kuwedzera chiziviso chako chechiratidzo? Iwe uchaziva sei kana iwe wapfuurira? Kupindura mibvunzo iyi-uye kuisa zvinangwa zvekambani yako-kuchabatsira kugadzira izvo zvinowanikwa pawebsite yako.
3. Ipai muIndaneti Yakanaka
Ngatitarise dzimwe nzvimbo dzekuvaka dzinovaka kubva kuNutter Custom Construction, BCCI Builders, uye All America Construction.
Zvose zvitatu zvemawebsite aya anotaridzika uye ane unyanzvi-mikana yekuyaruka kwomuvakidzani womuridzi wekugadzira masayiti aya pasina rusununguko kune rimwe. Vakatorawo kuve kwekushandiswa kwepaiti zvakanyanya.
Dzimwe nzvimbo dzekuvaka, saAllington Builders, Budget Construction Company, uye Mickey Simpson LTD vane simba rekuita-ku-chiito uye inowanikwa pakarepo nhamba yefoni. Basa ravo riri nyore kuwana nekuti hapana mubvunzo wekuti makambani aya anonyanya kuitei.
Zvose izvi nzvimbo dzakatora nguva yekusarudza aesthetics inoratidza basa ravo. Semuenzaniso, mumwe munhu anoshanyira Nutter Custom Construction anokukwazisa nokukurumidza nesadhidhiyo yepamusoro-soro, mifananidzo-yekutora-inotorwa. BCCI, kune rumwe rutivi, inoshandisa minimalism kune zvakakosha-nzvimbo yayo yakanaka inotungamirira muoni kuburikidza nezvikamu zvakasiyana-siyana zve "Who We Are" uye "Maitiro Atinoita Sei."
4. Blog Sezvinoita Bhizimisi Rako Rinotenderera Kwaro
Chinhu chimwe chete kuva newebsite. Ndiyo imwe mhuka yose inotarisa paGoogle uye inotungamirira vatengi vanogona kuvhara kutengesa. Zviri kuitika mabhurogi nekudhinda ndeimwe yenzira dzakanakisisa dzekusimudza mararamiro ako eGoogle nekukwezva vatengi.
Pasinei kana iwe uri kunyora zvinyorwa iwe pachako kana kuhaya munyori wenyaya, iva nechokwadi chokuti uri kunyorera vanhu chaivo, kwete yejini injini. Ita Content Marketing Institute inonyatsoratidza kuti, "Nyora zvinyorwa zvinokurudzira pamusoro pezvinhu izvo vavariro yako vateereri vaifarira zvikuru."
SEO, kana kutsvaga injini yekugadzirisa, inobatsira kuti vadzidzisi vanogona kukuwana sei. Iva nechokwadi chokuti zvinyorwa zvako zvinosanganisira mazwi ekutsvaga angakwezva vatengi. Zvimwe zvinogona kuitika zvinogona kusanganisira:
- 14 Gorgeous Granite Kitchen Remodeling Mienzaniso
- Nzira Yokusarudza Muchengeti Akanaka Anodzokorora
- Zvinhu Zvishanu Zvaunoda Kuita Usati Wachengeta Imba Yako muFiladelphia
Nyaya yacho inoramba ichienderera mberi. Asi chii chinobatanidza nyaya idzi dzose pamwe chete ndeyekuti dzinobatsira uye dzinokwezva vatariri avo zviri pachena pamusika kuti vagadzirise imba yavo. Kunyanya kuchinyorwa uye kumashure kwaunowana, kuwedzera kweGoogle kukuona iwe sechinhu chinokosha. Nokufamba kwenguva, peji yako ichava yakakwirira uye vamwe vanogona kunge vakakwanisa kukuwana.
5. Vhura Kutengesa
Mushure mokuita matanho ari pamusoro apa, pane zviyero zviviri zvekupedzisira mabhizimisi emabhizimisi vanogona kutora kuti vasimbise chikamu.
Tanga nekuvapo.
Mashoko ako ekutaurirana anofanira kuva chikamu chemusoro wako; usaita kuti mukana wako wekambani anyeke pose pose pawebsite yako kuti aedze kukubvunza mubvunzo. Zvichiri nani, shandisa mararamiro ehupenyu. Isu tose tinoziva kuti kuvakwa ibhizimisi uye rakaoma-bhizinesi-mimwe mibvunzo inonyanya kuenderana nebasa ravasingagoni kutarisira kunyorerwa mu FAQ. Kupa mararamiro ehupenyu unobtrusively inobvumira mukana wako wekwereti kutsvakurudza basa ravo pasina kuvhundusa kure ne-overly-aggressive sales pitches.
Pakupedzisira, iva nechokwadi chokuti kudanidzira kwako kuita chiito kwakajeka. Chikumbiro chekuita chinotanga iwe unogona kukwanisa kubhadhara mukana wekutendeuka unogona kuendesa kune chibvumirano chitsva. Iko kudanwa kune chiito kunogona kunge iri pop-up, bhatani, kana fomu shoma pawebsite yako kuitira kuti iwe ugone kuwana hutano hwemashoko kubva kune vanotarisira vatengi paIndaneti. Zvinyorwa zvakananga zvakadai sekuti "Tsvaga Kushandurwa Kwepachena" kana "Ronga Purogiramu Yekugadzira" inoita zviri nani kudarika mazita-kuita-zviito zvakadai se "Contact Us" kana "Kumbira Zita Rokuwedzera."