Chikonzero nei Vateereri Vakaparadzana, uye Zvaunogona Kuita Nezvo
Uye kana iwe usati uri paredhiyo nhau, hauoneki kune vateereri vakasiyana vanotendeuka paredhiyo nhau kana nguva yavo ichitsvaira uye inotyaira kushanda.
Mukushamwaridzana kwevanhu vose , pane nguva dzose kuve nechisarudzo kumapepanhau.
Zviri nyore kuona kuti sei. Vakawanda vadzidzisi vakatanga sevanonyora vanyori venhau. Mapepanhau anoonekawo. Iwe unogona kubata nyaya mumaoko ako.
Iwe unogona kuikonzera kunze nekasi uye kuita mapepikopi, kana kugunzva kucheka-uye-kuisa uye kutumira nyaya kumushandi wako nevashandi.
Zvakanyanya kuoma kutora audio audio kubva kune redhiyo nhau kana vhidhiyo yevhidhiyo yeTV. Zvivako - kunyanya radio stations - broadcast all day. Havana nzvimbo yevavha kana basa rekusununguka rekuchengetedza nekuchengetedza magetsi ose emavhidhiyo nemavhidhiyo.
Ini ndinotaura izvi saimbova mutori wenhau uye newsprint ichiyerera mumumvuri wangu. Uye ndezvechokwadi kuti mapepanhau anowanzoputsa nyaya dzinofanirwa kuvhara terevhizheni nemavhidhiyo. Haisi chakavanzika chokuti vhidhiyo neveTV vanoverenga mapepa emangwanani apo vari kutsvaka zvinhu zvokuzadza kuparidzirwa kwezuva nezuva.
Vateereri Kupatsanurwa
Dambudziko nderokuti vanhu vakawanda vanoteerera vanoparadzaniswa. Akaparadzana. Mumazuva ekare, kana iwe uine nyaya mupepanhau guru - ichiti The New York Times kana Washington Post - uye Walter Cronkite vakataura pamusoro payo kwemaminitsi makumi matatu paBBCS Nightly News, zvakanaka, iwe waiva wegoridhe.
Munhu wese aizoziva nezvazvo.
Nhasi, vanhu vanogona kuwana nhau dzavo nenzira dzakasiyana-siyana. Kune mazana emigwagwa pa cable ne internet. Iwe unogona kusvika kune chero pepanhau ripi neripi raunoda paIndaneti. Zuva iro rudzi rwose rukadzoka kumba kubva kubasa, verenga pepanhau ndokutendera terevhizheni pa6 masikati kuti uone Walter Cronkite, zvakanaka, mazuva iwayo apfuura.
Kana iwe uchida kusvika kune zvinopfuura chikamu chehuwandu hwevanhu, iwe unofanirwa kupinda mumapepanhau asi radio, terevhizheni, uye internet.
Apo Vanhu Vanowana Mashoko Avo
Pew Research Research Center inodzidza pane vanhu vanotendeukira kune zvinyorwa inoratidza kuwedzera kwekuvimba neInternet, neine nhokwe huru kune vanhu vanotaura kuti vanovhura smartphone yavo kuti vaone nezvemashoko, mamiriro okunze, nemitambo.
Vanhu vanotaura zvakare kuti vakatsvaga nzvimbo dzakasiyana siyana, uye 99% veAmerica vachiti musi iwoyo chaiwo zuva, vakaongorora nyaya kubva pane imwe yeiyo inotevera: paTV, redhiyo, mukudhinda kana pawebhu.
TV inotungamirira, uye 78% veAmerica vanoti vanoona vhesi yepaTV uye 73% vachiwana nyaya dzavo kubva kumakwikwi kana nhepfenyuro dzemafashoni.
Injini iri kukura; 61% vakati vakaongorora nyaya paIndaneti. Radiyo (54%) haina kutora mapepanhau emunharaunda (50%), uye mapepanhau ehurumende akapinda ma17%.
Panewo kuchinja kukuru kunotarisana nevanhu. Vanhu vari kutumira nekusangana nezvo Facebooking pamusoro pezve nyaya, uye kuongorora kwePew kwakaratidza kuti kana shamwari neshamwari dzichinyora nhau, iwe unogona kuiverenga, ichitaura pamusoro payo kana kuti uende mberi iwe pachako.
Zvinoreva Izvi
Pfungwa yose yekukurukurirana kwevanhu vakawanda iri kusvika kuvanhu vazhinji.
Iwe unogona kutonga aireves reredhiyo asi unosuwa anenge hafu yevanhu. Izvo zvakafanana nemapepanhau.
Mharaunda yeTV inotarisa sechisarudzo chikuru, inosvika vanenge vasere pavanhu gumi. Asi pane gumi zvakanyanya kuoma kuparidzira paTV nyaya sezvo iri kupinda mumapepanhau, redhiyo kana internet.
Vateereri vemazuva ano vari kupatsanurwa zvinoreva nzira ipi neipi yekuita kuti purogiramu inobatanidzwa inofanira kufukidza zvose zvezvidzidzo izvi. Iwe haugone kutumira mapeji ezvinyorwa zvakafanana kune imwe nhepfenyuro yemutauri uye unoidza iyo yakanaka. Kusunungurwa ndiko kukama kwakakodzera kwepepanhau nguva yakareba kudai kuverenga mumudhiyo.
TV haigoni kumhanya nemashoko akajeka. Vanoda mifananidzo. Eye candy. Ichi chidimbu chemifananidzo yakasimba yakakura chaizvo zvokuti panzvimbo yekuti anchore yavo igare ichiti, "Kutamba kwechando mumakomo," kana "Kune dutu guru pamhenderekedzo yegungwa," nzvimbo dzepaTV dzemapepanhau dzichatumira vatori venhau vachipfuura makomo maawa mashanu mangwanani kuita zvigaro zvekurarama murima, kutaura pamusoro pechando chine.
Kazhinji iyo mutori wenhau ari murombo achagara imomo, muchando kana mumvura kana chero zvingave, nokuda kwehupenyu huripo mangwanani ose uye masikati makuru. Izvozvo zvakatsaurirwa. Izvi zvinoreva kuti mifananidzo inonyanya kukosha kupfuura mazwi eTV kuti vatori venhau musango havapfeke zvipfeko. Vanoshongedza mvura inonaya nechiteshi chekiteshi, kuti varege kudzika uye kunaya.
Kuti uwane vose ava vakasiyana-siyana vateereri uye mavara ezvimhizha, tarisa pane zvido zvavo zvakasiyana.
Mapepanhau anoda mazwi nemifananidzo.
Radiyo inoda vanhu vanogara mu studio kana pafoni, vachitaura pamusoro penyaya.
Zvivako zveTerevhizheni zvinoda mifananidzo yakasimba, kwete kutaura misoro.
Chinhu chakanaka chekutanga kune imwe nhepfenyuro yevhidhiyo nderekuita urongwa. Ndeipi mazwi enyu akasimba? Ndianiko inzwi rako rakanakisisa pane ino? Uye mifananidzo ipi inogona kutsanangura nyaya iri nani pane TV?