Guy Kawasaki Anotsanangura Unyanzvi Hwokutanga Muna 10 Mazano Anokosha

Mazano gumi kubva kuGuy Kawasaki kune chero munhu anotanga chero chinhu.

Guy Kawasaki akazviitira zita paApple muma1980 semuevhangeri uyo akabatsira kutanga kombiyuta yeMacintosh. Sezvo akatanga uye CEO weGarage Technology Ventures, akaedza uye akajekesa pfungwa dzake nemazhinji emakambani ekutanga. Iye ndiye munyori wemabhuku anopfuura makumi maviri emabhizimisi, kusanganisira Mitemo yeVashanduri , Kutengesa Dota uye Nzira Yokudhirira Kushanda Kwenyu Kwenyanzvi .

Ndakave neropafadzo ichangobva kuuya kuhurukuro naVaKawasaki mubhuku rake rekupedzisira, The Art of the Start: Nguva Yakaedzwa, Yakatarwa-Yakatambudzwa Nhungamiro kune Wose anotanga Chimwe Chinhu .

Anonyanya kufadza mukurukuri - anonakidza, asina hanya, uye pamusoro pezvose, kunzwisisa. Akavaka mharidzo yake pamusoro pemazano ake gumi ekutanga kune ani zvake anotanga chero chinhu - vadzidzisi vezvematongerwo enyika, intrapreneurs, kwete-purogiramu. Ndiri kugovana navo pano, pamwe chete nemamwe mashomanana ekusarudza kwake izvo zvausingawani mubhuku.

1. Ita Chinangwa.

Funga nezvekuita chinangwa, kwete mari. Kana chiratidzo chako chekambani yako chiri kukura icho kungochifungira kune kambani huru kana kuti kuitora pachena uye kubhadhara mari, "iwe uchaparadzwa". Kawasaki inotaura kuti makambani makuru akavakwa nepamusoro peimwe yemhando mitatu yezvinoreva:

1. Wedzera hupenyu hwehupenyu. Ita kuti vanhu vave nezvibereko zvakanyanya kana kuti upenyu hwavo huve nyore kana kuti hunakidze.
2. Zvakarurama pane zvakaipa. Zvimwe zvakasiyana pamusoro apa. Iva chikamu chemhinduro, kwete chikamu chematambudziko.
3. Kudzivirira kuguma kwechinhu chakanaka. Chengetedza chimwe chinhu chekare kana zvakaitika. Save the whales.

2. Ita Mantra.

Kawasaki akatora jab pamakambani emakambani emitemo nekuratidza Wendy's mission statement:

Basa redu rinotungamira nderekupa zvinhu zvakanakisisa zvekutengeserana uye mazano kune vatengi vedu uye mharaunda kuburikidza nehutungamiri, hutsva uye hukama.

"Ndinoda Wendy's," akadaro, "asi ndakanga ndisingazivi kuti nguva dzose pandinodya ikoko ndinenge ndichiita zvose izvi." Anoti kana iwe uchida kugadzira mutemo wemamishinari, iwe unogona kuzviponesa mashumi ezviuru zvemadhora ekudzoka, vatungamiri, nezvimwewo, neD Dilbert Mission Statement Generator.

Pane kudaro, Kawasaki anokurudzira kuuya neine mantra iri nyore, zvichida mashoko matatu kana pasi, ayo anonyatsotsanangura maitiro ako epamusoro. Mimwe mienzaniso yaakapa:

• Wendy's: "Utano hwakanaka hwekutsanya"
• FedEx: "Rugare rwepfungwa"
• Nike: "Ichokwadi chemitambo inoshanda"
• Guy Kawasaki: "Simba vadzidzisi"

3. Dzokera kune Inotevera Curve.

Makambani makuru haana kusikwa apo mutengesi wemabhuku anoti, "Tichachinja nzira iyo mabhuku anotengeswa. Pane kutakura mazita 250,000, tichatakura 275,000." Makambani makuru anoshandiswa paunoti, "Panzvimbo ye 250,000 mazita, tichaendesa mamiriyoni maviri." Zvino une Amazon.

Anopa mazano matatu ekuita izvi:

1. Dzorera uropi hwako. Iwe unotofanira kuputsa mararamiro ekare emafambiro kuitira kuti uwane zvitsva.
2. Uraya mhou dzemari. Izvo zvakajeka ndeyekunze - ivo vakwikwidzi vane simba munzvimbo. Kana iwe uchivarova, iwe unorova munhu wose, zvakare. Izvo-zvisati zviri pachena, kunyange zvakadaro, zviri mukati. Izvi zvinonyanya kushanda pakutanga chigadzirwa chitsva mukati mekambani iripo. Somuenzaniso, Apple aifanira kuuraya Apple II kuitira kugadzira nzira ye Macintosh. Vangadai vakaramba vachipfugama, asi ivo vaizopedzisira vatora kupfuura vose. Bvisa kunze kwekare kuti uwane nzvimbo yeiyo itsva.

1. Polarize people. Iwe haugoni kufadza munhu wose. Zviri nani kuva nediki, rinotyisa zvakasvibiswa nevatengi panzvimbo yekugadzira chinhu chakasvibiswa chinowedzera nokukurumidza kusvika pakusvibiswa. Mimwe mienzaniso yaakapa yaiva Macintosh, Harley-Davidson, Tivo, uye Scion XP (Vanhu vari pasi pe25 vanotarisa uye vanoti, "Hei, motokari inotonhorera!" Vanhu vanopfuura 25 vanotarisa uye vanoti, "Izvozvo zvinofanira kunge zvakagadzirwa nomumwe munhu akadzingwa kubva kuVolvo. ")

4. Enda Enda.

Usabatwa mu "kuongorora kuora mwoyo". Mamwe mazano ekuchengetedza iwe mberi:

• Usati wanyora, kuratidza. Kune marudzi maviri emabhizimisi, anodaro. Rumwe runyoro runofunga kuti Microsoft Office ndiyo inouraya app for entrepreneurs. Iwe unonyora bhizinesi rako rebhizimisi, iwe unogadzira kufanirwa kwemaspredishiti, unopa PowerPoint mharidzo yevatengi nevashambadziri, nezvimwewo. Mamwe rudzi inoshandisa AutoCAD kugadzira chigadzirwa, nyanzvi yekunyora code, etc. - chero zvinotora kutanga kutanga chibereko.

• Usanetseka, fara. Voltaire kamwe akamboti, "Zvakanakisisa muvengi wevakanaka." Kana makambani akamirira kuti aite zvakakwana chigadzirwa asati abudisa, havazombotori chinhu. Zvakanaka kana kubudiswa kwako kwechinguva kwakaoma zvishoma kumativi ose, chero bedzi ichiri kuumba kukosha kwevatengi. Zvechokwadi, anoti, "Izvi hazvibatsiri kana urikudziridza midziyo yezvokurapa."
• Tsvaga mweya. "Vose vanoona zviduku vanoda rubatsiro rwevakuru," iye anoseka. Pamberi peBill Gates wese Steve Ballmer. Shure Steve Jobs nde Steve Wozniak. Gadzira boka rekutungamirira iro rinogovera maonero ako uye kushingaira kwako, asi rinopedzera utera hwako nesimba ravo.

5. Niche Iwe pachako.

Zvakanaka, iwe unogadzira chimwe chinhu chakakosha zvikuru kune vatengi uye kuti vamwe vashoma vari kuita. Kana iwe uchifunga zvakasikwa uye kukoshesa zvisikwa semararamiro maviri, iwe une quadrants ina:

• Kunyanya kukoshesa, pasi zvakasiyana - Iwe unopikisana pamutengo.

• Kutsika kwakanyanya, kwakasiyana - siyana - Izvi ndizvo zvaanotaura se "benzi" quadrant. Hazvibatsiri kana usina chikwi kana pasina munhu anoda kutenga chigadzirwa chako.
• Kutsika kwakaderera, kuderera kwakasiyana - "dotcom" quadrant. Pane imwe nguva, mumwe munhu akati, "Tichachinja kuti vanhu vanotenga sei chikafu chekudya." Tichazozvitengesa paIndaneti.Tichagura munhu wepakati uye vanhu vachakwanisa kuzvitenga zvishoma. " Asi vakakanganwa chinhu chimwe: chikafu zvokudya zvinorema. Mari yakachengetedzwa yakabhadharwa nepamusoro yekutumira mari. Chinhu chakashata hachisi chokuti kambani haina kuziva izvi, asi kuti pane imwe nguva, makambani 16 aitengesa imbwa zvokudya paIndaneti. Ichokwadi, vazhinji vavo havasisiri mubhizinesi - kwete kushamisika kukuru.

• Kunyanya kukoshesa, zvakasiyana - siyana - Apa ndipo paunoita mari, mitsara uye zvinoreva.

6. Regai Mazana Maaruva Anakidze.

Iwe unonyanya kukoshesa vatengi vangave vasiri ivo wamunotarisira kuti vave, uye pasinei nokuti wakanaka sei, zvisinei kuti unoongorora misika yepamusi , haugoni kunyatsofanotaura zvichaitika munyika chaiyo. Kawasaki inoratidza zvinotevera:

• Dyara minda, kwete mawindo emawindo. Niche kumira kunokosha, asi kuparadzira shoko rako kwose kwose, zvakadai sokuti bhajeti yako ichabvumira. Narrowcast mharidzo yako yekutengesa zvakanyanya uye iwe unogona kushaya pamusika wausina kumboziva kuti wakavapo.
• Tarisa vanhu vasingatendi, vasingatendi Mwari. Munhu wese anoda kuve nevaya "vatengesi", asi makambani makuru anowanzopikisana nemafungiro ayo "svetera". Tsvaga vanotora kare vanovhura mazano matsva uye chengetedza hove huru yekare.
• Usazvikudza. Usashamiswa apo vanhu vari kutenga chigadzirwa chako haisi ivo vachatarisirwa kutengesa. Panzvimbo pekutsvaga kuti sei vachiri kutenga uye kuwedzera pfuma yako itsva.

7. Tevera 10/20/30 Rule.

Paunopa mharidzo kune vatengi kana vatengi, shandisa:

• 10 Slide - Kwete 50 sezvinoita vanhu vakawanda
• Maminitsi makumi maviri - Unogona kunge uine awa, asi vamwe vanhu vachanonoka, vamwe vanogona kubva mangwanani, uye iwe unoda nguva yakawanda ye Q & A.

• Nhamba yepamusoro 30 - Kana ukashandisa chiduku chiduku, zvinowanzoreva iwe uri kuedza kushandisa zvakawanda zvinyorwa, izvo zvinoreva kuti iwe uri mutauri wekutaura (iyo yakawanda yekambani CEOs company, anoti). Sei? Nokuti havaiti.

(Kana iwe ukaita mharidzo dzakawanda, iva nechokwadi chekutarisa Ivanomwe Zvakaurayiwa Zvivi zveMuenzaniso wePowerpoint )

8. Kandira Vanhu Vakagadziriswa.

Hira vanhu avo vanofarira zvechigadzirwa chako sezvauri (kana kuti zvishoma nezvayo).

• Rega the irrelevant. Chido chekugoverana chinonyanya kukosha pane dzidzo kana ruzivo rwebasa rakakosha. Vashandi ava vachava vakavimbika zvikuru uye vachikurudzirwa. Kawasaki iye pachake akanga achishanda paine jeweler "kuverenga madhaimondi" paakatora basa paApple. Asi, anoti, nguva yokutanga paakaona Macintosh, yakaisa misodzi mumaziso ake. Ndizvo zvakamuita kuti ave akakodzera kubasa kupfuura chero ani zvake.

• Iva nani pane iwe pachako. "A" vatambi vanobhadhara "A" "vatambi, asi" B "vatambi vanobhadhara" C "," C "mubhadharo" D ", nezvimwewo, vachitungamirira kune zvaanodana" bozo kuputika ". Hira vanhu vanoita kuti iwe uone sekuchenjera pakuvapa, kwete nekuenzanisa navo.
• Ita test centre centre. Fungidzira iwe uchiona mumwe munhu achangobva kubvunzurudzwa ari kure nechitoro chezvitoro. Uno...
  • ... famba zvakananga kwavari, vaudze kuti ikambani ikakura, uye inovakurudzira kuti vauye?
  • ... chiitiko ndicho nzvimbo huru uye zvichida iwe uchapinda mukati mavo, zvichida haugoni?
  • ... nokuzvidira kuzvidzivisa?
  Kana mhinduro yako iri imwe kunze kweyokutanga, usabhadhara ivo.

9. Zvipingamupinyi Zvizasi Kubvuma Kubviswa.

Ita kuti zvive nyore kuti vanhu vatenge uye vashandise chigadzirwa chako:

• Flatten the learning curve. Zvigadzirwa zvakanaka zvinofanirwa kuva zvinyorwa kushandiswa kunze kwekuda kutarisa kune bhuku kana kutora kirasi. Semuenzaniso, unoziva kuti ungagadzirisa sei awa paVCR yako? Sei izvi zvingatoomera?

• Usabvunza vanhu kuti vaite chimwe chinhu chausingadi kuita. Kunyange zvazvo muenzaniso wake wezvombo zvenyukireya (power-powered mousetrap (iwe unofanirwa kuendesa kuUutah kuti udzivise dongo) wakanga uchinge wakanyanyisa, nyaya yake pamusoro peKawai Hyatt Regency yakaswedera pedyo naye. Pahotera iyoyo, kune mahvina ekushambidza pamapuranga ose. Vanhu havadi kubhadhara madhora akawanda kuti vashambidze zvipfeko zvekushandiswa, kunyanya apo vari kutotora mari $ 250 neusiku panzvimbo yekamuri!

• Gamuchira vhangeri rako. Vangave vashandi venyu kana vatengi venyu, vaudzei pane zvose zvaunoita. Ita zvose zvaunogona kuti uvape inzwi. Ndizvo zvakakosha zvikuru kutengeserana.

10. Usarega Bhozos Kukudzikisa Iwe Pasi.

Dzimwe bozos zviri nyore kuona. Ivo vanogumburwa, vanhu vanoita zvemashiripiti vanopfura pasi pfungwa dzenyu dzose. Asi chenjerera "bhokisi rakabudirira" rakapfeka sutu yakanaka. "Vanhu vanowanzoenzanisa 'pfuma' ne 'vakachenjera'," anodaro. "Ndiyo hurukuro yakakura yezvinyorwa." Kakawanda vanhu vanobudirira zvikuru havagoni kugamuchira mutsara unotevera.

Mushure mokutaura imwe shanduro yakakurumbira yezvigadzirwa zvemapenzi, akaudza nyaya yake pachake. Pane imwe nguva, akashandura kubvunzurudzwa kwebasa kuti ave CEO weSilicon Valley kutanga, achiti, "Zvakanyanya kurega kutyaira, uye ini handioni kuti zvingave sei bhizimisi." Iyo kambani? Yahoo. Kawasaki tsanangudzo iyo iyo yakamutengesa ka $ 2 biliyoni.

"Ndave ndichifunga nezveizvi kwemakore gumi," akadaro. "Uye iwe unoziva chii?" Ndakaita chisarudzo chakanaka. "Ndinofanira kushandisa nguva yakawanda nemudzimai wangu nevanakomana vangu pavakanga vachiri vaduku." Ndakanga ndisingadi kuti vakure, vaende kukireji, uye vanopedzisira vachishamisika kuti ndiani imwe yakanga iri. "

"Izvozvo zvinotsanangura mabhiriyoni ekutanga," akadaro. "Chikamu chechipiri chemabhiriyoni chichiri kundisunungura."

Kawasaki yapera ne Q & A svondo. Mubvunzo wekutanga kubva kunze kwekufa kwaiva, "Chii chinotevera chikuru?" Mhinduro yake: "Ndiri mutengesi, kwete muoni, ini ndinogona kuona pfungwa yacho uye ndinokuudza kana ichatengesa kana kwete.Kana ndaiziva kuti chii chinotevera chikuru, ndingadai ndiri kuita icho kana kuti ndichiripa mari. Uye ini zvechokwadi handidi kuudza vateereri ava. "

Ndinokutendai kuna Texchange, vati vemuitiko. Kuti udzidze zvakawanda pamusoro peGuy Kawasaki, kusanganisira bhuku rehurukuro rehurukuro, IQ test test, nezvimwe, enda GuyKawasaki.com.