Verenga pamusoro pebhizimusi rinonakidza rine dzimba idzi
Kusiyana nemafungiro evanhu vakawanda, kutengeswa kunenge kune zvakawanda zvinopfuura kungoita kuti vanhu vave nechokwadi chokuti vanofanira kutenga chinhu chako. Izvo zvakanakisa kutengeswa mavens haisi vashandi vekutengesa kana vatengesi: ivo vanhu vanobatanidza vanhu nemishonga uye maidiro avo zvavanoda nenzira inoshanda uye inoshanda kune vose vanobatanidzwa. Kutengesa kunoda kunzwisisa kwepfungwa dzepfungwa, hongu, asiwo pamusana pekuti nei vanhu vachiita zvisarudzo zvavanoita. Kutengesa kunoda kukwanisa kuzviisa pangozi - uye kuziva kuziva njodzi dzingakosha kutora.
Kutengesa kunoda kunyatsonzwisisa chigadzirwa chako uye zvekukwikwidza kwenyika. Kutengeswa kunoda kuve nekunyatsonzwisisa uye kuonga kwe data nedhigirii nzira yekuyera kubudirira. Marketing inoda kudzosera, kana dzimwe nguva, kuveza gungwa idzva zvachose. Uye kune munhu mumwechete uye nekambani yakafanana, kutengesa kunotsigira pakuvandudza nekuchengetedza nyaya inofadza asi inotendwa. Unoda rubatsiro rwekugadzira yako here? Iwe uchave wakanyatsofamba munzira yako yekuziva unyanzvi hunyengeri hwekutengesa nemabhuku aya.
Zvakanakisisa Kwazvo: Blue Ocean Shift: Beyond Comping
Bhuku iri maoko-pasi rimwe remabhuku mabhizimisi akakurumbira amuchaverenga. W. Chan Kim naReneée Mauborgne vanokudzidzisai kuona nzvimbo yose yebhizimisi semukana wemikana - uye nzira yakanakisisa yekupinza mukana wako wekutonga iwe pachako gungwa rakasiyana pane kugumburwa pamusoro pevamwe vanhu vose. Iwe unodzidza kuona kutengesa zvishoma semakwikwi nevamwe uye zvimwe zvekukwikwidza kuti zvive zvakanakisisa sangano rako richave. Kwete izvozvo chete, asi bhuku rino richakubatsira iwe kugutsikana neboka rako kuti hausi mapenzi - uye kuti nzira iyi inzira yekukunda. Iyi shanduro yemazuva ano ine mienzaniso inoshamisa kubva kuvatungamiri vane simba mundima dzakasiyana-siyana vakashandisa nzira idzi kuti vashandise kubudirira.
Yakanakisisa Pakudzidza Kwatingaita Njodzi: Kushandura Nguva Pfupi: Kuwana Mukana
Zvinowanzotaurwa kuti iyo yakanakisisa yematombo ndiyo mhando yaunozviitira iwe pachako, uye bhuku rino rinosenderera mune izvo zvinopesana. Panguva imwecheteyo iyo Frans Johansson inoratidza kuti kubudirira kwakawanda zvakashata pane vazhinji vedu vanobvuma, iye anotaurawo matanho anoverengeka anokosha ayo vanhu vanogona kutora kuti awedzere zvikuru maitiro avo ekubudirira. Bhuku rino richakudzidzisa kuti utenderere mukati mokuchinja uye "aha!" Nguva dzehupenyu hwezuva nezuva. Ichakudzidzisa simba rekubatanidza uye kutora kufema kubva munyika yakakupoteredza. Asi kazhinji, bhuku rino richakudzidzisa kuti unobatanidza sei-zvakakosha mabheti mukambani yekutsvaga kwekambani yako uye ichakuita kuti iwe uite saizvozvo ndiyo nzira yakanakisisa yekuzvigadzirira kuti ubudirire.
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Kana iwe wakarayira dare rewaini asi wakagamuchira zvinomwe zvebhodhoro gumi nemaviri, iwe ungangodaro wakatsamwa. Uye zvakadaro, kakawanda, vatengesi vanobhadhara zvinhu zvisingamboiti kune vanotengesa. Pinda kugoverana kushamwaridzana: chirevo chinobva pane pfungwa yokuti iwe unofanira kungofanirwa kubhadhara zvikomborero zvinogamuchirwa zvaunowana kubva kumushandirapamwe wokudhinda. Nhamo, inzvimbo yakaoma uye isinganzwisisiki yekudhinda, asi bhuku raRobert Glazer riripo kuti rikubatsire kunzwisisa dhizimusi iri-yakadzika, kubva kwarinotangira nhau kune kuti ingashandise zvakanakisisa sei iwe pachako zvido zvekutsvaga. Glazer anosimbisa kwete chete mhinduro inowanikwa yekubatana kwekudyidzana asi hukama hunobatsira hunobva pakutora hukama hwepamberi nguva nenguva.
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Kuuya kwemagariro ehupfumi kwakaita kuti basa rega roga rokutengesa rive rakaoma zvikuru. Nhasi, munhu wose ari kubva pakona yekona kusvika kune zvigadzirwa zvemarudzi makuru zvinotarisirwa kubudisa mavhidhiyo anotyisa, maviral listicles nezvimwe zvikamu zvinotengesa vatengi uye vanotengesa vatengi - uye zvinogona kuita zvose zvinonzwa zvakanyanya. Iwe usati wafunga nezvekutanga kutama musoro wekutanga muzvinhu zvakashata zvekugadzirwa kwezvinhu, kana kuti usati waita kuwedzerwa kwehupenyu hwako huripo, tora maminetsi mashomanana kuti uverenge bhuku raMichael Brenner uye bhuku raLiz Bedor. Ichakudzidzisei maitiro uye nei zvinyorwa zvekutengesa, kuenzanisira mari dzinosanganiswa, uyewo kuti ungayera sei kubudirira - kushandisa shanduro mafungiro panzvimbo yezvinyorwa zvisinganzwisisiki.
Zvakanakisisa Zvokuzvitengesa: Munhu wese anonyora
Kana zviri nani zvakanyanya, uye kana iwe uchizviziva kana kwete, munhu wese ane chiratidzo mazuva ano. Zvinhu zvose zvaunoshandisa pamasangano evanhu, kubva pa Instagrammed pic ye tacos yawakanga uchitora usiku hwekudya kwekudya kwemazano ekutaurira iwe uchizvikudza pamusoro pa Linkedin, imwe neimwe yaunofunga pamusangano wekushamwaridzana inonyanya kushambadzira-uye kunze kwekunge iwe uchiziva kuita Zvakanaka, izvo zvinogona kuva zvinotyisa! Chikamu chakajeka chebhuku rino naAnn Ann Handley, kwatiri, ndechekuti inotsigira kuti kunyange munyika umo chinhu chinonyanya kukosha chatinokurukura neshamwari "lol," zvakanaka kunyora nyaya. Pasinei nokuti uri CMO kana muridzi webhizimisi, zvinyorwa zvaunonyora zvinomiririra marashi yako, saka zvakakosha kudzidza kuti unyore zvakakodzera sei - uye kuverenga bhuku iri inzvimbo yakanaka kunotanga.
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Pane zvikonzero zvitatu izvi bhuku rinoita runyorwa rwedu, uye wekutanga ndeyekuti webhusaiti yakafanana-yewebhu yeTimber Ferriss yakavaka pamusoro pekubudirira kwechinguva ichi inzvimbo yepfuma kune rimwe boka rekutengesa. Chechipiri ndechokuti chero munhu upi zvake anogona kugutsikana (con?) Vashandi vake kuti vafunge kuti $ 5 / awa mubatsiri vanoita unhu hwakanaka hwebasa sevari kuripa iye zviri pachena kuti munhu oga anotengesa guru. Uye chikonzero chechitatu ndechokuti, sezvinotishungurudza kuti tizvibvume, kuti Ferriss angangova pane chimwe chinhu.
Zvakanakisisa Zvokubatanidza Simba reGigata Data: Kunze Insight
Tiri kurarama munyika umo tine ruzivo rwakawanda pane zvedu kupfuura kare - uye izvi zvinoita kuti zvive zvakakosha zvikuru kunzwisisa kuti sei uye sei uye nei uchifanira kuishandisa pakuronga kwako. Kusiyana nemazuva ekare atakange tisingakwanisi kuwana maoodles emitemo yekunze, sarudzo yanhasi inoda kutarisa kunze kwemashamba emukati uye kupinda mudenga digital datasphere. Mune bhuku iri, Jørn Lyseggen inokudzidzisa kuti ungashandisa sei kubudirira uye kukundikana kwevamwe - kusanganisira mazita makuru zvakadai seApple, Facebook uye kunyange Mutungamiri Obama - kutungamirira hurongwa hwako hwekutengeserana kwechikwata chako kana sangano.
Unhu hwakanakisisa Kudzidza: Upenyu hwe PT Barnum
Titeererei pane iyi: kunyange kana makaona Mukuru Mukuratidza kare, pane zvakawanda zvokudzidza pamusoro pekutengesa kubva muupenyu hwe PT Barnum. Munhoroondo iyi, Mr. Barnum pachake anogovana zvakavanzika zvekuvaka kwaakaita chiziviso chakakura kupfuura zvimwe zvose munhau - zvakanaka, kunyanya chikuru chinonzi brand pane yekutanga yeTrump. Kubva pane zvipfeko kusvika pfuma kusvika kune chinhu chose chinokwira mumoto, nhau iyi ichakurudzira iwe, inofadza iwe, inoita kuti iwe ucheme ... uye kukudzidzisa iwe zvakavanzika zvemufananidzo wezvigadzirwa zvemunhu kubva kune imwe yezvenyanzvi dzokutanga mumhizha.