Nehurukuro iyo tateguru yevanhu vakawanda vanoda kutora $ 40 mamiriyoni kuti vatsigire kukura kwayo, svondo-svondo Slava Rubin akatsanangura manzwiro evanhu vakawanda-uye nzvimbo yake kunyanya, vakanga vachivandudza hurumende.
Chikonzero chekuti takatanga Indiegogo muna 2006 ndechekuti takanga tagumburwa tichiedza kushandisa mari tichishandisa Indaneti. Takafunga kuti, 'Sei zvakange zvichiitika kuti kugona kwekodhi kwaigara kuri pamusoro pomuchengeti wegedhi?' Kunyange zvazvo mamwe maindasitiri akanga atove ari kudzvinyirirwa. Saka, takauya nechinangwa chepuratifiti kuti iwe unogona kusimudza chero mari yakawanda kune chero pfungwa. (Chinobva: TechCrunch)
Indiegogo kutanga
Indiegogo yakatangwa nevatangi vatatu muna 2007 uye nhoroondo ndeyekuti mumwe nomumwe akaedza kuunza mari yechinhu chavakada uye haana kubudirira (inobva). Saka, Danae, Eric, uye Slava vakabatana kuti vaumbe Indiegogo, nzvimbo yevanhu vakawanda inoshandiswa iyo inoita kuti vanhu vape mari nyore nyore kumapurogiramu avanofarira kutsigira.
Indiegogo nenhamba
Nekutarisa kwekutanga pakubatsira vanoita mafirimu vanozvimirira mari mari yavo, Indiegogo inoshandiswa zvakanyanya nevashambadzi vemarudzi ose. Kunyange zvazvo Indiegogo inogona kuve yakabatanidzwa nezwi rokuti 'crowdfunding', pakupera kwegore ra2013, zvichida ndiro rechipiri chikuru chevanhu vakawanda vari pasi pose.
Kusiyana neKickstarter, munda wekutonga maererano nemadhora akakwidziridzwa kumapurogiramu evanhu vakawanda, Indiegogo haisi kubudisa pachena dhiyabhorosi yaro. Asi izvo hazvina kumisa vamwe vanofarira mablogiki kuti varege kuzviongorora.
Maererano neizvi blog, iyo yakashandisa software kuti inyorese iyo basa revanhu vakawanda, Indiegogo rine:
- zvinokwana makumi mana nemakumi mana nemakumi mana nemakumi mashanu emakwikwi emarudzi
- kubudirira kwezinga re 34%
- yakasimudza $ 99 mamiriyoni kubva pamakambani akabudirira
- 40% emadhora ayo IGG yakakwira yakagadzirwa kubva kumakwikwi akakura kudarika $ 100,000
Indiegogo uye kuti yakasiyana sei neKickstarter
Izvo zvinopera, apo iwe unotarisa kuIndiegogo yekushanda nhamba, kuti nzvimbo yevanhu vakawanda inobhadharwa inokwidziridzwa kwepamusoro (mapurogiramu haasviki pane zvavanoda mari) kupfuura Kickstarter.
Izvi zvinogona kuonekwa kune chokwadi chokuti Indiegogo haina mvumo yekugadzirisa nzvimbo - inobvumira mabhizimisi kubva kumativi ose enyika kuti vawane mari yemishonga yavo. Nzvimbo yacho hainawo kusarudzwa kana iri pakusarudza kuti ndeipi mapurogiramu uye rudzi rwemapurogiramu anotanga kupa mari pachikwata chako (chitubu).
Chimwe chezvikonzero izvo Indiegogo yakawanda zvakakundikana pamakambani ndeokuti nekuti vanobvumira munhu kuti atange purogiramu. Indiegogo inoisa nzvimbo dzisina kukwana, uyewo hazvina
Mamwe emishandirapamwe yevanhu vakawanda yeIndiegogo yakawanda
- Ubuntu Edge ($ 12,8 Mamiriyoni): Bhuku reUbuntu Edge crowdfunding campaign ye Indiegogo pamwe chete nevatori vanopfuura 20 000 vanobva kunyika 63. Vose vari mukati, mhirizhonga iyi yevanhu vakawanda inotarirwa ne $ 17,000 muzvipo paawa. Nenzira, iyo huru yairo imwechete yaiva $ 80,000.
- Canary Home Security ($ 1.9 Mamiriyoni) : Iyi mudziyo wakachengeteka wekuchengeteka kwemusha unotarisa zvinhu zvose kubva pakufamba kusvika kuhushisa kusvika kunhuhwa kunokwidziridza madhora maviri emadhora kuInegogo. Vanhu vanopfuura 7000 vakabatanidzwa pabasa iri.
- Scanadu Scout ($ 1.6 mamiriyoni) : Scanadu Scout isinganzwisisiki yehutano hunoita kuti zviratidzo zvevanhu zvive zvinokosha kune mafoni. Uyu mushandirapamwe wevanhu vakawanda waiva nevatori vanopfuura 800 pamwe nevamwe vabatsiri vanopa mari inopfuura $ 10 000 uye 26 vavo vari kutsigira mushandirapamwe vane mari inopfuura $ 700.
- Kurumidza Hive ( $ 12,48 Mamiriyoni ): Mvura inoyerera inoita kuti kukohwa uchi kuve nyore nyore kune muchengeti weyoyo uye zvakanyanya nyore nyore nyuchi. Uyu mushandirapamwe wevanhu vakawanda weIndiegogo unoshandisa nguva inofadza chaizvo iyo inowanzoita kuti kukohwa uchi kuve nyore uye kuzarura bhucet.
Kuti uwane urongwa hwemakwikwi evanhu vakawanda veIndiegogo, tanga pano.
Indiegogo inotora kuwanda kwevanhu vakawanda
Sezvo mutemo weUnited States pamusoro pevanhu vakawanda unoramba uchichinja. Indiegogo iri kugadzirira kutama kubva pakugonesa mubayiro wevanhu vakawanda uye kuongorora zvakadzama kuwanda kwevanhu vakawanda.
Izvi zvinoreva vatsigiri havagoni kungotenga chigadzirwa chaicho chaicho chaicho, asi nekubatana kwevanhu vakawanda, vatsigiri vanova vatengesi chaivo. Saka, kana chipfeko cheVR chakabudirira, Oculus Rift, chichitengeswa ku Facebook nokuda kwe $ 2 bhiriyoni, vanhu vakawanda havangasarwi nechetsetse, asi vatsigiri vaizova nenhengo yekambani uye purogiramu kana kambani yakatengwa.